System and method for presenting targeted content

Abstract

A method and system for presenting targeted content to users over the internet is provided. The method includes enabling a user to sign into a website. An identifier is generated for the user, if the user is signing into the website for the first time. Information corresponding to the user is mined and the information is linked to the user. Further, verification is made to determine whether the generated identifier matches with existing identifiers. If the generated identifier matches with an existing identifier, then existing information corresponding to the matched identifier is linked to the user. Targeted content is presented to the user by processing at least the information linked to the user.

1 . A method for presenting targeted content to users over the internet, the method comprising the steps of:
 enabling a user to sign into a website;   generating an identifier for the user, if the user is signing into the website for the first time;   mining information corresponding to the user;   linking mined information to the user;   verifying whether the generated identifier matches with existing identifiers;   linking existing information corresponding to the matched identifier to the user, if the generated identifier matches with an existing identifier; and   presenting targeted content to the user by processing at least the information linked to the user.   
     
     
         2 . The method according to  claim 1 , wherein the step of enabling the user to sign into the website comprises, enabling the user to sign into the website by creating an account in the website or by authenticating himself using an online social networking platform. 
     
     
         3 . The method according to  claim 2 , further comprising, generating identifier for each of friends of the user present in the online social networking platform. 
     
     
         4 . The method according to  claim 2 , further comprising, mining information corresponding to each of friends of users present in the online social networking platform. 
     
     
         5 . The method according to  claim 1 , wherein, generating the identifier for the user comprises, using one or more of, name, sex, location, email address and age. 
     
     
         6 . The method according to  claim 1 , wherein the matched identifier is created using information corresponding to the user, gathered from an online social networking platform. 
     
     
         7 . The method according to  claim 1 , wherein the step of presenting targeted content to the user comprises, presenting at least one of goods, services, advertisements and customized layout of the website. 
     
     
         8 . A method for presenting, to a user, recommendation of gifts for the user's one or more friends over the internet, the method comprising the steps of:
 authenticating the user through an online social networking platform;   receiving selection from the user, wherein the selection comprises at least one friends of the user, present in the online social networking platform;   mining information corresponding to the friend from the online social networking platform;   processing at least the mined information;   recommending gifts for the friend based on processing of at least the mined information.   
     
     
         9 . The method according to  claim 8 , further comprising, generating an identifier for the friend. 
     
     
         10 . The method according to  claim 9 , further comprising the steps of:
 comparing the generated identifier with existing identifiers; and   recommending gifts for the friend, if generated identifier matches with an existing identifier, at least based on the information corresponding to the matched identifier.   
     
     
         11 . The method according to  claim 10 , wherein the matched identifier is generated using information corresponding to the friend, wherein the information corresponding to the friend is extracted from the online social networking platform used by the user for authentication. 
     
     
         12 . The method according to  claim 10 , wherein the matched identifier is generated using information corresponding to the friend, wherein the information corresponding to the friend is extracted from an online social networking platform that is different from the online social networking platform used by the user for authentication. 
     
     
         13 . The method according to  claim 10 , wherein the matched identifier is generated using information provided by the friend in an ecommerce website. 
     
     
         14 . A system for presenting targeted content to users over the interne, the system comprising:
 an authentication module configured to enable a user to sign into a website;   a data aggregation module configured to mine information corresponding to the user;   an identifier generation module configured to generate an identifier for the user, if the user is signing into the website for the first time, and verify whether the generated identifier matches with existing identifiers;   a database configured to store mined information corresponding to the user, and link existing information corresponding to the matched identifier to the user, if the generated identifier matches with an existing identifier; and   a targeted content selection module configured to present targeted content to the user by processing at least the information linked to the user.   
     
     
         15 . The system according to  claim 14 , wherein the authentication module is configured to enable the user to sign into the website by creating an account in the website or by authenticating himself using an online social networking platform. 
     
     
         16 . The system according to  claim 15 , wherein the identifier generation module is further configured to generate identifier for each of friends of the user present in the online social networking platform. 
     
     
         17 . The system according to  claim 15 , wherein the data aggregation module is further configured to mine information corresponding to each of friends of users present in the online social networking platform. 
     
     
         18 . The system according to  claim 15 , wherein the targeted content selection module is further configured to recommend gifts for at least one user's friend present in the online social networking platform, if generated identifier for the friend matches with an existing identifier, at least based on the information corresponding to the matched identifier. 
     
     
         19 . The system according to  claim 18 , wherein the existing identifier, which matches the identifier generated for the friend, is generated using information corresponding to the friend, wherein the information corresponding to the friend is extracted from the online social networking platform used by the user for authentication. 
     
     
         20 . The system according to  claim 18 , wherein the existing identifier, which matches the identifier generated for the friend, is generated using information corresponding to the friend, wherein the information corresponding to the friend is extracted from an online social networking platform that is different from the online social networking platform used by the user for authentication, or by using information provided by the friend in an ecommerce website.