US2013051537A1PendingUtilityA1
Campaign manager
Individually held — no corporate assignee on recordPriority: Feb 28, 2007Filed: Oct 26, 2012Published: Feb 28, 2013
Est. expiryFeb 28, 2027(~0.6 yrs left)· nominal 20-yr term from priority
Inventors:Donald R. Steul
G06Q 30/02G06Q 30/0202H04M 3/5158G06Q 30/0277
48
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Claims
Abstract
A process identifies multiple campaign activation points associated with a voice-based menu hierarchy such that the voice-based menu hierarchy is accessed by multiple callers. The process continues by identifying a campaign associated with the voice-based menu hierarchy and determining a campaign value associated with the campaign. Additionally, the process determines an opt-in rate associated with the campaign and determines a likelihood that callers will reach each campaign activation point. A score associated with the campaign is then calculated for each campaign activation point.
Claims
exact text as granted — not AI-modified1 . A method comprising: invoking a voice-based campaign; identifying a plurality of campaign activation points associated with the voice-based campaign; selecting a campaign view associated with the voice-based campaign, wherein the campaign view is selected based on a context under which the voice-based campaign was invoked; determining a campaign value associated with the selected campaign view; determining an opt-in rate associated with the selected campaign view; determining a likelihood that callers will reach each campaign activation point; and calculating a score associated with the selected campaign view for each campaign activation point.
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