US2013018731A1PendingUtilityA1

Displaying advertisements in a computer network environment

Assignee: AOL INCPriority: Apr 7, 2000Filed: Sep 14, 2012Published: Jan 17, 2013

Est. expiryApr 7, 2020(expired)· nominal 20-yr term from priority

Inventors:Harry W. Morris David Lowell Lippke Bob Watkins Eric Bosco Colin Anthony Steele

G06Q 30/0242G06Q 30/0243G06Q 30/0244G06Q 30/0277G06Q 30/02G06Q 30/0241G06Q 30/0251

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Claims

Abstract

A method of presenting advertising to viewers in a computer network environment includes monitoring a viewer's interactions with an associated computer system, and adjusting a timing of displayed advertisements on the viewer's associated computer system based on one or more of the viewer's monitored interactions.

Claims

exact text as granted — not AI-modified

1 - 63 . (canceled) 
     
     
         64 . A computer-implemented method for providing an advertisement, the method comprising:
 determining a class of a user;   varying, using at least one processor, a parameter of an advertisement to be displayed based on the determined class of the user; and   providing instructing to display the advertisement to the user based on the varied parameter.

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