Advertisement Based on Speech Recognition

Abstract

This invention relates to a system and method for providing dedicated television advertisements based on speech recognition of telephone conversations. The home user makes telephone calls using a landline, cellular phone or VoIP phone. The user may also be watching TV. While doing so, the user is able to see advertisements on part or all of his TV screen, based on words and phrases he may have used during his telephone conversation(s). The system and method may be provided by a triple play or quad play service provider which associates its users' telephone calls with TV advertising. Once the user sees the advertisement he can get more information concerning the advertisement by clicking on it with a pointing device, e.g., a mouse or TV remote control, or by using any other navigation method the TV system provides, to see additional details concerning the advertisements.

1 .- 29 . (canceled) 
     
     
         30 . A method for providing television advertisements based on a telephone Call between two of more callers, the method comprising:
 monitoring a call between two or more callers in order to recognize key words and phrases spoken by one or more of the callers during the call;   recognizing key words and phrases spoken by one or more of the callers during the call;   querying a database having one or more advertisements indexed by words or phrases or both, the query based on key words or phrases or both recognized during the call; and   during the call or after the call, displaying on a display device an advertisement from the database identified by the query.   
     
     
         31 . The method of  claim 30  wherein the display device receives a video feed from a conditional access system and wherein the display device is configured to receive and display Internet Protocol Television or video content or both. 
     
     
         32 . The method of  claim 30  further comprising:
 using a speech recognition engine to recognize one or more of: words or phrases or caller traits, during the call; 
 sending the recognized words or phrases to a word analyzer for filtering the words; 
 storing words or phrases or traits in association with a caller subscriber for use with a later advertisement transmission. 
 
     
     
         33 . The method of  claim 30  wherein the call involves three or more callers. 
     
     
         34 . The method of  claim 30  wherein the call uses Voice over Internet Protocol and is made using an IP phone, or a soft phone, or an IP-phone client application or an Analog Terminal Adaptor. 
     
     
         35 . The method of  claim 30  further comprising:
 recognizing one or more traits of a caller, the traits comprising one or more of the following: gender, language, voice frequency, tone, pitch, and amplitude. 
 
     
     
         36 . The method of  claim 30  wherein the advertisement is displayed after the call and the call is transported over a packet network or a plain old telephone service. 
     
     
         37 . The method of  claim 30  wherein the display device is receiving a video signal from a Conditional Access System, the conditional access system providing the display device the video signal from one or more of the following: fiber, coaxial cable, satellite network, a cellular network, a wireless network, or a fixed line. 
     
     
         38 . The method of  claim 30  wherein the call is initiated by a subscriber via Voice over Internet Protocol. 
     
     
         39 . The method of  claim 30  wherein a caller is a subscriber and further comprising:
 selecting an advertisement to display for a subscriber based upon a profile of the subscriber and 
 selecting an advertisement to display based upon words, phrases and recognized traits previously used by the subscriber during a call. 
 
     
     
         40 . The method of  claim 30  wherein a caller is a subscriber and further comprising:
 relying on a subscriber's profile and key words and phrases used within several calls, to select an advertisement to display for the subscriber. 
 
     
     
         41 . The method of  claim 30  wherein a caller is a subscriber and further comprising:
 maintaining profile settings of a subscriber, the profile settings used for providing advertisements to the subscriber when the subscriber is on a call or after the call, the profile settings changeable by the subscriber or by a service provider. 
 
     
     
         42 . The method of  claim 30  wherein the advertisement is displayed after the call and the call is made using a cellular service or a wireless device or an analog phone. 
     
     
         43 . The method of  claim 30  wherein a caller is a subscriber and further comprising:
 maintaining profile settings of a subscriber, the profile settings used for providing advertisements to the subscriber. 
 
     
     
         44 . The method of  claim 30  wherein the advertisement is displayed on a caller's mobile device. 
     
     
         45 . The method of  claim 30  wherein a caller may get more information concerning the advertisement by clicking on the advertisement or a hyperlink therein, with a pointing device, remote control, mouse, stylus or any other navigation means and view more information or web contents sent via the Internet. 
     
     
         46 . The method of  claim 30  wherein the database holding the advertisement contents holds other information comprising public service announcements (PSA) or government warnings. 
     
     
         47 . The method of  claim 45  wherein when the caller gets more information by selecting the advertisement the caller is able to send an email to the advertiser. 
     
     
         48 . A method of providing advertisements comprising:
 recognizing key words during a phone call;   finding relevant advertisements associated with the recognized key words; and   after recognizing the key words during the phone call, sending a combined advertisement and video data to a subscribers video display.