Apparatuses, Methods and Systems for Information Querying and Serving in a Virtual World Based on Profiles

Abstract

Methods, and systems for ambiguous code triggered information querying and serving on mobile devices. Information and advertisement providers use a code triggered information server to serve context, demographic, and behavior targeted information to users via mobile devices. Users, trigger the provision of information by scanning or observing codes or information. Disambiguation processes clarify the code scans and their identity. The disambiguated scans, geographic, temporal, and user-specific information, are obtained by the server that processes, and records the messages. These messages and a user profile—which may include updated user-specific behavior information, situational and ambient information, accumulated history of scanned code messages, and integration with outside database information—the server selects information to serve to the users' mobile devices from an information base. The code triggered information server serves information that is demographic, interest, location, and time specific by which providers can track user behavior and provide anticipatory information.

1 . A processor-implemented method for serving information to users within a virtual world based on accumulated user information, comprising:
 accumulating user activity interest information;   accumulating user situational information;   associating the user activity interest information and user situational information with a user profile;   updating the user profile with the associated information in a database;   analyzing accumulated information associated with the user profile;   querying an information database based on the analysis of the user profile;   selecting information based on the user profile to include in a message; and   serving the message in a virtual world.   
     
     
         2 . The method of  claim 1 , wherein the information included in the message sent to the user is selected based on a ranking. 
     
     
         3 . The method of  claim 1 , further comprising receiving a relevance rating of the message sent to the user. 
     
     
         4 . The method of  claim 1 , further comprising updating an Ad profile based on the user activity interest information and user situational information. 
     
     
         5 . The method of  claim 1 , wherein the information included in the message sent to the user is selected based on ambient conditions within the virtual world. 
     
     
         6 . The method of  claim 1 , further, comprising:
 determining information to include in a message based on the querying of the information database.   
     
     
         7 . The method of  claim 1 , wherein the user situational information includes geographic location. 
     
     
         8 . The method of  claim 7 , wherein the user situational information includes geographic location at a given time. 
     
     
         9 . The method of  claim 1 , wherein the user situational information includes location within a virtual world. 
     
     
         10 . The method of  claim 9 , wherein the user situational information includes location within a virtual world at a given time. 
     
     
         11 . The method of  claim 1 , wherein the user activity interest information is comprised of a code scanned by a mobile device. 
     
     
         12 . The method of  claim 1 , wherein the user activity interest information is comprised of an internet link chosen by the user. 
     
     
         13 . The method of  claim 1 , wherein the user activity interest information is comprised of a user decision within a virtual world. 
     
     
         14 . The method of  claim 1 , wherein the message sent to the user is sent to a mobile device. 
     
     
         15 . A processor-implemented method for serving information in a virtual world based on accumulated user information, comprising:
 receiving messages from a user comprised of user identification, a user decision within a virtual world, time of the decision, and user location within the virtual world at the time of the decision;   associating the user identification with a user profile in a database;   updating the user profile with the received messages;   analyzing the accumulated messages in the user profile;   determining proper information to serve to the user based on the received message and the user profile;   selecting the information to serve to the user from a database;   incorporating the selected information into a reply message; and   serving the reply message within the virtual world.   
     
     
         16 . An apparatus for serving information to users within a virtual world based on accumulated user information, comprising:
 a memory;   a processor disposed in communication with said memory, and configured to issue a plurality of instructions stored in the memory, wherein the instructions are issuable to:
 accumulate user activity interest information; 
 accumulate user situational information; 
 associate the user activity interest information and user situational information with a user profile; 
 update the user profile with the associated information in a database; 
 analyze accumulated information associated with the user profile; 
 query an information database based on the analysis of the user profile; 
 select information based on the user profile to include in a message; and 
 serve the message in a virtual world. 
   
     
     
         17 . A system for serving information to users within a virtual world based on accumulated user information, comprising:
 means to accumulate user activity interest information;   means to accumulate user situational information;   means to associate the user activity interest information and user situational information with a user profile;   means to update the user profile with the associated information in a database;   means to analyze accumulated information associated with the user profile;   means to query an information database based on the analysis of the user profile;   means to select information based on the user profile to include in a message; and   means to serve the message in a virtual world.   
     
     
         18 . A processor-accessible medium for serving information to users within a virtual world based on accumulated user information, comprising:
 processor readable instructions stored in the processor-accessible medium, wherein the processor readable instructions are issuable by the processor to:
 accumulate user activity interest information; 
 accumulate user situational information; 
 associate the user activity interest information and user situational information with a user profile; 
 update the user profile with the associated information in a database; 
 analyze accumulated information associated with the user profile; 
 query an information database based on the analysis of the user profile; 
 select information based on the user profile to include in a message; and 
 serve the message in a virtual world.