System and method for managing advertising campaigns

Abstract

A system for telematic management of advertising campaigns comprises a central server connected to a database that contains identification data of advertising sites associated with a plurality of operators, the identification data comprising operating parameters associated with each one of the sites; a plurality of user stations, suitable to interact with the central server via a telematic network and comprising a data entry interface for defining an advertising campaign; a processing engine, located at the central server, which is configured to associate automatically with the advertising campaign, on the basis of the definition data of the advertising campaign and of the identification data, one or more of the advertising sites.

1 - 19 . (canceled) 
     
     
         20 . A system for telematic management of advertising campaigns, comprising:
 a central server connected to a database that contains identification data of advertising sites associated with a plurality of operators, said identification data comprising operating parameters associated with each one of said sites;   a plurality of user stations, suitable to interact with said central server via a telematic network and comprising a data entry interface for defining an advertising campaign;   a processing engine, located at said central server, which is configured to associate automatically with said advertising campaign, on the basis of said definition data of said advertising campaign and of said identification data, one or more of said advertising sites.   
     
     
         21 . The system for telematic management of advertising campaigns according to  claim 20 , further comprising an engine for the acquisition of said identification data of advertising sites, said conversion engine comprising a plurality of translation schemes for the translation into a common code of identification data coded on proprietary schemes of said operators. 
     
     
         22 . The system for telematic management of advertising campaigns according to  claim 20 , wherein said identification data of said sites comprise geographical position data and type and size data. 
     
     
         23 . The system for telematic management of advertising campaigns according to  claim 22 , wherein said operating parameters comprise public parameters, which can be set by said client stations, private parameters, which can be set by said operators, and confidential parameters, which can be set by the operator of said central server. 
     
     
         24 . The system for telematic management of advertising campaigns according to  claim 23 , wherein said public parameters comprise one or more among site dimensions, site unit price, site GRP, site coverage, discount. 
     
     
         25 . The system for telematic management of advertising campaigns according to  claim 24 , wherein said private parameters comprise one or more between the annual unsold percentage and the period unsold percentage. 
     
     
         26 . The system for telematic management of advertising campaigns according to  claim 25 , wherein said confidential parameters comprise one or more between residual annual agent value and period residual agent value. 
     
     
         27 . The system for telematic management of advertising campaigns according to  claim 23 , wherein said data for defining an advertising campaign comprise geographical location data, duration data and cost data of the campaign. 
     
     
         28 . The system for telematic management of advertising campaigns according to  claim 27 , wherein said processing engine comprises a rating module that is programmed to chart said advertising sites on the basis of said identification data and a selection module that is programmed to select a plurality of said sites on the basis of said definition data of an advertising campaign and of said chart. 
     
     
         29 . A processing engine of the system for telematic management of advertising campaigns according to  claim 20 . 
     
     
         30 . A method for telematic management of advertising campaigns, comprising the steps that consist in:
 gathering in a database, located at a central server and connected to a telematic network, identification data of advertising sites associated with a plurality of operators, said identification data comprising operating parameters associated with each one of said sites;   receiving, from a plurality of user stations suitable to interact with said central server via said telematic network, data for defining an advertising campaign;   on the basis of said definition data of said advertising campaign and of said identification data, associating one or more of said advertising sites with said advertising campaign.   
     
     
         31 . The method for telematic management of advertising campaigns according to  claim 30 , wherein said identification data of advertising sites are acquired by converting identification data coded on proprietary schemes of said operators into a common coding. 
     
     
         32 . The method for telematic management of advertising campaigns according to  claim 30 , including, among said identification data of said sites, geographical location data and type and size data. 
     
     
         33 . The method for telematic management of advertising campaigns according to  claim 32 , wherein said operating parameters are divided into public parameters, which can be set by said client stations, private parameters, which can be set by said operators, and confidential parameters, which can be set by an operator of said central server. 
     
     
         34 . The method for telematic management of advertising campaigns according to  claim 33 , further including, in said public parameters, one or more among site dimensions, site unit price, site GRP, site coverage, and discount. 
     
     
         35 . The method for telematic management of advertising campaigns according to  claim 34 , wherein said private parameters comprise one or more between annual unsold percentage and period unsold percentage. 
     
     
         36 . The method for telematic management of advertising campaigns according to  claim 35 , further including, in said confidential parameters, one or more among the annual residual agent value and the period residual agent value. 
     
     
         37 . The method for telematic management of advertising campaigns according to  claim 36 , further including, in said definition data of an advertising campaign, geographical location data, duration data and campaign cost data. 
     
     
         38 . The method for telematic management of advertising campaigns according to  claim 37 , further comprising the steps that consist in:
 rating said advertising sites on the basis of said identification data;   selecting a plurality of said sites on the basis of said definition data of an advertising campaign and of said rating.