Systems, methods and apparatus to design an advertising campaign

Abstract

Methods and apparatus are disclosed to tailor an advertising campaign. A disclosed example method involves receiving, by a processor, an indication of user exposure to a first advertisement, selecting, by the processor, a survey prompt based on the indication of user exposure to the advertisement, and sending the survey prompt for presentation in a web-based challenge prompt.

1 . A method to design a survey, comprising:
 receiving, by a processor, an indication of user exposure to a first advertisement;   selecting, by the processor, a survey prompt based on the indication of user exposure to the first advertisement; and   sending the survey prompt for presentation in a web-based challenge prompt.   
     
     
         2 . A method as described in  claim 1 , further comprising receiving an indication of a web-based challenge prompt. 
     
     
         3 . A method as described in  claim 1 , wherein the indication of user exposure comprises receipt of at least one of an identifier of the first advertisement or an identifier of the user. 
     
     
         4 . A method as described in  claim 1 , wherein the indication of user exposure comprises at least one of a tag or a 1×1 pixel gif. 
     
     
         5 . A method as described in  claim 1 , wherein the indication of user exposure is received from a browser. 
     
     
         6 . A method as described in  claim 1 , wherein the indication of user exposure is received from a publisher. 
     
     
         7 . A method as described in  claim 1 , wherein the indication of the web-based challenge prompt comprises a completely automated public turing test to tell computers and humans apart (CAPTCHA). 
     
     
         8 . A method as described in  claim 7 , wherein the selected survey prompt is used as a challenge question for the CAPTCHA. 
     
     
         9 . A method as described in  claim 7 , wherein the CAPTCHA is prompted in at least one of a video-based web service, an audio-based web service or a text-based web service. 
     
     
         10 . A method as described in  claim 1 , further comprising receiving answers from the survey prompt from a first set of audience members and a second set of audience members to identify whether the first advertisement is more effective for the first set of audience members or the second set of audience members. 
     
     
         11 . A method as described in  claim 10 , further comprising receiving answers from the survey prompt from the first set of audience members and the second set of audience members to identify whether a second advertisement is more effective for the first set of audience members or the second set of audience members. 
     
     
         12 . A method as described in  claim 1 , wherein the web-based challenge prompt comprises a status update change request of a social network portal. 
     
     
         13 . A method as described in  claim 12 , further comprising allowing the status update change request after a response is received from the survey prompt. 
     
     
         14 . A method as described in  claim 1 , further comprising selecting the first advertisement for presentation to the user based on a user type. 
     
     
         15 . A method as described in  claim 14 , wherein the user type comprises at least one of a demographic characteristic or a behavioral characteristic. 
     
     
         16 . An apparatus to design a survey, comprising:
 a publisher interface to receive an indication of user exposure to an advertisement and to receive an indication of a web-based challenge prompt;   a survey question manager to select a survey prompt based on the indication of user exposure to the advertisement; and   a user session interface to send the survey prompt for presentation in the web-based challenge prompt.   
     
     
         17 . An apparatus as described in  claim 16 , wherein the publisher interface receives a 1×1 pixel gif as the indication of user exposure. 
     
     
         18 . An apparatus as described in  claim 16 , wherein the publisher interface receives the indication of user exposure from a browser. 
     
     
         19 . An apparatus as described in  claim 16 , wherein the web-based challenge prompt comprises a completely automated public turing test to tell computers and humans apart (CAPTCHA). 
     
     
         20 . An apparatus as described in  claim 19 , wherein the user session interface sends the survey prompt to the CAPTCHA for presentation in a browser. 
     
     
         21 . A tangible machine accessible medium having instructions stored thereon that, when executed, cause a machine to:
 receive an indication of user exposure to an advertisement;   select a survey prompt based on the indication of user exposure to the advertisement; and   send the survey prompt for presentation in a web-based challenge prompt.   
     
     
         22 . A tangible machine accessible medium as described in  claim 21  having instructions stored thereon that, when executed, cause a machine to receive an indication of a web-based challenge prompt. 
     
     
         23 . A tangible machine accessible medium as described in  claim 21  having instructions stored thereon that, when executed, cause a machine to receive the indication of user exposure via at least one of a tag or a 1×1 pixel gif. 
     
     
         24 . A tangible machine accessible medium as described in  claim 21  having instructions stored thereon that, when executed, cause a machine to receive the indication of user exposure from at least one of a browser or a publisher. 
     
     
         25 . A tangible machine accessible medium as described in  claim 21  having instructions stored thereon that, when executed, cause a machine to respond to a completely automated public turing test to tell computers and humans apart (CAPTCHA). 
     
     
         26 . A tangible machine accessible medium as described in  claim 25  having instructions stored thereon that, when executed, cause a machine to select the survey prompt as a challenge question for the CAPTCHA. 
     
     
         27 . A tangible machine accessible medium as described in  claim 25  having instructions stored thereon that, when executed, cause a machine to receive answers from the survey prompt from a first set of audience members and a second set of audience members to identify whether the advertisement is more effective for the first set of audience members or the second set of audience members.