System for personal editorial and advertising content delivery

Abstract

A system is provided for enabling personal editorial and advertising content delivery. The system has a publication server which receives information regarding interests of a user and selects editorial content in accordance with the information. The publication server also receives information regarding a locality and demographic of the user and selects advertising content in accordance with the information and the published editorial content. Further, the publication server publishes a personalised publication with the selected editorial and advertising content.

1 . A system for enabling personal editorial and advertising content delivery, the system comprising a publication server configured to:
 receive first information regarding interests of a user and select editorial content in accordance with the first information;   receive second information regarding a locality and demographic of the user and select advertising content in accordance with the second information and the published editorial content; and   publish a personalised publication with the selected editorial and advertising content.   
     
     
         2 . A system according to  claim 1 , wherein the publication server publishes the personalised publication so that related editorial and advertising content are placed in proxmity. 
     
     
         3 . A system according to  claim 1 , wherein in the second information, the locality determines proximity to particular services and retailers, and particular interests and concerns associated with the local community and environment, and the demographic determines general interests, preoccupations and likely spending patterns. 
     
     
         4 . A system according to  claim 1 , wherein the publication server computes the approximate multi-dimensional size of saleable advertising space in the personalized publication in accordance with the size of the editorial and advertising content, geographic coverage, readership and the demographic. 
     
     
         5 . A system according to  claim 1 , further comprising an advertising server configured to send the advertising content to the publication server.