US2012136724A1PendingUtilityA1

Method and system for providing network based target advertising

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Individually held — no corporate assignee on recordPriority: Jun 14, 2001Filed: Jan 30, 2012Published: May 31, 2012
Est. expiryJun 14, 2021(expired)· nominal 20-yr term from priority
Inventors:Myles P. McguireShannon BradshawFrank C. NicholasIan B. Carswell
G06Q 30/0225G06Q 30/0261G06Q 30/0257G06Q 30/0269G06Q 30/02G06Q 30/0267H04N 21/4784H04N 21/812H04N 21/25883
59
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Claims

Abstract

A telecommunication system implements a method for providing a targeted on-line advertisement to a user accessing a content provider node of the system. The system further comprises an ad selection node and an user identification node. A user signal indicative of an information request is routed through the system to determine a geographic location of the user and/or a demographic profile of the geographic location. An advertiser corresponding to the geographic location and/or demographic profile is thereafter communicated to the user.

Claims

exact text as granted — not AI-modified
1 . A method for targeting advertising on a network of computing devices, the method comprising:
 receiving, at a server, at least one non-geographic demographic input from at least one advertiser;   associating at least one ad with the demographic input;   associating at least one geographic region with the demographic input;   receiving, at a server, a location of a user accessing a web site;   determining whether the location is associated with the geographic region; and   serving the ad to the user based on the location determination.   
     
     
         2 . The method of  claim 1 , wherein the demographic input comprises at least one selection from a plurality of channels corresponding to web sites with related demographics. 
     
     
         3 . The method of  claim 2 , wherein the web site accessed by the user is one of the web sites corresponding to a selected channel. 
     
     
         4 . The method of  claim 1 , further comprising:
 determining at least one web site having a usership corresponding to the demographic input, wherein serving the ad is based on the web site determination.   
     
     
         5 . The method of  claim 1 , wherein associating the at least one geographic region with the demographic input is based on census data. 
     
     
         6 . The method of  claim 1 , further comprising:
 providing a campaign interface, the campaign interface providing voting district areas;   receiving at least one voting district area selection input from the campaign interface; and   determining a second geographic region associated with the voting district area selection input, wherein serving the ad is based on the second geographic region.   
     
     
         7 . The method of  claim 6 , wherein the campaign interface includes at least one map that allows the advertiser to select a geographic portion of the map, and wherein the voting district area selection input comprises a selection of at least one geographic portion of the map. 
     
     
         8 . The method of  claim 6 , further comprising:
 broadening the second geographic region, wherein serving the ad is based on broadening the second region.   
     
     
         9 . The method of  claim 8 , further comprising:
 providing a recommendation to broaden geographical targeting associated with the second geographic region;   receiving broaden recommendation confirmation input, wherein broadening the second region is based on the confirmation input.   
     
     
         10 . The method of  claim 6 , further comprising:
 receiving a political party input; and   determining a third geographic region associated with the political party input, wherein serving the ad is based on all three determined geographic regions.   
     
     
         11 . The method of  claim 1 , further comprising:
 receiving a geographic region input from the advertiser;   wherein serving the ad is based on the geographic region input.   
     
     
         12 . A method for targeting advertising on a network of computing devices, the method comprising:
 receiving, at a server, at least one non-geographic demographic input;   determining a first geographic region associated with the demographic input;   receiving a geographic region input from a user;   determining a second geographic region based on the geographic region input; and   serving at least one ad based on the first and second geographic regions.   
     
     
         13 . The method of  claim 12 , wherein the demographic input comprises at least one selection from a plurality of channels corresponding to web sites with related demographics. 
     
     
         14 . The method of  claim 12 , further comprising:
 determining at least one web site having a usership corresponding to the demographic input, wherein serving the ad is based on the web site determination.   
     
     
         15 . The method of  claim 12 , wherein determining the first geographic region associated with the demographic input is based on census data. 
     
     
         16 . A method for political campaign advertising on a network of computing devices, the method comprising:
 providing a political campaign interface, the political campaign interface providing geographic voting district areas;   receiving at least one geographic voting district area selection input from the campaign interface;   determining a first geographic region associated with the geographic voting district area selection input;   receiving at least one non-geographic demographic input;   determining a second geographic region associated with the demographic input; and   serving at least one ad to a user based on the first and second geographic regions.   
     
     
         17 . The method of  claim 16 , further comprising:
 determining at least one web site having a usership corresponding to the demographic input, wherein serving the ad is based on the web site determination.   
     
     
         18 . The method of  claim 16 , further comprising:
 broadening the first geographic region, wherein serving the ad is based on broadening the first geographic region.   
     
     
         19 . The method of  claim 18 , further comprising:
 providing a recommendation to broaden geographical targeting associated with the first geographic region; and   receiving broaden recommendation confirmation input, wherein broadening the first geographic region is based on the confirmation input.   
     
     
         20 . The method of  claim 18 , wherein the demographic input comprises at least one selection from a plurality of channels corresponding to web sites with related demographics.

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