Multi-dimensional player loyalty rewards system and method

Abstract

Certain embodiments provide a multi-dimensional player loyalty rewards system and method. Certain embodiments of the method include dynamically defining rewards based on at least one of player activity and historical data, and assigning values to the rewards based on at least one criterion, wherein the values change as the at least one criterion changes. The method may further include accumulating player earnings in a base unit of measure. Player earnings may be accumulated in a base unit of measure using multiple rates of earning, for example. One or more rewards may be redeemed using the values assigned to the rewards and the accumulated player earnings, for example. The at least one criterion may include at least one earning rate, for example. The at least one criterion may include at least one criterion tailored to a player, a player characteristic, a location, a game, and/or a game characteristic, for example.

1 . A method for rewarding a multi-dimensional player in a gaming establishment having a plurality of gaming machines, via a controller, said method comprising:
 defining at a controller player earnings using a base unit of measure;   monitoring via said controller activities of said player at said gaming establishment;   associating via said controller each of said activities with a rate;   accumulating via said controller player earnings for each of said earning rate based on each of said monitored activities;   creating via said controller a plurality of reward categories;   dynamically associating via said controller a reward to each of said plurality of reward categories; and   in response to receiving a player request to redeem said accumulated player earnings for a reward, mapping via said controller player earnings accumulated for each earning rate to one of the plurality of reward categories such that a player may receive a reward using accumulated earnings mapped to an associated category.   
     
     
         2 . The method of  claim 1 , wherein the base unit of measure comprises points. 
     
     
         3 . The method of  claim 1 , wherein the one or more reward categories include one or more redemption types for mapping player earnings to rewards. 
     
     
         4 . The method of  claim 1 , further comprising allowing multiple and simultaneous rates of earning for accumulation of player earnings. 
     
     
         5 . The method of  claim 1 , wherein the one or more criterion comprises one or more combinations of player, game and location attributes. 
     
     
         6 . The method of  claim 1 , wherein said step of mapping comprises dynamically mapping player earnings to one or more rewards.