Observation device, method, and computer program product for replacing content

Abstract

An observation program including: receiving content which includes at least one term; observing the content to detect the at least one term; removing the detected at least one term from the content; replacing the removed at least one term by inserting a hyperlink relating to each term of the at least one term, and by applying replacement rules to the content; and providing the observed content including the hyperlink to a client device for presentation to a recipient of the content.

1 . A non-transitory computer-readable medium storing an observation program comprising executable instructions that cause a processor to:
 receive content which includes at least one term;   observe the content to detect the at least one term;   remove the detected at least one term from the content;   replace the removed at least one term by inserting a hyperlink relating to each term of the at least one term, and by applying replacement rules to the content; and   provide the observed content including the hyperlink to a client device for presentation to a recipient of the content.   
     
     
         2 . The non-transitory computer-readable medium of  claim 1 , wherein the processor replaces the at least one term using an automatically generated designator string which includes a user identification associated with the recipient of the content. 
     
     
         3 . The non-transitory computer-readable medium of  claim 1 , wherein the automatically generated designator string also includes information unique to content of the hyperlink that is to replace the at least one term. 
     
     
         4 . The non-transitory computer-readable medium of  claim 1 , wherein the processor is configured to activate the replacement rules based on content preferences associated with the recipient. 
     
     
         5 . The non-transitory computer-readable medium of  claim 1 , wherein the processor resides within a set top device. 
     
     
         6 . The non-transitory computer-readable medium of  claim 1 , wherein the content is a document. 
     
     
         7 . The non-transitory computer-readable medium of  claim 1 , wherein the content is a web page. 
     
     
         8 . A method of replacing content, the method comprising:
 receiving the content which includes at least one term;   observing the content to detect the at least one term;   generating a designator string in response to the detected at least one term;   removing the detected at least one term from the content;   replacing the removed at least one term by inserting the generated designator string, wherein observing, generating, removing, and replacing include applying replacement rules to the content;   providing the observed content including the inserted designator string; and   using the designator string to provide a hyperlink for presentation.   
     
     
         9 . The method of  claim 8 , wherein removing and replacing the detected at least one term by inserting the generated designator string includes determining an identification associated with a recipient of the content. 
     
     
         10 . The method of  claim 8 , wherein replacing the at least one term with the generated designator string includes using an automatically generated designator string unique to the content of the hyperlink. 
     
     
         11 . The method of  claim 8 , wherein replacing the at least one term with the generated designator string includes using automatically generated designator strings unique to content of the at least one term. 
     
     
         12 . The method of  claim 8 , wherein the content includes a document. 
     
     
         13 . The method of  claim 8 , wherein the content includes a web site. 
     
     
         14 . A non-transitory tangible storage medium storing an observation program comprising executable instructions that cause a processor to:
 receive content which includes at least one term;   generate a replacement rule based on a user preference, the replacement rule comprising a term to be replaced and a hyperlink relating to said term to be replaced;   identify each instance of said term to be replaced in the at least one term of the received content; and   replace said each instance of said term to be replaced with the hyperlink according to the replacement rule.   
     
     
         15 . The non-transitory tangible storage medium of  claim 14 , wherein the content is a document. 
     
     
         16 . The non-transitory tangible storage medium of  claim 14 , wherein the content is a web page.