US2012191538A1PendingUtilityA1

Promotion system supporting up and cross sell

71
Individually held — no corporate assignee on recordPriority: Apr 19, 1999Filed: Feb 28, 2012Published: Jul 26, 2012
Est. expiryApr 19, 2019(expired)· nominal 20-yr term from priority
Inventors:James D. BennettChristopher C. Winslade
G06Q 40/03G06Q 20/20G06Q 30/0613G06Q 30/0244G06Q 30/0253G06Q 30/0641G06Q 30/0611G06Q 40/08G06Q 30/0605G06Q 30/0235G06Q 30/0239G06Q 30/0207G06Q 30/0255G06Q 30/0257G06Q 30/0625G06Q 30/02G06Q 30/0222G06Q 40/04G06Q 30/0251G06Q 30/0269G06Q 30/0601G06Q 30/0224G06Q 30/0261
71
PatentIndex Score
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Cited by
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References
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Claims

Abstract

An online sales/automatic rebate and coupon redemption system provides online customers automatic retrieval and redemption of all applicable rebates and coupons during purchase. Purchase orders from customers are selectively fulfilled and products are shipped to the customers either by the system for online sales with automatic rebate and coupon redemption or by other merchant or manufacturer environments. The system purchases from merchants using applicable coupons and rebates and then sells the products to the customers, passing the savings to them. The system makes it possible to automatically retrieve coupons and rebates for items in a shopping cart during the activity of an online purchase at an electronic mall or an online merchant site. The system provides coupons to potential customers via email, based on customer profile, geographical information, etc. Manufacturers and merchants can update coupon value and content based on ongoing sales and volume of customer activity.

Claims

exact text as granted — not AI-modified
1 . A promotion system comprising:
 a server system that supports transactions between a plurality of sellers and a plurality of buyers in a communication network;   said server system delivers via the communication network to each of a plurality of buyer's computing devices, a buyer interface that enables display of one or more promotions;   said server system receives from a given buyer of the plurality of buyers, via a buyer interface and the communication network, a selection of one of the promotions associated with a given good, service and/or a seller;   said server system identifies additional promotions related to the selection by the given buyer; and   said server system causes display on the given buyer's computing device, the additional promotions.   
     
     
         2 . The promotion system of  claim 1 , wherein the server system identifies the additional promotions based on goods, services and/or sellers that are one or more of: similar to the given good, service and/or seller, from the same seller of the given good and/or service, from a different seller than that of the given good and/or service, in the same product, service and/or seller category as the given good, service and/or seller, and associated with the given good, service and/or seller. 
     
     
         3 . The promotion system of  claim 1 , wherein the buyer interface displays one or more constructed visual representations corresponding to one or more promotions. 
     
     
         4 . The promotion system of  claim 1 , wherein the buyer interface comprises one or more web pages. 
     
     
         5 . The promotion system of  claim 1 , wherein the server system communicates a coupon corresponding to a given promotion to a buyer's computing device, for purchase of an associated good and/or service at a local store. 
     
     
         6 . The promotion system of  claim 1 , wherein the server system generates a buyer interface for a given buyer of the plurality of buyers based on a profile created by the given buyer. 
     
     
         7 . The promotion system of  claim 6 , wherein the buyer interface comprises an electronic communication. 
     
     
         8 . The promotion system of  claim 6 , wherein the server system automatically updates the profile of a given buyer based on a transaction history of the given buyer. 
     
     
         9 . The promotion system of  claim 1 , wherein the server system generates a buyer interface for a given buyer of the plurality of buyers based on a transaction history of the given buyer. 
     
     
         10 . The promotion system of  claim 1 , wherein the buyer interface comprises an electronic communication. 
     
     
         11 . A promotion system comprising:
 a server system that supports transactions between a plurality of sellers and a plurality of buyers in a communication network;   said server system delivers via the communication network to each of a plurality of buyer's computing devices, a buyer interface that displays one or more promotions;   said server system receives from a given buyer of the plurality of buyers, via a buyer interface and the communication network, a selection of one of the promotions associated with a given good, service and/or a seller;   said server system receives from the given buyer, via the buyer interface and the communication network, input concluding a transaction associated with the selection; and   said server system causes presentation on the given buyer's computing device, of one or more additional promotions that can be used with one or more additional transactions.   
     
     
         12 . The promotion system of  claim 11 , wherein the buyer interface displays one or more constructed visual representations corresponding to one or more promotions. 
     
