Storage of Advertisements in a Personal Account at an Online Service

Abstract

A system for use in storage of advertisements in a personal account at an online service is provided. The online service may be configured to serve data to a client device to cause the client device to display a graphical user interface. The system may include a search interface to receive a search query input by a user and to display search results and one or more advertisements generated from a search engine of the online service in response to the search query, a selector configured to receive a user command to save a selected advertisement in the personal account for later viewing and/or traversal of a hyperlink embedded in the advertisement, and a personal account interface to display a saved advertisement in the personal account.

1 . A system for use in storage of advertisements in a personal account at an online information service, the system comprising a server that includes a processor configured to execute instructions for the online information service held in memory of the server, the online information service being configured to serve data to a client device to cause the client device to display a graphical user interface comprising:
 a search interface configured to receive a search query input by a user and to display search results and one or more advertisements generated from a search engine in response to the search query;   a selector configured to receive a user command to save a selected advertisement in the personal account for later viewing of the selected advertisement, the personal account configured to store the selected advertisement and metadata linking the stored selected advertisement to one or more portable personal records for the user; and   a personal account interface configured to display a saved advertisement in the personal account, wherein the saved advertisement is displayed when the user views one of the one or more portable personal records that is linked to the saved advertisement.   
     
     
         2 . The system of  claim 1 , wherein the selector is configured to cause the display of an advertisement addition screen configured to receive metadata to be saved with the advertisement. 
     
     
         3 . The system of  claim 2 , wherein the link from the saved advertisement to the one or more portable personal records is established manually by receiving user input from the user to establish the link via the advertisement addition screen. 
     
     
         4 . The system of  claim 2 , wherein the link from the saved advertisement to the one or more portable personal records is established programmatically according to preset logic at the online service. 
     
     
         5 . The system of  claim 2 , wherein the metadata includes one or more of a title, a textual description, and keyword tags. 
     
     
         6 . The system of  claim 1 , wherein the saved advertisement includes a hyperlink configured to be traversed by the user. 
     
     
         7 . The system of  claim 1 , wherein the saved advertisement includes an image element and/or a text element. 
     
     
         8 . The system of  claim 1 , wherein the saved advertisement is a sponsored link, text advertisement, or banner advertisement. 
     
     
         9 . The system of  claim 1 , wherein the online service is a health information service configured to provide health related information via the search engine and to store personal health information in the personal account. 
     
     
         10 . The system of  claim 1 , wherein the personal account interface is configured to display a list of saved advertisements in a scrapbook pane, the scrapbook pane including a filter tool configured to filter the saved advertisements included in the list based on keyword tags. 
     
     
         11 . A method for storing advertisements in a personal account of a user at an online service executed on a server, the online service being configured to serve data to a client device to cause the client device to display a graphical user interface, the method comprising:
 receiving a search query input by the user at a search interface of the graphical user interface;   displaying on the search interface search results and one or more advertisements generated from a search engine of the online service in response to the search query;   receiving a user command, via a selector on the search interface, to save a selected advertisement in the personal account for later viewing of the selected advertisement, the personal account configured to store the selected advertisement and metadata linking the selected advertisement to one or more portable personal records for the user;   saving the selected advertisement in the personal account; and   displaying one or more saved advertisements in a personal account interface of the graphical user interface, wherein the saved advertisement is displayed when the user views one of the one or more portable personal records that is linked to the saved advertisement.   
     
     
         12 . The method of  claim 11 , further comprising receiving user input manually establishing the link from the saved advertisement to the one or more portable personal records via the advertisement addition screen. 
     
     
         13 . The method of  claim 11 , further comprising programmatically establishing the link from the saved advertisement to the one or more portable personal records according to preset logic at the online service. 
     
     
         14 . The method of  claim 11 , wherein the saved advertisement includes a hyperlink configured to be traversed by the user. 
     
     
         15 . The method of  claim 11 , further comprising:
 in response to receiving the user command, displaying an advisement addition screen; and   receiving a metadata input by the user via the advertisement addition screen; and   saving the metadata with the selected advertisement in a database.   
     
     
         16 . The method of  claim 15 , wherein the metadata includes one or more of a title, a textual description, and keyword tags. 
     
     
         17 . The method of  claim 11 , further comprising, sending saved advertisements to a recipient, via the personal account interface. 
     
     
         18 . The method of  claim 11 , wherein the online service is a health information service configured to provide health related information via the search engine and to store personal health records in the personal account. 
     
     
         19 . The method of  claim 11 , wherein the saved advertisement includes an image element and/or a test element. 
     
     
         20 . A method for storing advertisements into a personal account of a user at an online health service executed on a server, the online health service being configured to serve data to a client device to cause the client device to display a graphical user interface, the method comprising:
 receiving a search query input by the user at a search interface of a graphical interface;   displaying on the search interface search results and one or more advertisements generated from a search engine of the online service in response to the search query;   receiving a user command, via a selector on the search interface, to save a selected advertisement in the personal account for later viewing of the selected advertisement, the personal account configured to store the selected advertisement and metadata linking the stored selected advertisement to one or more portable personal records for the user; in response to the user command, displaying an advertisement addition screen;   receiving metadata input by the user via the advertisement addition screen;   saving the selected advertisement and metadata in a database of the personal account; and   displaying one or more saved advertisements in a personal account interface of the graphical user interface, wherein the saved advertisement is displayed when the user views one of the one or more portable personal records that is linked to the saved advertisement.