Providing Digital Content Based On Expected User Behavior

Abstract

In a computing system, information regarding a plurality of events that use a computing device is obtained, and a time-dependant increase in activity for each of at least some of the events is identified. An observed interest by a user in an event is correlated with an identified increase in activity for the event. Information about the activity at a time related to the event is provided for review by the user.

1 . A computer-implemented method, comprising:
 receiving, at a computer system, information that expresses a user's interest in one or more events;   determining whether each of a plurality of different event categories have had a triggering occurrence that indicates presence of content for distribution to the user, the triggering occurrence being independent of input provided by the user;   identifying a first category of the plurality of different event categories determined to have had a triggering occurrence and obtaining the content for the first category for distribution to the user;   formatting the content for delivery to the user in a first format that is based on the first category that had a triggering occurrence; and   providing the content in the first format and for review by the user.   
     
     
         2 . The computer-implemented method of  claim 1 , further comprising:
 identifying a second category of the plurality of different event categories determined to have had a triggering occurrence and obtaining the content for the second category for distribution to the user;   formatting the content for delivery to the user in a second format that is based on the second category that had a triggering occurrence; and   providing the content in the second format and for review by the user,   wherein the first category is different than the second category, and wherein the first format is different than the second format.   
     
     
         3 . The computer-implemented method of  claim 1 , wherein the content is obtained and provided, for review by the user, in the first format at a time related to an event in the first category. 
     
     
         4 . The computer-implemented method of  claim 1 , further comprising correlating the information that expresses the user's interest in one or more events with a triggering occurrence in one or more event categories. 
     
     
         5 . The computer-implemented method of  claim 1 , wherein formatting the content for delivery to the user comprises determining whether an event characterized by the first category is included in calendar information stored for the user. 
     
     
         6 . The computer-implemented method of  claim 1 , wherein the triggering occurrence comprises receiving GPS location-based data indicating the user's physical location and the formatted content comprises a document detailing an upcoming event near the location. 
     
     
         7 . The computer-implemented method of  claim 1 , wherein the information comprises search requests related to the one or more events and the formatted content comprises promotional information for an entity in a geographic vicinity of the non-user specific activity. 
     
     
         8 . A computer-readable medium having instructions encoded thereon, which, when executed by a processor, cause the processor to perform operations comprising:
 receiving, at a computer system, information that expresses a user's interest in one or more events;   determining whether each of a plurality of different event categories have had a triggering occurrence that indicates presence of content for distribution to the user, the triggering occurrence being independent of input provided by the user;   identifying a first category of the plurality of different event categories determined to have had a triggering occurrence and obtaining the content for the first category for distribution to the user;   formatting the content for delivery to the user in a first format that is based on the first category that had a triggering occurrence; and   providing the content in the first format and for review by the user.   
     
     
         9 . The computer-readable medium of  claim 8 , further comprising:
 identifying a second category of the plurality of different event categories determined to have had a triggering occurrence and obtaining the content for the second category for distribution to the user;   formatting the content for delivery to the user in a second format that is based on the second category that had a triggering occurrence; and   providing the content in the second format and for review by the user,   wherein the first category is different than the second category, and wherein the first format is different than the second format.   
     
     
         10 . The computer-readable medium of  claim 8 , wherein the content is obtained and provided, for review by the user, in the first format at a time related to an event in the first category. 
     
     
         11 . The computer-readable medium of  claim 8 , further comprising correlating the information that expresses the user's interest in one or more events with a triggering occurrence in one or more event categories. 
     
     
         12 . The computer-readable medium of  claim 8 , wherein formatting the content for delivery to the user comprises determining whether an event characterized by the first category is included in calendar information stored for the user. 
     
     
         13 . The computer-readable medium of  claim 8 , wherein the triggering occurrence comprises receiving GPS location-based data indicating the user's physical location and the formatted content comprises a document detailing an upcoming event near the location. 
     
     
         14 . The computer-readable medium of  claim 8 , wherein the information comprises search requests related to the one or more events and the formatted content comprises promotional information for an entity in a geographic vicinity of the non-user specific activity. 
     
     
         15 . A system comprising:
 one or more computers and one or more storage devices storing instructions that are operable, when executed by the one or more computers, to cause the one or more computers to perform operations comprising:
 receiving, at a computer system, information that expresses a user's interest in one or more events; 
 determining whether each of a plurality of different event categories have had a triggering occurrence that indicates presence of content for distribution to the user, the triggering occurrence being independent of input provided by the user; 
 identifying a first category of the plurality of different event categories determined to have had a triggering occurrence and obtaining the content for the first category for distribution to the user; 
 formatting the content for delivery to the user in a first format that is based on the first category that had a triggering occurrence; and 
 providing the content in the first format and for review by the user. 
   
     
     
         16 . The system of  claim 15 , wherein the operations further comprise:
 identifying a second category of the plurality of different event categories determined to have had a triggering occurrence and obtaining the content for the second category for distribution to the user;   formatting the content for delivery to the user in a second format that is based on the second category that had a triggering occurrence; and   providing the content in the second format and for review by the user,   wherein the first category is different than the second category, and wherein the first format is different than the second format.   
     
     
         17 . The system of  claim 15 , wherein the content is obtained and provided, for review by the user, in the first format at a time related to an event in the first category. 
     
     
         18 . The system of  claim 15 , wherein formatting the content for delivery to the user comprises determining whether an event characterized by the first category is included in calendar information stored for the user. 
     
     
         19 . The system of  claim 15 , wherein the triggering occurrence comprises receiving GPS location-based data indicating the user's physical location and the formatted content comprises a document detailing an upcoming event near the location. 
     
     
         20 . The system of  claim 15 , wherein the information comprises search requests related to the one or more events and the formatted content comprises promotional information for an entity in a geographic vicinity of the non-user specific activity.