Method of Managing Prospective Business

Abstract

The present invention reveals the next generation in customer acquisition procedures. LeadMaker™ (“LM” is a relationship-based system for handling business customers and prospective customers during the period between initial response and follow up by sales. LM is designed to fill the gap between Marketing acquiring responses and Sales establishing primary contact responsibility.

1 . A method of managing a multiplicity of customers and potential customers indissolubly combining:
 data profiling and enhancement;   a multiplicity of proactive purchase process focused communications;   a multiplicity of purchase process focused responder experiences coordination and follow-up with a multiplicity of sales responsibility individuals.   
     
     
         2 . The method of managing said multiplicity of customers and potential customers of  claim 1  wherein coordination and follow-up with a multiplicity of sales responsibility individuals further comprises the indissoluble combination of:
 identifying a multiplicity of appropriate sales responsibility individuals to receive a multiplicity of notifications of a multiplicity of qualifying behaviors and forwarding of a multiplicity of qualifying customers and potential customers; 
 notifying said multiplicity of sales responsibility individuals of said multiplicity of qualifying response behaviors of said multiplicity of customers and potential customers; 
 identifying said multiplicity of qualifying customers and qualifying potential customers for directing to said multiplicity of sales responsibility individuals; 
 directing said multiplicity of qualifying customers and qualifying potential customers to said multiplicity of appropriate sales responsibility individuals; 
 contacting said multiplicity of sales responsibility individuals after receipt of said multiplicity of qualifying customers and qualifying potential customers to track a multiplicity of individual sales outcomes; 
 recording said multiplicity of individual sales outcomes of said multiplicity of qualifying customers and qualifying potential customers; 
 reporting said multiplicity of customer and potential customer qualifications, said multiplicity of sales statuses, and said multiplicity of sales outcomes of said multiplicity of qualifying customers and qualifying potential customers. 
 
     
     
         3 . The method of managing said multiplicity of customers and potential customers of  claim 2  wherein said multiplicity of individual sales outcomes further comprise a multiplicity of differing status updates. 
     
     
         4 . The method of managing said multiplicity of customers and potential customers of  claim 3  wherein said multiplicity of differing status updates are selected from the group consisting of contact status, sales status and transaction amounts.