US2013073353A1PendingUtilityA1

Advertising Content Delivery

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Assignee: DES JARDINS G THOMASPriority: Aug 16, 2004Filed: Sep 14, 2012Published: Mar 21, 2013
Est. expiryAug 16, 2024(expired)· nominal 20-yr term from priority
Inventors:G. Thomas Des JardinsJeffrey Dalton PorterDavid MarkleyBryan Slavin
H04N 21/2668G06Q 30/0272G06Q 30/0241G06Q 30/0277H04N 21/812G06Q 30/0254H04N 21/26233
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PatentIndex Score
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Claims

Abstract

Programming media and advertising media may be presented in a manner that approximates or equals a target ratio. In one implementation, a total temporal length of one or more programming media segments is accessed after the user has selected the programming media segments. One or more advertising media segments are then selected. The advertising media segments have a total length that is based on the total temporal length of the programming media segments and a target temporal ratio between programming media and advertising media. The client system may present the one or more selected advertising media segments.

Claims

exact text as granted — not AI-modified
1 . A method of selecting advertising media, the method comprising:
 accessing a total programming temporal length of one or more programming media segments selected by a user for presentation by a client system, the accessing being performed after the user has selected the one or more programming media segments;   selecting one or more advertising media segments having a total advertising temporal length, the total advertising temporal length being based on the total programming temporal length and a target temporal ratio between programming media and advertising media; and   enabling the client system to present the one or more selected advertising media segments.   
     
     
         2 - 24 . (canceled)

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