Search Engine Optimization for Social Marketplace

Abstract

A method and system are disclosed for optimizing search engine operations to increase the likelihood of attaining financial goals in a syndicated commerce environment. An SEO algorithm is implemented to determine keyword options for a predetermined product based upon the product's description, its web page content, and other related information. The SEO algorithm is then used to determine the product's associated search traffic and rank-per-keyword from various search engines. This information, in addition to sales conversion rate information, is then used to estimate the likelihood of monetization for one or more keyword. The product web page content is then automatically revised with an optimized combination of keywords. Once optimized, various search engines are automatically notified of the revisions to the web content pages to improve organic search rankings.

1 . A computer-implementable method for optimizing search engine operations, comprising:
 processing a first set of product data to generate a set of candidate keywords, the first set of product data corresponding to a product;   submitting the set of candidate keywords to a search engine;   receiving a set of candidate keyword performance values corresponding to the set of candidate keywords, the set of candidate keyword performance values provided by the search engine; and   processing the set of candidate keyword performance values, search traffic data corresponding to the product data, and sales conversion data corresponding to the product to generate a monetization value for the set of candidate keywords.   
     
     
         2 . The computer-implementable method of  claim 1 , wherein the first set of product data comprises at least one of the set of:
 product title data;   product description data;   product promotion data;   product pricing data;   associated content data; and   backlink data.   
     
     
         3 . The computer-implementable method of  claim 1 , wherein:
 a set of alternative keywords and a set of alternative keyword performance values is received from the search engine, the set of alternative keywords corresponding to the set of candidate keywords and the set of alternative keyword performance values corresponding to the set of alternative keywords;   the set of candidate keyword performance values and the set of alternative keyword performance values is processed to generate a set of optimized keywords;   the first set of product data and the set of optimized keywords is processed to generate a second set of product data.   
     
     
         4 . The computer-implementable method of  claim 3 , wherein the second set of product data comprises at least one of the set of:
 a keyword meta tag;   a title tag;   H1 Hypertext Markup Language (HTML) heading text;   an alt tag;   a site map;   a sitemap.xml file; and   a robots.txt file.   
     
     
         5 . The computer-implementable method of  claim 3 , wherein the search engine is notified of the generation of the second set of product data. 
     
     
         6 . The computer-implementable method of  claim 1 , wherein the sales conversion data comprises historical purchase data associated with the keywords. 
     
     
         7 . A system comprising:
 a processor;   a data bus coupled to the processor; and   a computer-usable medium embodying computer program code, the computer-usable medium being coupled to the data bus, the computer program code interacting with a plurality of computer operations and comprising instructions executable by the processor and configured for:
 processing a first set of product data to generate a set of candidate keywords, the first set of product data corresponding to a product; 
 submitting the set of candidate keywords to a search engine; 
 receiving a set of candidate keyword performance values corresponding to the set of candidate keywords, the set of candidate keyword performance values provided by the search engine; and 
 processing the set of candidate keyword performance values, search traffic data corresponding to the product data, and sales conversion data corresponding to the product to generate a monetization value for the set of candidate keywords. 
   
     
     
         8 . The system of  claim 7 , wherein the first set of product data comprises at least one of the set of:
 product title data;   product description data;   product promotion data;   product pricing data;   associated content data; and   backlink data.   
     
     
         9 . The system of  claim 7 , wherein:
 a set of alternative keywords and a set of alternative keyword performance values is received from the search engine, the set of alternative keywords corresponding to the set of candidate keywords and the set of alternative keyword performance values corresponding to the set of alternative keywords;   the set of candidate keyword performance values and the set of alternative keyword performance values is processed to generate a set of optimized keywords;   the first set of product data and the set of optimized keywords is processed to generate a second set of product data.   
     
     
         10 . The system of  claim 9 , wherein the second set of product data comprises at least one of the set of:
 a keyword meta tag;   a title tag;   H1 Hypertext Markup Language (HTML) heading text;   an alt tag;   a site map;   a sitemap.xml file; and   a robots.txt file.   
     
     
         11 . The system of  claim 9 , wherein the search engine is notified of the generation of the second set of product data. 
     
     
         12 . The system of  claim 7 , wherein the sales conversion data comprises historical purchase data associated with the keywords. 
     
     
         13 . A computer-usable medium embodying computer program code, the computer program code comprising computer executable instructions configured for:
 processing a first set of product data to generate a set of candidate keywords, the first set of product data corresponding to a product;   submitting the set of candidate keywords to a search engine;   receiving a set of candidate keyword performance values corresponding to the set of candidate keywords, the set of candidate keyword performance values provided by the search engine; and   processing the set of candidate keyword performance values, search traffic data corresponding to the product data, and sales conversion data corresponding to the product to generate a monetization value for the set of candidate keywords.   
     
     
         14 . The computer usable medium of  claim 13 , wherein the first set of product data comprises at least one of the set of:
 product title data;   product description data;   product promotion data;   product pricing data;   associated content data; and   backlink data.   
     
     
         15 . The computer usable medium of  claim 14 , wherein:
 a set of alternative keywords and a set of alternative keyword performance values is received from the search engine, the set of alternative keywords corresponding to the set of candidate keywords and the set of alternative keyword performance values corresponding to the set of alternative keywords;   the set of candidate keyword performance values and the set of alternative keyword performance values is processed to generate a set of optimized keywords;   the first set of product data and the set of optimized keywords is processed to generate a second set of product data.   
     
     
         16 . The computer usable medium of  claim 15 , wherein the second set of product data comprises at least one of the set of:
 a keyword meta tag;   a title tag;   H1 Hypertext Markup Language (HTML) heading text;   an alt tag;   a site map;   a sitemap.xml file; and   a robots.txt file.   
     
     
         17 . The computer usable medium of  claim 15 , wherein the search engine is notified of the generation of the second set of product data. 
     
     
         18 . The computer usable medium of  claim 13 , wherein the sales conversion data comprises historical purchase data associated with the keywords. 
     
     
         19 . The computer usable medium of  claim 13 , wherein the computer executable instructions are deployable to a client computer from a server at a remote location. 
     
     
         20 . The computer usable medium of  claim 13 , wherein the computer executable instructions are provided by a service provider to a customer on an on-demand basis.