Targeting content to network-enabled television devices

Abstract

Methods and systems are disclosed herein for managing content, including advertising content, delivered to various network-connected devices, including screens, mobile devices, computers, televisions, radios, and the like, based on usage profiles associated with device-specific identifiers for mobile devices, short-distance wireless technologies for transmission of content and detection of proximity, and content targeting and management techniques.

1 . A method, comprising:
 collecting from a network-enabled device a MAC address of a personal mobile device, data representing user on-line activity related to an advertisement embedded in content presented via the network-enabled device while the personal mobile device is detected via a wireless communication to be in proximity to the network-enabled device, and an identifier of the network-enabled device, the MAC address of the personal mobile device being acquired by the network-enabled device via the wireless communication;   analyzing, with a server, the collected user on-line activity to select an advertisement to suit a profile, wherein the profile is determined based on user activity associated with the MAC address of the personal mobile device;   using the server to identify a stored profile based on the acquired MAC address;   associating the collected data representing the user on-line activity of the network-enabled device and the network-enabled device identifier with the stored profile that was identified by the acquired MAC address, thereby associating the mobile device and the network-enabled device with a user represented by data in the stored profile; and   in response to receiving an indication of the personal mobile device being in proximity to a network-enabled television device, the indication resulting from the network-enabled television device acquiring the MAC address of the personal mobile device via short distance wireless communication between the network-enabled television device and the personal mobile device when the personal mobile device is in short distance wireless communication proximity to the network-enabled television device, making the selected advertisement accessible to the server for presenting on the network enabled television device.