System and method for the presentation of advertisements

Abstract

A system and method for the presentation of advertisements is present. According to one embodiment, a number of impressions of an advertisement message are presented over a computer network such as the Internet to a variety of viewer computers. Depending on the actions taken by the viewers (e.g., whether the Viewer selects the advertising message and accesses a web-link to the advertiser's web-site), bonus exposure (e.g., an additional number of impressions provided to the viewers) of the advertising message is given.

1 . A computer-implemented method of selling electronic advertising space using a computer system, the computer system connected to an electronic network by which the computer system can receive information from one or more viewer computers, the method comprising:
 ascertaining a cost to an entity per impression of an advertising message, the advertising message for display on a website such that the advertising message is viewable via the one or more viewer computers;   detecting a quantity of actions performed by users of the one or more viewer computers; and   as the quantity of the detected actions increases, decreasing the cost per impression of the advertising message to the entity.   
     
     
         2 . The method of  claim 1 , wherein the actions comprise selections of the advertising message. 
     
     
         3 . The method of  claim 1 , wherein the actions comprise click-throughs. 
     
     
         4 . The method of  claim 1 , wherein the entity comprises one of an advertiser and a buyer of the advertising space. 
     
     
         5 . The method of  claim 1 , wherein the entity provides at least one of a good and a service, the at least one of a good and a service being a subject of the advertising message. 
     
     
         6 . A computer-implemented method of selling electronic advertising space using a computer system, the computer system connected to an electronic network by which the computer system can receive information from one or more viewer computers, the method comprising:
 generating for display an advertising message on a website, such that the advertising message is viewable via the one or more viewer computers;   detecting a quantity of actions performed by users of the one or more viewer computers; and   as the quantity of the detected actions increases, increasing a reward to an entity.   
     
     
         7 . The method of  claim 6 , wherein the actions comprise selections of the advertising message. 
     
     
         8 . The method of  claim 6 , wherein the actions comprise click-throughs. 
     
     
         9 . The method of  claim 6 , wherein the entity comprises one of an advertiser and a buyer of the advertising space. 
     
     
         10 . The method of  claim 6 , wherein the entity provides at least one of a good and a service, the at least one of a good and a service being a subject of the advertising message. 
     
     
         11 . The method of  claim 6 , wherein the reward comprises a reduced cost per impression of the advertising message. 
     
     
         12 . A computer-implemented method of enabling an entity to conduct an advertising campaign using a computer system, the computer system connected to an electronic network by which the computer system can receive information from one or more viewer computers, the method comprising:
 ascertaining a cost to the entity of the advertising campaign, at least one message associated with the advertising campaign for display on a website such that the advertising message is viewable via the one or more viewer computers;   detecting a quantity of actions performed by users of the one or more viewer computers; and   as the quantity of the detected actions increases, lowering the cost to the entity of the advertising campaign.   
     
     
         13 . The method of  claim 12 , wherein the actions comprise selections of the advertising message. 
     
     
         14 . The method of  claim 12 , wherein the actions comprise click-throughs. 
     
     
         15 . The method of  claim 12 , wherein the entity comprises one of an advertiser and a b buyer of advertising space on which the message is displayed. 
     
     
         16 . The method of  claim 12 , wherein the entity provides at least one of a good and a service, the at least one of a good and a service being a subject of the advertising message. 
     
     
         17 . The method of  claim 12  wherein the cost to the entity of the advertising campaign comprises cost per action. 
     
     
         18 . The method of  claim 12  wherein the cost to the entity of the advertising campaign comprises CPM. 
     
     
         19 . The method of  claim 12  wherein the cost to the entity of the advertising campaign comprises effective CPM. 
     
     
         20 . The method of  claim 17  wherein the cost per action comprises cost per click.