Electronic interpersonal advertising

Abstract

Described herein are systems and methods that facilitate interpersonal electronic advertising. An intended recipient of an electronic advertisement gives consumer information relating to a potential consumer transaction to an electronic advertisement suggester. The suggester then selects or suggests an electronic ad for the intended recipient. The suggester input relates to the consumer information and helps determine the ad. The interpersonal advertising systems and methods receive the electronic ad input from the suggester. The systems and methods then send the electronic ad to the intended recipient. Activating the electronic ad, such as when the recipient purchases a product or service related to the ad, may lead to compensation for the suggester.

1 . A method for sending an electronic advertisement, the method comprising:
 receiving electronic advertisement input from an electronic advertisement suggester, the electronic advertisement input relating to consumer information for an intended recipient of the electronic advertisement, the consumer information received by the electronic advertisement suggester from the intended recipient and relating to a potential consumer transaction for the intended recipient;   determining the electronic advertisement at least partially using the electronic advertisement input; and   sending the electronic advertisement to the intended recipient.   
     
     
         2 . The method of  claim 1  wherein the electronic advertisement input relates to consumer information that is given electronically from the intended recipient to the electronic advertisement suggester. 
     
     
         3 . The method of  claim 2  wherein the electronic advertisement input relates to consumer information that is given from the intended recipient directly to the electronic advertisement suggester. 
     
     
         4 . The method of  claim 3  wherein the electronic advertisement input relates to consumer information that is given from the intended recipient to the electronic advertisement suggester using one of: an instant message, a text message, an SMS message, an MMS message, an email, a blog, a social network, a news feed, a webpage, and a status post. 
     
     
         5 . The method of  claim 1  wherein the electronic advertisement input relates to consumer information of the intended recipient that includes an indication of a desired purchase of the intended recipient. 
     
     
         6 . The method of  claim 1  further comprising providing an advertisement input graphical user interface configured to receive the electronic advertisement input from the electronic advertisement suggester. 
     
     
         7 . The method of  claim 6  wherein the electronic advertisement input includes a selection of the electronic advertisement and the advertisement input graphical user interface includes a search tool to help a user select the electronic advertisement. 
     
     
         8 . The method of  claim 1  wherein the electronic advertisement is at least partially determined using location-based information related to the intended recipient or to the electronic advertisement input. 
     
     
         9 . The method of  claim 1 , wherein the electronic advertisement input does not specifically identify the electronic advertisement, and further comprising determining the electronic advertisement includes a selection of the electronic advertisement, using the electronic advertisement input, from a set of advertisements, where the set of advertisements relate to the desired consumer transaction for the intended recipient. 
     
     
         10 . The method of  claim 1  wherein sending the electronic advertisement to the intended recipient includes sending the electronic advertisement to a digital identification that is maintained by the electronic advertisement recipient or is digitally associated with electronic advertisement recipient. 
     
     
         11 . The method of  claim 1  wherein the electronic advertisement relates to a particular product or service and wherein the electronic advertisement suggester has not purchased the particular product or service. 
     
     
         12 . The method of  claim 1  wherein the electronic advertisement relates to a particular product or service and wherein the electronic advertisement suggester is not a customer of a business that sells the particular product or service. 
     
     
         13 . The method of  claim 1  further comprising receiving a notification of an activation of the electronic advertisement. 
     
     
         14 . The method of  claim 13  wherein the indication of notification includes an indication of a consumer transaction with a vendor related to the electronic advertisement. 
     
     
         15 . The method of  claim 14  further comprising a) receiving a compensation destination from the electronic advertisement suggester; and b) attributing a compensation to the compensation destination. 
     
     
         16 . The method of  claim 15  wherein the compensation is a monetary compensation. 
     
     
         17 . The method of  claim 16  wherein the monetary compensation includes a percentage share of monetary revenues for a purchase related to the electronic advertisement. 
     
     
         18 . The method of  claim 16  wherein the compensation is at least partially determined by a conversion rate that compares a) a number of prior electronic advertisements suggested by the electronic advertisement suggester and b) a number of prior activations within the number of prior electronic advertisements suggested by the electronic advertisement suggester. 
     
     
         19 . The method of  claim 18  wherein the conversion rate is limited to prior activations and prior advertisements only from the electronic advertisement suggester to the intended recipient. 
     
     
         20 . The method of  claim 18  further including providing the conversion rate to the intended recipient with the advertisement. 
     
     
         21 . A method for sending an electronic advertisement, the method comprising:
 receiving electronic advertisement input from an electronic advertisement suggester that indicates a selection of the electronic advertisement, the selection relating to consumer information for an intended recipient of the electronic advertisement, the consumer information received by the electronic advertisement suggester from the intended recipient and relating to a potential consumer transaction for the intended recipient; and   sending the at least one electronic advertisement to the intended recipient.   
     
     
         22 . The method of  claim 21  wherein the electronic advertisement input relates to consumer information that is given electronically from the intended recipient to the electronic advertisement suggester. 
     
     
         23 . The method of  claim 22  wherein the electronic advertisement input relates to consumer information that is given from the intended recipient directly to the electronic advertisement suggester. 
     
     
         24 . The method of  claim 23  wherein the electronic advertisement input relates to consumer information that is given from the intended recipient to the electronic advertisement suggester using one of: an instant message, a text message, an SMS message, an MMS message, an email, a blog, a social network, a news feed, a webpage, and a status post. 
     
     
         25 . The method of  claim 21  further comprising providing an advertisement input graphical user interface configured to receive the electronic advertisement input from the electronic advertisement suggester. 
     
     
         26 . The method of  claim 25  wherein the advertisement input graphical user interface includes a search tool to help a user select the electronic advertisement. 
     
     
         27 . The method of  claim 21  wherein the electronic advertisement input includes a selection by the electronic advertisement suggester of the electronic advertisement from a set of advertisements. 
     
     
         28 . The method of  claim 21  wherein the intended recipient is a member of a social network that includes a recipient social network environment and a suggester's social network environment, and wherein sending the electronic advertisement includes sending the electronic advertisement for display in the social network to the intended recipient. 
     
     
         29 . The method of  claim 21  further comprising a) receiving a compensation destination from the electronic advertisement suggester; b) receiving an indication that a consumer transaction related to the electronic advertisement occurred; and c) attributing compensation to the compensation destination. 
     
     
         30 . The method of  claim 21  wherein the electronic advertisement input from the electronic advertisement suggester includes data for a selection of the electronic advertisement using one of: a selection of an item from a drop-down list, a selection of the electronic advertisement from a search result, a selection of a click-box for the electronic advertisement, a selection of a hyperlink, a selection from a pop-up window, a selection of the electronic advertisement from a menu of advertisements, a selection from a browser, a selection of the electronic advertisement from a browser plug-in, a selection of the electronic advertisement from a social network environment tool, a selection of the electronic advertisement from a mobile application, and a selection of the electronic advertisement using a search tool. 
     
     
         31 . A computer readable medium including instructions for sending an electronic advertisement, the computer-readable medium comprising:
 instructions for receiving electronic advertisement input from an electronic advertisement suggester, the electronic advertisement input relating to consumer information for an intended recipient of the electronic advertisement, the consumer information received by the electronic advertisement suggester from the intended recipient and relating to a potential consumer transaction for the intended recipient;   instructions for determining the electronic advertisement at least partially using the electronic advertisement input; and   instructions for sending the electronic advertisement to the intended recipient.