     
         13 . The promotion system of  claim 11  wherein the buyer interface comprises one or more web pages. 
     
     
         14 . The promotion system of  claim 11 , wherein the server system communicates a coupon corresponding to a given promotion to a buyer's computing device, for purchase of an associated good and/or service at a local store. 
     
     
         15 . The promotion system of  claim 11 , wherein the server system generates a buyer interface for a given buyer of the plurality of buyers based on a profile created by the given buyer. 
     
     
         16 . The promotion system of  claim 15 , wherein the buyer interface comprises an electronic communication. 
     
     
         17 . The promotion system of  claim 15 , wherein the server system automatically updates the profile of a given buyer based on a transaction history of the given buyer. 
     
     
         18 . The promotion system of  claim 11 , wherein the server system generates a buyer interface for a given buyer of the plurality of buyers based on a transaction history of the given buyer. 
     
     
         19 . The promotion system of  claim 11  wherein the buyer interface comprises an electronic communication. 
     
     
         20 . A method performed by a promotion system that supports transactions between a plurality of sellers and a plurality of buyers in a communication network, the method comprising:
 delivering via the communication network to each of a plurality of buyer's computing devices, a buyer interface that presents one or more promotions;   receiving from a given buyer of the plurality of buyers, via the buyer interface and the communication network, a selection of one of the promotions associated with a given good, service and/or a seller;   identifying additional promotions related to the selection by the given buyer; and   causing display on the given buyer's computing device, the additional promotions.   
     
     
         21 . The method of  claim 20 , comprising identifying the additional promotions based on goods, services and/or sellers that are one or more of: similar to the given good, service and/or seller, from the same seller of the given good and/or service, from a different seller than that of the given good and/or service, in the same product, service and/or seller category as the given good, service and/or seller, and associated with the given good, service and/or seller. 
     
     
         22 . The method of  claim 20 , comprising causing display on a given buyer's computing device, of one or more constructed visual representations corresponding to one or more promotions. 
     
     
         23 . The method of  claim 20 , wherein the buyer interface comprises one or more web pages. 
     
     
         24 . The method of  claim 20 , comprising communicating a coupon corresponding to a given promotion to a buyer's computing device via the communication network, for purchase of an associated good and/or service at a local store. 
     
     
         25 . The method of  claim 20 , comprising generating a buyer interface for a given buyer of the plurality of buyers based on a profile created by the given buyer. 
     
     
         26 . The method of  claim 25 , wherein the buyer interface comprises an electronic communication. 
     
     
         27 . The method of  claim 25 , comprising automatically updating the profile of a given buyer based on a transaction history of the given buyer. 
     
     
         28 . The method of  claim 20 , comprising generating a buyer interface for a given buyer of the plurality of buyers based on a transaction history of the given buyer. 
     
     
         29 . The method of  claim 20 , wherein the buyer interface comprises an electronic communication. 
     
     
         30 . A method performed by a promotion system that supports transactions between a plurality of sellers and a plurality of buyers in a communication network, the method comprising:
 delivering via the communication network to each of a plurality of buyer's computing devices, a buyer interface that presents one or more promotions;   receiving from a given buyer of the plurality of buyers, via the buyer interface and the communication network, a selection of one of the promotions associated with a given good, service and/or a seller;   receiving from the given buyer, via the buyer interface and the communication network, input concluding a transaction associated with the selection; and   causing presentation on the given buyer's computing device, of one or more additional promotions that can be used with one or more additional transactions.   
     
     
         31 . The method of  claim 30 , comprising causing display on a given buyer's computing device, of one or more constructed visual representations corresponding to one or more promotions. 
     
     
         32 . The method of  claim 30 , wherein the buyer interface comprises one or more web pages. 
     
     
         33 . The method of  claim 30 , comprising communicating a coupon corresponding to a given promotion to a buyer's computing device via the communication network, for purchase of an associated good and/or service at a local store. 
     
     
         34 . The method of  claim 30 , comprising generating a buyer interface for a given buyer of the plurality of buyers based on a profile created by the given buyer. 
     
     
         35 . The method of  claim 34 , wherein the buyer interface comprises an electronic communication. 
     
     
         36 . The method of  claim 34 , comprising automatically updating the profile of a given buyer based on a transaction history of the given buyer. 
     
     
         37 . The method of  claim 30 , comprising generating a buyer interface for a given buyer of the plurality of buyers based on a transaction history of the given buyer. 
     
     
         38 . The method of  claim 30 , wherein the buyer interface comprises an electronic communication.

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