US2013173345A1PendingUtilityA1

System and method of determining user demographic profiles

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Assignee: SPECIFIC MEDIA LLCPriority: Sep 10, 2007Filed: Oct 2, 2012Published: Jul 4, 2013
Est. expirySep 10, 2027(~1.1 yrs left)· nominal 20-yr term from priority
Inventors:Timothy C. VanderhookChristopher J. VanderhookAdityavijay B. RathoreManish PatilNagendra M. N. SastryRaviratan AroraShanubhog G. Sangameswara
H04L 69/329G06Q 30/02G06Q 30/0204
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Claims

Abstract

A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.

Claims

exact text as granted — not AI-modified
What is claimed is: 
     
         1 . A method of determining a user demographic profile of a user that visits one or more websites of a predetermined group of websites, the method comprising:
 generating a first record of visits by the user to the websites of the predetermined group of websites;   providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites; and   calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.

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