Integration of a Video Player Pushdown Advertising Unit and Digital Media Content

Abstract

Described are systems and methods for dynamic integration and presentation of advertising content and media content. The method includes receiving a request for media content from a remote computing device and providing, in response to the request, an interactive advertising unit. The interactive advertising unit includes a first content layer including the requested media content and a media player, a second content layer including the advertising content, wherein the advertising content comprises static content and interactive content, an integration module configured to display the requested media content in the media player, and reveal the advertising content in an area extending from a boundary of a playback window of the media player, wherein revealing the advertising content includes moving web page content to accommodate the advertising content. The method includes transmitting the interactive advertising unit for presentation on the remote computing device.

1 . A method for dynamic integration and presentation of advertising content and media content, the method comprising:
 receiving, by a server computing device, a request for media content from a remote computing device;   providing, by the server computing device in response to the request, an interactive advertising unit comprising:
 a first content layer including the requested media content and a media player; 
 a second content layer including the advertising content, wherein the advertising content comprises static content and interactive content; and 
 an integration module configured to:
 display the requested media content in the media player; and 
 reveal the advertising content in an area extending from a boundary of a playback window of the media player, wherein revealing the advertising content includes moving web page content to accommodate the advertising content; and 
 
   transmitting, by the server computing device, the interactive advertising unit for presentation on the remote computing device.   
     
     
         2 . The method of  claim 1 , the integration module further configured to:
 receive a request for additional media content associated with the revealed advertising content; and   display the additional media content within the boundaries of the playback window of the media player.   
     
     
         3 . The method of  claim 1 , wherein revealing the advertising content occurs without user input, after a predetermined period of time, or both. 
     
     
         4 . The method of  claim 1 , wherein revealing the advertising content occurs in response to a user request. 
     
     
         5 . The method of  claim 1 , wherein revealing the advertising content is synchronized with playback of the requested media content. 
     
     
         6 . The method of  claim 1 , the integration module further configured to conceal the revealed advertising content. 
     
     
         7 . The method of  claim 6 , wherein concealing the revealed advertising content occurs in response to a user request. 
     
     
         8 . The method of  claim 6 , wherein concealing the revealed advertising content occurs without user input, after a predetermined period of time, or both. 
     
     
         9 . The method of  claim 1 , the integration module further configured to:
 manage the spatial presentation of the requested media content and the advertising content;   synchronize the temporal presentation of the requested media content and the advertising content; and   control the presentation priority of the requested media content and the advertising content.   
     
     
         10 . The method of  claim 9 , wherein managing the spatial presentation includes positioning the advertising content over the media player so as to obscure the requested media content. 
     
     
         11 . The method of  claim 9 , wherein managing the spatial presentation includes positioning the advertising content in proximity to the media player so as to display the requested media content unobscured. 
     
     
         12 . The method of  claim 1 , wherein the integration module displays an animation in revealing the advertising content. 
     
     
         13 . The method of  claim 1 , wherein the integration module extends the display area of the requested media content to a widescreen format. 
     
     
         14 . The method of  claim 1 , wherein the integration module displays an animation in concealing the revealed advertising content. 
     
     
         15 . The method of  claim 1 , wherein the static content and the interactive content are related according to genre, theme, advertised product, subject matter, or any combination thereof. 
     
     
         16 . The method of  claim 1 , wherein the interactive content includes arcade games, puzzle games, trivia games, content rating applications, interactive virtual objects representative of the functionality of the advertised product, chat windows, product catalogs, or other types of interactive entertainment or communication applications. 
     
     
         17 . The method of  claim 1 , the integration module further configured to receive input based on a user action. 
     
     
         18 . The method of  claim 1 , wherein at least one of the static content and the interactive content includes a graphical representation of an advertised product, an advertised service, or both. 
     
     
         19 . The method of  claim 1 , wherein the integration module is configured to transmit one or more commands from the second content layer to the first content layer, the one or more commands operable to control playback of the requested media content in the media player. 
     
     
         20 . A system for dynamic integration and presentation of advertising content and media content, the system comprising:
 a server computing device configured to:
 receive a request for media content from a remote computing device; 
 provide, in response to the request, an interactive advertising unit comprising:
 a first content layer including the requested media content and a media player; 
 a second content layer including the advertising content, wherein the advertising content comprises static content and interactive content; and 
 an integration module configured to:
 display the requested media content in the media player; and 
 reveal the advertising content in an area extending from a boundary of a playback window of the media player, wherein revealing the advertising content includes moving web page content to accommodate the advertising content; and 
 
 
 transmit the interactive advertising unit for presentation on the remote computing device. 
   
     
     
         21 . A computer program product, tangibly embodied in a computer readable storage medium, for dynamic integration and presentation of advertising content and media content, the computer program product including instructions operable to configure a data processing apparatus to:
 receive a request for media content from a remote computing device;   provide, in response to the request, an interactive advertising unit comprising:
 a first content layer including the requested media content and a media player; 
 a second content layer including the advertising content, wherein the advertising content comprises static content and interactive content; and 
 an integration module configured to:
 display the requested media content in the media player; and 
 reveal the advertising content in an area extending from a boundary of a playback window of the media player, wherein revealing the advertising content includes moving web page content to accommodate the advertising content; and 
 
   transmit the interactive advertising unit for presentation on the remote computing device.