US2012209704A1PendingUtilityA1

Promotion infrastructure supporting targeted shopping cart related advertising

71
Individually held — no corporate assignee on recordPriority: Apr 19, 1999Filed: Apr 23, 2012Published: Aug 16, 2012
Est. expiryApr 19, 2019(expired)· nominal 20-yr term from priority
Inventors:James D. BennettChristopher C. Winslade
G06Q 20/20G06Q 40/03G06Q 30/0601G06Q 30/02G06Q 30/0261G06Q 30/0235G06Q 30/0239G06Q 30/0641G06Q 30/0255G06Q 30/0257G06Q 30/0605G06Q 40/04G06Q 30/0269G06Q 30/0611G06Q 30/0613G06Q 30/0244G06Q 30/0207G06Q 30/0625G06Q 40/08G06Q 30/0222G06Q 30/0251G06Q 30/0224G06Q 30/0253
71
PatentIndex Score
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Cited by
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References
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Claims

Abstract

An online sales/automatic rebate and coupon redemption system provides online customers automatic retrieval and redemption of all applicable rebates and coupons during purchase. Purchase orders from customers are selectively fulfilled and products are shipped to the customers either by the system for online sales with automatic rebate and coupon redemption or by other merchant or manufacturer environments. The system purchases from merchants using applicable coupons and rebates and then sells the products to the customers, passing the savings to them. The system makes it possible to automatically retrieve coupons and rebates for items in a shopping cart during the activity of an online purchase at an electronic mall or an online merchant site. The system provides coupons to potential customers via email, based on customer profile, geographical information, etc. Manufacturers and merchants can update coupon value and content based on ongoing sales and volume of customer activity.

Claims

exact text as granted — not AI-modified
1 . An infrastructure that supports sales between a plurality of users and a plurality of sellers in a communication network, the infrastructure comprising:
 a server system that receives, via a user interface and the communication network, input from a given user of the plurality of users, the input selecting one or more products being offered for sale online;   said server system assembles, based on the input of the given user, a shopping cart including the one or more products;   said server system identifies, based on information relating to the one or more products in the shopping cart, one or more advertisements relating the shopping cart; and   said server system delivers via the communication network, for display on a computing device of the given user, the one or more advertisements.   
     
     
         2 . The infrastructure of  claim 1 , wherein the user interface comprises an electronic communication. 
     
     
         3 . The infrastructure of  claim 2 , wherein the user interface comprises one or more web pages. 
     
     
         4 . The infrastructure of  claim 1 , wherein the communication network comprises the Internet. 
     
     
         5 . The infrastructure of  claim 1 , wherein said server system performs said delivering using email. 
     
     
         6 . The infrastructure of  claim 1 , wherein said server system performs said delivering via the user interface. 
     
     
         7 . The infrastructure of  claim 1 , wherein said server system stores the shopping cart. 
     
     
         8 . The infrastructure of  claim 7 , wherein said server system sends an email related to the shopping cart to the computing device of the given user. 
     
     
         9 . The infrastructure of  claim 1 , wherein said server system sends an email related to the shopping cart to the computing device of the given user. 
     
     
         10 . The infrastructure of  claim 1 , wherein the one or more advertisements comprises one or more banner ads. 
     
     
         11 . The infrastructure of  claim 1 , wherein the information relating to the one or more products comprises one or more product identification, one or more product type and/or one or more product category. 
     
     
         12 . An infrastructure that supports sales between a plurality of users and a plurality of sellers in a communication network, the infrastructure comprising:
 a user interface service that receives via a user interface and the communication network, input from a given user of the plurality of users, the input selecting one or more products being offered for sale online;   a transaction service that, based on the input of the given user, assembles a shopping cart including the one or more products;   a search service that, based on information relating to the one or more products in the shopping cart, performs searching of an advertisement database for one or more advertisements relating to the shopping cart; and   a posting service that delivers via the communication network, for display on a computing device of the given user, the one or more advertisements.   
     
     
         13 . The infrastructure of  claim 12 , wherein the user interface comprises an electronic communication. 
     
     
         14 . The infrastructure of  claim 13 , wherein the user interface comprises one or more web pages. 
     
     
         15 . The infrastructure of  claim 12 , wherein the communication network comprises the Internet. 
     
