Engagement Interface Advertising In A Social Network

Abstract

A social network advertises to its members with engagement interfaces. An engagement interface comprises a call to action and a link to perform the action within the social network from within the engagement interface. Responsive to a user selection of the link to perform the action, the engagement interface modifies one or more objects within the social network associated with the call to action according to the selection of the link to perform the action. The engagement interface may be refreshed on the user's screen to indicate to the user that the action has been performed. An engagement interface may also be presented to a user from the social network or from an external system apart from the social network.

1 . A computer-implemented method for comprising:
 storing, at a server of a social networking system, a plurality of engagement interfaces targeting a plurality of users of the social networking system, each engagement interface comprising a user interface control in the engagement interface to perform an action in the social networking system;   responsive to a request for a content from a user of the social networking system, selecting an engagement interface from the plurality of engagement interfaces for the user;   sending the requested content comprising the engagement interface from the server for presentation to the user;   receiving, at the server, a request by a user to perform the action in the social networking system from within the engagement interface;   performing the action in the social networking system according of the user request from within the engagement interface; and   communicating a newsfeed story comprising information related to the action and to the user to an additional user of the social networking system connected to the user.