Web Optimization and Campaign Management in a Syndicated Commerce Environment

Abstract

A method and system are disclosed for optimizing webpages and managing campaigns in a syndicated commerce environment. Social data associated with a first user is used to determine their user characteristics. These characteristics are then used to identify a set of second users that possess the same characteristics. The past online behavior of the set of second users is analyzed to identify online conversion actions they have performed. In turn, the online conversion actions are analyzed to identify campaign data associated with a campaign goal, which is then provided to the first user.

1 . A computer-implementable method for managing syndicated commerce campaigns, comprising:
 processing social data associated with a first user to generate market segment data;   processing the market segment data to identify a set of second users corresponding to a set of campaign data associated with a campaign goal; and   providing the set of campaign data to the first user.   
     
     
         2 . The computer-implementable method of  claim 1 , wherein the market segment data comprises at least one of the set of:
 users of a syndicated commerce environment;   a list of users provided by a third party;   a list of users generated from Application Programming Interface (API) calls from and external source;   previous visitors to an online site;   a third party listening platform;   social graph data; and   users captured by a web crawler.   
     
     
         3 . The computer-implementable method of  claim 1 , wherein the campaign data comprises at least one of the set of:
 a personalized electronic mail (email) message comprising a predetermined Uniform Resource Locator (URL), the personalized email message provided to a list of target contacts;   a search term provided to a search engine, the use of the search term resulting in the provision of a predetermined URL;   a display ad comprising a predetermined URL, the display ad provided to an ad network;   content data comprising a predetermined URL, the content data provided to a predetermined social media site; and   content data comprising a predetermined URL, the content data provided to a predetermined user.   
     
     
         4 . The computer-implementable method of  claim 1 , wherein the set of campaign data is provided to an endpoint, the endpoint comprising at least one of the set of:
 an online store;   a widget embedded in an online site;   an online store embedded in a third party site;   a widget embedded in a third party site;   a store embedded in a personal video recorder (PVR);   a store embedded in a hypertext mark-up language (HTML) electronic mail (email) message;   an Application Programming Interface (API);   an application executing in a mobile device; and   an application executing in a kiosk.   
     
     
         5 . The computer-implementable method of  claim 1 , wherein the attainment of the campaign goal comprises at least one of the set of attaining predetermined:
 electronic mail (email) click-through rates;   landing page conversion rates;   traffic to a predetermined site;   social medial actions performed by the user;   purchase levels;   average order values;   revenues;   registrations;   coupon downloads; and   foot traffic to off-line locations.   
     
     
         6 . The computer-implementable method of  claim 1 , wherein the campaign data is provided in a predetermined format generated by at least one of the set of:
 selecting an existing campaign data template;   creating a new campaign data template; and   loading a webpage, selecting the elements of the webpage, and then defining alternate versions of each element to create a new version of the webpage.   
     
     
         7 . A system comprising:
 a processor;   a data bus coupled to the processor; and   a computer-usable medium embodying computer program code, the computer-usable medium being coupled to the data bus, the computer program code interacting with a plurality of computer operations and comprising instructions executable by the processor and configured for:
 processing social data associated with a first user to generate market segment data; 
 processing the market segment data to identify a set of second users corresponding to a set of campaign data associated with a campaign goal; and 
 providing the set of campaign data to the first user. 
   
     
     
         8 . The system of  claim 7 , wherein the market segment data comprises at least one of the set of:
 users of a syndicated commerce environment;   a list of users provided by a third party;   a list of users generated from Application Programming Interface (API) calls from and external source;   previous visitors to an online site;   a third party listening platform;   social graph data; and   users captured by a web crawler.   
     
     
         9 . The system of  claim 7 , wherein the campaign data comprises at least one of the set of:
 a personalized electronic mail (email) message comprising a predetermined Uniform Resource Locator (URL), the personalized email message provided to a list of target contacts;   a search term provided to a search engine, the use of the search term resulting in the provision of a predetermined URL;   a display ad comprising a predetermined URL, the display ad provided to an ad network;   content data comprising a predetermined URL, the content data provided to a predetermined social media site; and   content data comprising a predetermined URL, the content data provided to a predetermined user.   
     
