US2012308208A1PendingUtilityA1

Method and system for advertisement insertion and playback for stb with pvr functionality

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Assignee: KARAOGUZ JEYHANPriority: Dec 11, 2002Filed: Aug 16, 2012Published: Dec 6, 2012
Est. expiryDec 11, 2022(expired)· nominal 20-yr term from priority
Inventors:Jeyhan KaraoguzXuemin Chen
H04L 67/63H04L 67/62H04L 65/764H04N 21/44222H04N 21/4126H04N 21/258H04N 21/4334H04L 12/2803H04L 2012/2849H04N 21/6582H04N 21/4622H04N 21/4751H04N 21/4788H04N 21/814H04N 21/41422H04N 21/25891H04N 21/6581H04N 21/4316H04N 21/4882H04N 21/4227H04N 21/4668H04N 21/4782H04N 21/2668H04N 21/26266H04N 21/6583H04N 21/4826H04N 21/2408H04N 21/2747H04N 21/4828H04N 21/2743H04N 21/42684H04H 40/09H04H 60/27H04N 21/2541H04N 7/17318H04H 60/13H04N 21/4755H04L 67/306H04L 12/2812H04N 21/4753H04N 21/4331H04N 21/43615H04N 21/458H04N 7/163H04N 21/254G06Q 30/0264H04N 21/2343H04N 21/442H04H 20/40H04N 21/632H04N 21/6187H04N 21/8146H04N 21/4627H04N 21/47202H04N 21/2543H04N 21/4532H04H 20/106H04N 21/47214H04N 21/4223H04N 21/234363H04L 65/1059H04N 21/4143H04N 21/482H04N 7/17336H04N 21/25833H04N 21/43637H04N 21/812H04N 21/25875H04N 21/4786H04N 7/17309H04N 21/25435H04N 21/4821H04N 21/6125
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Claims

Abstract

A personal video recorder (PVR) enabled set-top box (STB) may be operable to store an advertisement and associated playback control information received from a media provider into a storage device in the PVR enabled STB, schedule the stored advertisement for viewing based on the associated playback control information. The PVR enabled STB may be operable to insert the stored advertisement into media content for one or more times based on the scheduling. The PVR enabled STB may be operable to cause display of the stored advertisement and the media content in different transport formats. At a forward/reverse playback position during a PVR playback, the PVR enabled STB may be operable to cause display of the stored advertisement when a play count associated with the stored advertisement is less than a count threshold at the forward/reverse playback position.

Claims

exact text as granted — not AI-modified
1 . A method in a media provider system for advertisement insertion, comprising:
 transmitting media content to a set top box;   inserting an advertisement into the media content when a play count is less than a count threshold associated with the advertisement;   incrementing the play count in response to insertion of the advertisement;   comparing the play count to the count threshold; and   continuing to insert the advertisement into the media content until the play count reaches the count threshold.   
     
     
         2 . The method of  claim 1 , wherein comparing the play count to the count threshold comprises:
 comparing the play count to the count threshold in response to at least one of: a forward playback and a reverse playback.   
     
     
         3 . The method of  claim 2 , wherein inserting an advertisement into the media content when a play count associated with the advertisement is less than a count threshold comprises:
 inserting the advertisement into the media content in response to at least one of: a forward playback and a reverse playback.   
     
     
         4 . The method of  claim 2 , wherein inserting an advertisement into the media content when a play count associated with the advertisement is less than a count threshold comprises:
 inserting the advertisement into the media content in response to a scheduled time.   
     
     
         5 . The method of  claim 1 , further comprising:
 setting the count threshold associated with the advertisement.   
     
     
         6 . The method of  claim 1 , further comprising:
 when the play count is greater than the count threshold, transmitting the media content without the advertisement.   
     
     
         7 . A method for advertisement insertion, comprising:
 storing an advertisement and associated playback control information into a storage device, wherein the associated playback control information includes a count threshold;   scheduling the stored advertisement into media content based on the associated playback control information;   setting a play count associated with the stored advertisement;   inserting the stored advertisement into the media content based on the scheduling;   transmitting the media content for display on a display device;   incrementing the play count in response to inserting the stored advertisement; and   comparing the play count to the count threshold.   
     
     
         8 . The method of  claim 7 , further comprising:
 receiving the media content from a media provider.   
     
     
         9 . The method of  claim 7 , further comprising:
 receiving the media content from the storage device.   
     
     
         10 . The method of  claim 7 , further comprising:
 converting a format of the stored advertisement into a different format.   
     
     
         11 . The method of  claim 10 , wherein converting a format of the stored advertisement comprises:
 converting the format of the stored advertisement into the different format associated with the media content.   
     
     
         12 . The method of  claim 7 , further comprising:
 replacing an original advertisement in the media content with the stored advertisement.   
     
     
         13 . The method of  claim 7 , wherein comparing the play count to the count threshold comprises:
 comparing the play count to the count threshold during at least one of: a forward playback position and a reverse playback position.   
     
     
         14 . The method of  claim 7 , wherein inserting the stored advertisement into the media content based on the scheduling comprises:
 inserting the stored advertisement when the play count is less than the count threshold;   
     
     
         15 . The method of  claim 7 , further comprising:
 when the play count is greater than the count threshold, transmitting the media content for display on the display device without the stored advertisement.   
     
     
         16 . A system for advertisement insertion, comprising:
 a storage device operable to store an advertisement;   one or more processors operable to:
 insert the advertisement into media content when a play count is less than a count threshold associated with the advertisement; 
 increment the play count in response to insertion of the advertisement; 
 compare the play count to the count threshold; and 
 continue to insert the advertisement into the media content until the play count reaches the count threshold. 
   
     
     
         17 . The system of  claim 16 , wherein the one or more processors are operable to:
 compare the play count to the count threshold during at least one of: a forward playback and a reverse playback.   
     
     
         18 . The system of  claim 17 , wherein the one or more processors are operable to:
 insert the advertisement into the media content in response to at least one of: a forward playback and a reverse playback.   
     
     
         19 . The system of  claim 17 , wherein the one or more processors are operable to:
 set the count threshold associated with the advertisement.   
     
     
         20 . The system of  claim 17 , wherein the one or more processors are operable to:
 transmit the media content to a display device; and   when the play count is greater than the count threshold, transmit the media content to the display device without inserting the advertisement.

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