Provision of content to mobile communication devices

Abstract

A system and method for provision of content in messages sent to a mobile communications device. The additional content may be selected based on information associated with a user. In some embodiments the additional content includes a proposal from a vendor.

1 . A method for use in providing additional content to a mobile communication device, comprising:
 receiving a text message, the text message having been generated by a user of a first mobile communication device;   selecting an item of content out of a plurality of items of content, the selection being based at least in part on stored information regarding the user, the stored information reflecting information of prior text messages of the user, responses by the user to survey questions, and demographic related information of the user; and   transmitting, as a text message, the selected item of content to a mobile communication device for display on the mobile communication device.   
     
     
         2 . The method of  claim 1  wherein the first mobile communication device and the mobile communication device are the same device. 
     
     
         3 . The method of  claim 1  wherein the first mobile communication device and the mobile communication device are different devices. 
     
     
         4 . The method of  claim 1  wherein a message service router of a service provider receives the text message, and the service provider performs selection of the item of content out of the plurality of items of additional content. 
     
     
         5 . The method of  claim 2 , wherein the selection of the item of content is additionally based on information of the text message. 
     
     
         6 . The method of  claim 5 , wherein the information of the text message reflects an identification of a product or service, and wherein the item of content includes information regarding purchase of the product or service. 
     
     
         7 . The method of  claim 6 , further comprising transmitting a request for a proposal to a vendor relating to the product or service, receiving the proposal from the vendor, and wherein the selected item of content comprises the proposal from the vendor.