     
         16 . The infrastructure of  claim 12 , wherein said posting service comprises an email service, and performs said delivering using email. 
     
     
         17 . The infrastructure of  claim 12 , wherein said posting service performs said delivering via the user interface. 
     
     
         18 . The infrastructure of  claim 12 , wherein said transaction service stores the shopping cart. 
     
     
         19 . The infrastructure of  claim 18 , further comprising an email service that sends an email related to the shopping cart to the computing device of the given user. 
     
     
         20 . The infrastructure of  claim 12 , further comprising an email service that sends an email related to the shopping cart to the computing device of the given user. 
     
     
         21 . The infrastructure of  claim 12 , wherein the one or more advertisements comprises one or more banner ads. 
     
     
         22 . The infrastructure of  claim 12 , wherein the information relating to the one or more products comprises one or more product identification, one or more product type and/or one or more product category. 
     
     
         23 . An infrastructure that supports sales between a plurality of users and a plurality of sellers in a communication network, the infrastructure comprising:
 a server system that receives, via a user interface and the communication network, input from a given user of the plurality of users, the input selecting one or more products being offered for sale online;   said server system assembles, based on the input of the given user, a shopping cart including the one or more products;   said server system, based on information relating to the one or more products in the shopping cart, causes performance of a search of an advertisement database for one or more advertisements relating the shopping cart; and   said server system enables delivery via the communication network, for display on a computing device of the given user, the one or more advertisements.   
     
     
         24 . The infrastructure of  claim 23 , wherein the user interface comprises an electronic communication. 
     
     
         25 . The infrastructure of  claim 24 , wherein the user interface comprises one or more web pages. 
     
     
         26 . The infrastructure of  claim 23 , wherein the communication network comprises the Internet. 
     
     
         27 . The infrastructure of  claim 23 , wherein said delivery is performed using email. 
     
     
         28 . The infrastructure of  claim 23 , wherein said delivery is performed via the user interface. 
     
     
         29 . The infrastructure of  claim 23 , wherein said server system stores the shopping cart. 
     
     
         30 . The infrastructure of  claim 29 , wherein said server system sends an email related to the shopping cart to the computing device of the given user. 
     
     
         31 . The infrastructure of  claim 23 , wherein said server system sends an email related to the shopping cart to the computing device of the given user. 
     
     
         32 . The infrastructure of  claim 23 , wherein the one or more advertisements comprises one or more banner ads. 
     
     
         33 . The infrastructure of  claim 23 , wherein the information relating to the one or more products comprises one or more product identification, one or more product type and/or one or more product category. 
     
     
         34 . An infrastructure that supports sales between a plurality of users and a plurality of sellers in a communication network, the infrastructure comprising:
 a user interface service that receives via a user interface and the communication network, input from a given user of the plurality of users, the input selecting one or more products being offered for sale online;   a transaction service that, based on the input of the given user, assembles a shopping cart including the one or more products; and   an advertising service that, based on information relating to the one or more products in the shopping cart, causes performance of a search of an advertisement database for one or more advertisements relating to the shopping cart, the one or more advertisements being delivered via the communication network for display on a computing device of the given user.   
     
     
         35 . The infrastructure of  claim 34 , wherein the user interface comprises an electronic communication. 
     
     
         36 . The infrastructure of  claim 35 , wherein the user interface comprises one or more web pages. 
     
     
         37 . The infrastructure of  claim 34 , wherein the communication network comprises the Internet. 
     
     
         38 . The infrastructure of  claim 34 , wherein said delivering is performed using email. 
     
     
         39 . The infrastructure of  claim 34 , wherein said delivering is performed via the user interface. 
     
     
         40 . The infrastructure of  claim 34 , wherein said transaction service stores the shopping cart. 
     
     
         41 . The infrastructure of  claim 40 , further comprising an email service that sends an email related to the shopping cart to the computing device of the given user. 
     
     
         42 . The infrastructure of  claim 34 , further comprising an email service that sends an email related to the shopping cart to the computing device of the given user. 
     
     
         43 . The infrastructure of  claim 34 , wherein the one or more advertisements comprises one or more banner ads. 
     
     
         44 . The infrastructure of  claim 34 , wherein the information relating to the one or more products comprises one or more product identification, one or more product type and/or one or more product category.

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