Delivering click-to-action interactions

Abstract

A system and method are described for causing the delivery of interactions, which are triggered by a user, who is connected to an advertisement server with user equipment via an operator network. The interactions are triggered by the user selecting an advertisement provided by the advertisement server, the interactions entailing capabilities of the operator network. The advertisement server is not provided with the subscriber identifier of the user. For this reason, the system, which is external to the advertisement server, comprises an access module configured for detecting to which operator the user is subscribed, obtaining the subscriber identifier and determining the operator network capabilities in order to deliver the interaction.

1 . A system for causing the delivery of interactions, which are triggered by a user, who is connected to an advertisement server with user equipment via an operator network, selecting an advertisement provided by the advertisement server, the interactions entailing capabilities of the operator network, wherein the advertisement server is not provided with a subscriber identifier of the user, wherein the system is external to the advertisement server and comprises an access module configured for detecting to which operator the user is subscribed, obtaining the subscriber identifier and determining the operator network capabilities in order to deliver the interaction. 
     
     
         2 . A system according to  claim 1 , further comprising a dispatcher module configured for delivering the interaction based on the operator the user is subscribed to, the obtained subscriber identifier and the determined operator network capabilities. 
     
     
         3 . A system according to  claim 1 , wherein the access module is configured for detecting to which operator the user is subscribed, obtaining the subscriber identifier and determining the operator network capabilities based on the dynamic address assigned to the user equipment by the operator network used for sending the request for delivering the interaction. 
     
     
         4 . A system according to  claim 3 , wherein the access module is configured for polling a plurality of operator networks if the dynamic address assigned to the user equipment is registered therein. 
     
     
         5 . A system according to  claim 4 , wherein the access module is configured for registering the operator network used for sending the request for delivering the interaction after receiving a notification thereof that the dynamic address assigned to the user equipment is registered therein. 
     
     
         6 . A system according to  claim 5 , wherein the access module is configured for requesting the registered operator to provide the operator the user is subscribed to and the subscriber identifier. 
     
     
         7 . A system according to  claim 1 , further comprising a content store containing communicable messages capable of being delivered to the user equipment after clicking on a click-to-action type of advertisement. 
     
     
         8 . A system according to  claim 1 , wherein the selection of the advertisement is performed by clicking thereon. 
     
     
         9 . A method for the delivery of interactions, which are triggered by a user, who is connected to an advertisement server with user equipment via an operator network, selecting an advertisement provided by the advertisement server, the interactions entailing capacities of the operator network, wherein the advertisement server is not provided with a subscriber identifier of the user, wherein a system external to the advertisement server performs the steps of:
 (i) detecting to which operator the user is subscribed,   (ii) obtaining the subscriber identifier;   (iii) determining the operator network capabilities in order to deliver the interaction and   (iv) delivering the interaction based on the operator the user is subscribed to, the obtained subscriber identifier and the determined operator network capabilities.   
     
     
         10 . A method according to  claim 9 , wherein the steps (i), (ii) and (iii) are performed based on the dynamic address assigned to the user equipment by the operator network used for sending the request for delivering the interaction. 
     
     
         11 . A method according to  claim 10 , further comprising the step of polling a plurality of operator networks if the dynamic address assigned to the user equipment is registered therein. 
     
     
         12 . A method according to  claim 11 , further comprising the step of registering the operator network used for sending the request for delivering the interaction after receiving a notification thereof that the dynamic address assigned to the user equipment is registered therein. 
     
     
         13 . A method according to  claim 12 , wherein the steps (i) and (ii) are performed by requesting the registered operator to provide the operator the user is subscribed to and the subscriber identifier. 
     
     
         14 . A system according to  claim 9 , wherein the selection of the advertisement is performed by clicking thereon. 
     
     
         15 . A computer program comprising computer program code configured to perform the steps according to  claim 9 , when said program is run on a computer.