     
         10 . The system of  claim 9 , wherein the set of campaign data is provided to an endpoint, the endpoint comprising at least one of the set of:
 an online store;   a widget embedded in an online site;   an online store embedded in a third party site;   a widget embedded in a third party site;   a store embedded in a personal video recorder (PVR)   a store embedded in a hypertext mark-up language (HTML) electronic mail (email) message;   an Application Programming Interface (API);   an application executing in a mobile device; and   an application executing in a kiosk.   
     
     
         11 . The system of  claim 7 , wherein the attainment of the campaign goal comprises at least one of the set of attaining predetermined:
 electronic mail (email) click-through rates;   landing page conversion rates;   traffic to a predetermined site;   social medial actions performed by the user;   purchase levels;   average order values;   revenues;   registrations;   coupon downloads; and   foot traffic to off-line locations.   
     
     
         12 . The system of  claim 7 , wherein the campaign data is provided in a predetermined format generated by at least one of the set of:
 selecting an existing campaign data template;   creating a new campaign data template; and   loading a webpage, selecting the elements of the webpage, and then defining alternate versions of each element to create a new version of the webpage.   
     
     
         13 . A computer-usable medium embodying computer program code, the computer program code comprising computer executable instructions configured for:
 processing social data associated with a first user to generate market segment data;   processing the market segment data to identify a set of second users corresponding to a set of campaign data associated with a campaign goal; and   providing the set of campaign data to the first user.   
     
     
         14 . The computer usable medium of  claim 13 , wherein the market segment data comprises at least one of the set of:
 users of a syndicated commerce environment;   a list of users provided by a third party;   a list of users generated from Application Programming Interface (API) calls from and external source;   previous visitors to an online site;   a third party listening platform;   social graph data; and   users captured by a web crawler.   
     
     
         15 . The computer usable medium of  claim 13 , wherein the campaign data comprises at least one of the set of:
 a personalized electronic mail (email) message comprising a predetermined Uniform Resource Locator (URL), the personalized email message provided to a list of target contacts;   a search term provided to a search engine, the use of the search term resulting in the provision of a predetermined URL;   a display ad comprising a predetermined URL, the display ad provided to an ad network;   content data comprising a predetermined URL, the content data provided to a predetermined social media site; and   content data comprising a predetermined URL, the content data provided to a predetermined user.   
     
     
         16 . The computer usable medium of  claim 15 , wherein the set of campaign data is provided to an endpoint, the endpoint comprising at least one of the set of:
 an online store;   a widget embedded in an online site;   an online store embedded in a third party site;   a widget embedded in a third party site;   a store embedded in a personal video recorder (PVR);   a store embedded in a hypertext mark-up language (HTML) electronic mail (email) message;   an Application Programming Interface (API);   an application executing in a mobile device; and   an application executing in a kiosk.   
     
     
         17 . The computer usable medium of  claim 13 , wherein the attainment ref the campaign goal comprises at least one of the set of attaining predetermined:
 electronic mail (email) click-through rates;   landing page conversion rates;   traffic to a predetermined site;   social medial actions performed by the user;   purchase levels;   average order values;   revenues;   registrations;   coupon downloads; and   foot traffic to off-line locations.   
     
     
         18 . The computer usable medium of  claim 13 , wherein the campaign data is provided in a predetermined format generated by at least one of the set of:
 selecting an existing campaign data template;   creating a new campaign data template; and   loading a webpage, selecting the elements of the webpage, and then defining alternate versions of each element to create a new version of the webpage.   
     
     
         19 . The computer usable medium of  claim 13 , wherein the computer executable instructions are deployable to a client computer from a server at a remote location. 
     
     
         20 . The computer usable medium of  claim 13 , wherein the computer executable instructions are provided by a service provider to a customer on an on-demand basis.