Primary packaging and display therefor

Abstract

Primary packages configured for display and sale without secondary packaging are stacked horizontally in a product display tray. The individual primary packages may shaped to facilitate grasping by having a first surface contoured for grasping in the user's palm, and a second surface opposite the first surface with molded branding information for engagement by a portion of the user's fingers. Molded branding information may be positioned on a surface of the primary package that faces upwardly when the primary packages are positioned in the product display tray.

1 . A primary package configured to contain and to display a product for consumer purchase, said primary package comprising:
 at least one concavely curved surface; and   at least one convexly curved surface positioned substantially opposite said concavely curved surface;   wherein:   branding information is molded into at least a portion of said convexly curved surface; and   said primary package is sized for grasping said concavely curved surface with one of (1) the palm, thumb, thumb base, or portion thereof, and (2) the fingers, fingertips, or portion thereof, and for engagement of the other of (1) the palm, thumb, thumb base, or portion thereof, and (2) the fingers, fingertips, or portion thereof with said molded branding information.   
     
     
         2 . A primary package as in  claim 1 , wherein said molded branding information is formed by at least one of debossing, engraving, impressing, or embossing. 
     
     
         3 . A primary package as in  claim 1 , wherein:
 a recess is formed in one of said concavely curved surface and said convexly curved surface;   a raised section is formed on the other of said concavely curved surface and said convexly curved surface; and   said recess and said raised section are configured for engagement of a recess of one said primary package with a raised section of another said primary package.   
     
     
         4 . A primary package as in  claim 3 , wherein branding information is molded in said raised section. 
     
     
         5 . A primary package as in  claim 4 , wherein said raised section is formed on said convexly curved surface. 
     
     
         6 . A primary package as in  claim 3 , wherein:
 the product packaged within said primary package comprises a plurality of articles of the same shape; and   said raised section is shaped to correspond substantially to said article shape.