US2012095815A1PendingUtilityA1

Method of embedding advertisements in communication

58
Individually held — no corporate assignee on recordPriority: Mar 16, 1999Filed: Oct 17, 2011Published: Apr 19, 2012
Est. expiryMar 16, 2019(expired)· nominal 20-yr term from priority
Inventors:Lawrence F. Glaser
G06Q 30/0241G06Q 30/02H04M 3/4878G06Q 10/107
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PatentIndex Score
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Claims

Abstract

A system and method for advertising wherein a communication from a sending party to a receiving party includes one or more advertisements. The communication maybe an email sent from a sending party to a receiving party, wherein the email includes an advertisement for a product or service used by the sending party. Such advertisement could include a “testimonial” from the sending party, who's credibility is established with the receiving party. The advertisement is included in the email message of the sending party as a result of an election made by the sending party during installation of the software program. The advertisements can be structured in a multi-level marketing type organization. including trusted and credible reporting systems to account for each participant's advertising efforts.

Claims

exact text as granted — not AI-modified
1 . A method of automatically transmitting an advertisement from a user of a data processing system to a receiving party, comprising the steps of:
 installing hardware on the data processing system, said data processing system being configured to include an advertisement associated with the installed hardware in communications transmitted from the data processing system using a communications application associated with the user;   initiating a communication via said communications application, said communication addressed to the receiving party;   automatically embedding an advertisement in said communication, said embedding being done with the data processing system; and   transmitting, to the receiving party, the communication with the advertisement automatically embedded therein.   
     
     
         2 . The method of  claim 1 , wherein the advertisement is automatically sent for a pre-selected time period. 
     
     
         3 . The method of  claim 1 , wherein the advertisement is automatically sent up to a pre-selected number of times. 
     
     
         4 . The method of claim, wherein the advertisement is electronically obtained from a third party data processing system. 
     
     
         5 . The method of  claim 1 , wherein the advertisement is at least one of visual and aural. 
     
     
         6 . The method of  claim 1 , wherein the advertisement is incorporated in setup software for the hardware. 
     
     
         7 . The method of  claim 1 , further comprising offering to the receiving party of the communication and the advertisement, an option of being an advertiser. 
     
     
         8 . The method of  claim 6 , wherein the advertisement is electronically obtained from a third party data processing system. 
     
     
         9 . The method of  claim 1 , wherein the advertisement is displayed automatically to the receiving party during a period of at least one of before, during and after the communication. 
     
     
         10 . The method of  claim 1 , wherein the data processing system is at least one of a computer and telephone. 
     
     
         11 . The method of  claim 1 , wherein the advertisement is automatically embedded in the communication by a third party. 
     
     
         12 . The method of claim I, wherein the advertisement is automatically determined at least in part by a demographic of the receiving party. 
     
     
         13 . The method of  claim 1 , wherein automatically embedding the advertisement with the communication further comprises automatically embedding a personal testimonial by the user. 
     
     
         14 . The method of  claim 1 , wherein the advertisement is under the local control of the user. 
     
     
         15 . A method of  claim 1 , wherein said advertisement includes a hyperlink. 
     
     
         16 . A method of transmitting an advertisement from a user of a data processing system to a receiving party, comprising the steps of:
 installing a product on a data processing system associated with the user, said data processing system being configured to include an advertisement in communications transmitted from the data processing system using a communications application associated with the user;   receiving a request from the user, via said communications application, to initiate a communication from said data processing system;   automatically embedding, by said data processing system, an advertisement with said initiated communication; and   transmitting, to the receiving party, said communication with said advertisement automatically embedded therein.   
     
     
         17 . The method of  claim 16 , wherein the product is one of software or hardware. 
     
     
         18 . The method of  claim 16 , wherein the communication is at least one of e-mail, facsimile, voice-over-IP, voice-over-Internet, voice mail, video mail, video teleconferencing, and an animated presentation. 
     
     
         19 . The method of  claim 16 , wherein the embedded advertisement is electronically obtained from a third party data processing system. 
     
     
         20 . The method of  claim 16 , wherein the embedded advertisement is incorporated in setup software for one of software or hardware. 
     
     
         21 . The method of  claim 16 , further comprising offering to a receiver of the transmitted communication and advertisement an option of being an advertiser. 
     
     
         22 . The method of  claim 16 , wherein the data processing system is at least one of a computer and telephone. 
     
     
         23 . The method of  claim 16 , wherein the advertisement is automatically determined at least in part by a demographic of the receiving party. 
     
     
         24 . A method of transmitting an advertisement from a user of a data processing system to a receiving party, comprising the steps of:
 subscribing to a service to be used by the user operating the data processing system, said data processing system being configured to include an advertisement in communications transmitted from the data processing system using a communications application associated with the user;   receiving a request from the user, via said communications application, to initiate a communication from said data processing system;   automatically embedding an advertisement with said initiated communication; and   transmitting, to the receiving party, said communication with said advertisement automatically embedded therein.   
     
     
         25 . The method of  claim 24 , wherein the communication is at least one of e-mail, facsimile, voice-over-IP, voice-over-Internet, voice mail, video mail, video teleconferencing, and an animated presentation. 
     
     
         26 . The method of  claim 24 , wherein the embedded advertisement is electronically obtained from a third party data processing system. 
     
     
         27 . The method of  claim 24 , wherein the embedded advertisement is incorporated in setup software for one of software or hardware. 
     
     
         28 . The method of  claim 24 , further comprising offering to a receiver of the transmitted communication and advertisement an option of being an advertiser. 
     
     
         29 . The method of  claim 24 , wherein the data processing system is at least one of a computer and telephone. 
     
     
         30 . The method of  claim 24 , wherein the advertisement is automatically determined at least in part by a demographic of the receiving party.

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