Multimedia engagement study

Abstract

A media engagement system determines engagement scores for media vehicles across multiple media channels. The engagements scores for a media vehicle comprise multiple dimension scores indicating various aspects of engagement for that particular media vehicle. The dimension scores may be related to inspirational, trustworthy, life enhancing, social interaction, personal timeout, and ad attention/receptivity engagement dimensions, for example. The dimensions scores associated with respective engagement dimensions are based on responses to specific statements in engagement surveys completed by multiple media consumers. Thus, each statement in the engagement survey is associated with at least one engagement dimension and the engagement dimension score is then calculated based on media consumer responses to the statements associated with the respective engagement dimension.

What is claimed is: 
     
         1 . A method comprising:
 receiving an indication of one or more media vehicles;   receiving an indication of multiple media engagement dimensions;   accessing survey data from a plurality of media consumers, the survey data comprising consumer responses to a plurality of statements, each of the statements being associated with one or more of the media engagement dimensions; and   calculating a dimension score for each combination of an indicated media vehicle with an indicated media engagement dimension, wherein the dimension scores are based on at least the consumer responses to questions associated with the respective indicated media engagement dimension, the dimension scores being indicative of a relationship between respective indicated media vehicles and respective indicated media engagement dimensions.