Media Marketing System and Method

Abstract

A system and process is provided for distributing branding and content messages to wireless mobile devices such as mobile handsets. The system has a mobile media portal process that enables a content owner and one or more sponsors to cooperate in negotiating, planning, and executing a branding or content campaign. For a campaign, a set of consumers has indicated a desire to receive particular content information on their mobile handset, and may have used a web interface or their phone to provide demographic information and content choices. A media center interface associates a particular marketing message from a sponsor with the content information, and distributes the marketing message and information to the user's handset. Since the marketing message has been selected and adapted to the demographics and preferences of the user, it is likely that the user will positively respond to receiving the marketing message.

1 - 24 . (canceled) 
     
     
         25 . A computer-implemented method for negotiating a marketing campaign, comprising:
 receiving, by the computer, an electronic media kit from a content provider, the media kit having information about content being offered by the content provider and specifying content provider rules for the content;   receiving, by the computer, an electronic product kit from a sponsor, the product kit having information about a product being offered by the sponsor and specifying sponsor rules for the product;   comparing, by the computer, the content provider rules of the electronic media kit with the sponsor rules of the electronic product kit;   notifying, by the computer, the content provider and the sponsor when one or more of the content provider rules match one or more of the sponsor rules; and   establishing, by the computer, a communication between the content provider and the sponsor to agree on the marketing campaign based on the content and the product.   
     
     
         26 . The method in accordance with  claim 25 , further comprising:
 generating, by the computer and on a cost-basis and cost-per-basis, an estimated content cost for the marketing campaign.   
     
     
         27 . The method in accordance with  claim 26 , further comprising:
 determining, by the computer, a financial deposit amount according to the estimated content cost.   
     
     
         28 . The method in accordance with  claim 27 , further comprising:
 directing, by the computer, the financial deposit amount to a secure deposit account.   
     
     
         29 . The method in accordance with  claim 25 , wherein the media kit defines a target audience for the content being offered by the content provider. 
     
     
         30 . The method in accordance with  claim 25 , wherein the product kit further defines a target audience for the product being offered by the sponsor. 
     
     
         31 . The method in accordance with  claim 28 , further comprising:
 generating, by the computer, a notification of an actual content cost for the marketing campaign; and   transferring at least part of the financial deposit to the content provider, the transfer being limited by the actual content cost.   
     
     
         32 . The method in accordance with  claim 26 , wherein the cost-basis is a cost per media impression, and the estimated content cost is calculated as the number of expected media impressions multiplied by the cost per media impression. 
     
     
         33 . The method in accordance with  claim 32 , wherein the media impression is a mobile device receiving a marketing message associated with the marketing campaign. 
     
     
         34 . The method in accordance with  claim 33 , further comprising:
 receiving notification of an actual number of media impressions;   calculating an actual content cost for the marketing campaign; and   transferring at least part of the financial deposit to the content provider, the transfer being limited by the actual content cost.   
     
     
         35 . A computer-implemented method for negotiating a marketing campaign, comprising:
 receiving, by the computer, an electronic media kit from a content provider, the media kit having information about content being offered by the content provider and specifying content provider rules for the content, the media kit further defining an audience for the content;   receiving, by the computer, an electronic product kit from a sponsor, the product kit having information about a product being offered by the sponsor and specifying sponsor rules for the product, the product kit further defining an audience for the product;   comparing, by the computer, the content provider rules of the electronic media kit with the sponsor rules of the electronic product kit;   notifying, by the computer, the content provider and the sponsor when one or more of the content provider rules match one or more of the sponsor rules; and   establishing, by the computer, a communication between the content provider and the sponsor to agree on the marketing campaign based on the content and the product.   
     
     
         36 . The method in accordance with  claim 35 , further comprising:
 generating, by the computer and on a cost-basis and cost-per-basis, an estimated content cost for the marketing campaign.   
     
     
         37 . The method in accordance with  claim 36 , further comprising:
 determining, by the computer, a financial deposit amount according to the estimated content cost.   
     
     
         38 . The method in accordance with  claim 37 , further comprising:
 directing, by the computer, the financial deposit amount to a secure deposit account.   
     
     
         39 . The method in accordance with  claim 38 , further comprising:
 generating, by the computer, a notification of an actual content cost for the marketing campaign; and   transferring at least part of the financial deposit to the content provider, the transfer being limited by the actual content cost.   
     
     
         40 . The method in accordance with  claim 36 , wherein the cost-basis is a cost per media impression, and the estimated content cost is calculated as the number of expected media impressions multiplied by the cost per media impression. 
     
     
         41 . The method in accordance with  claim 40 , wherein the media impression is a mobile device receiving a marketing message associated with the marketing campaign. 
     
     
         42 . A system comprising:
 a computer; and   a machine-readable medium storing instructions that, when executed by the computer, cause the computer to perform operations comprising:
 receive an electronic media kit from a content provider, the media kit having information about content being offered by the content provider and specifying content provider rules for the content; 
 receive an electronic product kit from a sponsor, the product kit having information about a product being offered by the sponsor and specifying sponsor rules for the product; 
 compare the content provider rules of the electronic media kit with the sponsor rules of the electronic product kit; 
 notify the content provider and the sponsor when one or more of the content provider rules match one or more of the sponsor rules; and 
 establish a communication between the content provider and the sponsor to agree on the marketing campaign based on the content and the product. 
   
     
     
         43 . The system in accordance with  claim 42 , wherein the instructions, when executed by the computer, cause the computer to further perform operations comprising:
 generate, on a cost-basis and cost-per-basis, an estimated content cost for the marketing campaign; and   determine a financial deposit amount according to the estimated content cost.   
     
     
         44 . The system in accordance with  claim 43 , wherein the instructions, when executed by the computer, cause the computer to further perform operations comprising:
 direct the financial deposit amount to a secure deposit account.