US2011320300A1PendingUtilityA1

Methods, Systems, and Computer Program Products For Managing Organized Binary Advertising Asset Markets

53
Individually held — no corporate assignee on recordPriority: Jun 23, 2010Filed: Jun 16, 2011Published: Dec 29, 2011
Est. expiryJun 23, 2030(~3.9 yrs left)· nominal 20-yr term from priority
Inventors:Todd J. BromsAmihai Ulman
G06Q 30/02G06Q 30/0601G06Q 30/0605G06Q 30/08
53
PatentIndex Score
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Claims

Abstract

Binary advertising markets are developed where personalized media such as digital and even analog advertising is delivered to and accessed by audience members enabling advertisers to buy advertising for broadcast to televisions, smartphones and other types of digital devices. The market is designed to provide participants a new way to have their orders entered, matched, executed, and settled, to manage and monitor risk characteristics of their content placement or advertising placement transactions, and any rights and positions that result from those transactions. Standardized units of exchange represented by profile access rights and display space access rights appropriately designed for their respective markets are used in both primary direct and secondary alternative markets. Processes are also implemented where an audience member receives economic benefit in exchange for confirming view of or rating an advertisement, or viewing advertisements while logged in.

Claims

exact text as granted — not AI-modified
1 . A method comprising:
 receiving, by a computing device, an order to buy or sell at least one of a profile access right contract or a display space access right contract, wherein said profile access right contract and said display space access right contract are managed as separate assets; and   fulfilling the order.   
     
     
         2 . The method of  claim 1 , wherein fulfilling the order comprises:
 matching the order; and   executing the order.   
     
     
         3 . The method of  claim 1 , wherein the order comprises a trading symbol representing the at least one of a profile access right contract or the display space access right contract. 
     
     
         4 . The method of  claim 1 , wherein the profile access right contract and the display space access right contract are priced independently. 
     
     
         5 . The method of  claim 4 , further comprising:
 receiving confirmation of a triggering action performed by an audience member viewing content in a display space corresponding to the display space access right contract.   
     
     
         6 . The method of  claim 1 , further comprising settling the order. 
     
     
         7 . The method of  claim 6 , wherein settling the order comprises transferring funds to a seller of the at least one of the profile access right contract or the display space access right contract contingent on a triggering action or completed view. 
     
     
         8 . The method of  claim 6 , wherein settling the order comprises settling all of or only a portion of the profile access right contract or the display space access right contract. 
     
     
         9 . The method of  claim 8 , wherein an unsettled portion of the profile access right contract or the display space access right contract is permitted to be resold. 
     
     
         10 . The method of  claim 7 , wherein transferring the funds to the seller comprises debiting an account of a buyer. 
     
     
         11 . The method of  claim 6 , wherein settling the order comprises settling the order for matched sets of the profile access right contract and the display space access right contract. 
     
     
         12 . The method of  claim 1 , further comprising transferring funds to an audience member based on a triggering action or completed view. 
     
     
         13 . The method of  claim 1 , further comprising:
 matching a bid to buy the profile access right contract and the display space access right contract with an offer to sell the profile access right contract by a first audience producer and an offer to sell the display space access right contract by the first or a second audience producer.   
     
     
         14 . The method of  claim 1 , further comprising:
 receiving a request for information about the profile access right contract or the display space access right contract; and   providing an order book listing bid/ask information for the at least one of the profile access right contract and the display space access right contract.   
     
     
         15 . A method comprising:
 placing, by a computing device, an order to buy or sell at least one of a profile access right contract or a display space access right contract, wherein said profile access right contract and said display space access right contract are managed as separate assets; and   receiving a notification that the order has been fulfilled.   
     
     
         16 . The method of  claim 15 , wherein receiving the notification that the order has been fulfilled comprises:
 receiving a notification that the order has been matched and executed.   
     
     
         17 . The method of  claim 15 , wherein the order comprises a trading symbol representing the at least one of a profile access right contract or the display space access right contract. 
     
     
         18 . The method of  claim 15 , wherein the profile access right contract and the display space access right contract are priced independently. 
     
     
         19 . The method of  claim 18 , further comprising:
 receiving notification of a triggering action performed by an audience member viewing content in a display space corresponding to the display space access right contract.   
     
     
         20 . The method of  claim 15 , further comprising receiving a notification that the order has been settled. 
     
     
         21 . The method of  claim 20 , further comprising:
 transferring funds to a seller, or receiving funds from a buyer, of the at least one of the profile access right contract or the display space access right contract contingent on a triggering action or completed view.   
     
     
         22 . The method of  claim 20 , further comprising:
 settling all of or only a portion of the profile access right contract or the display space access right contract.   
     
     
         23 . The method of  claim 22 , wherein an unsettled portion of the profile access right contract or the display space access right contract is permitted to be resold. 
     
     
         24 . The method of  claim 21 , wherein transferring the funds to the seller, or receiving funds from the buyer, comprises:
 debiting an account of the buyer; and   crediting an account of the seller.   
     
     
         25 . The method of  claim 15 , further comprising:
 sending a request for information about the profile access right contract or the display space access right contract; and   receiving, responsive to the request for information, an order book listing bid/ask information for the at least one of the profile access right contract and the display space access right contract.   
     
     
         26 . A computer-readable storage device having instructions stored thereon that, when executed by one or more computing devices, causes the one or more computing devices to perform operations comprising:
 receiving an order to buy or sell at least one of a profile access right contract or a display space access right contract, wherein said profile access right contract and said display space access right contract are managed as separate assets; and   fulfilling the order.   
     
     
         27 . The computer-readable storage device of  claim 26 , wherein fulfilling the order comprises:
 matching the order; and   executing the order.   
     
     
         28 . The computer-readable storage device of  claim 26 , wherein the order comprises a trading symbol representing the at least one of a profile access right contract or the display space access right contract. 
     
     
         29 . The computer-readable storage device of  claim 26 , wherein the profile access right contract and the display space access right contract are priced independently. 
     
     
         30 . The computer-readable storage device of  claim 29 , the operations further comprising:
 receiving confirmation of a triggering action performed by an audience member viewing content in a display space corresponding to the display space access right contract.   
     
     
         31 . The computer-readable storage device of  claim 26 , the operations further comprising settling the order. 
     
     
         32 . The computer-readable storage device of  claim 31 , wherein settling the order comprises transferring funds to a seller of the at least one of the profile access right contract or the display space access right contract contingent on a triggering action or completed view. 
     
     
         33 . The computer-readable storage device of  claim 31 , wherein settling the order comprises settling all of or only a portion of the profile access right contract or the display space access right contract. 
     
     
         34 . The computer-readable storage device of  claim 33 , wherein an unsettled portion of the profile access right contract or the display space access right contract is permitted to be resold. 
     
     
         35 . The computer-readable storage device of  claim 32 , wherein transferring the funds to the seller comprises debiting an account of a buyer. 
     
     
         36 . The computer-readable storage device of  claim 31 , wherein settling the order comprises settling the order for matched sets of the profile access right contract and the display space access right contract. 
     
     
         37 . The computer-readable storage device of  claim 26 , the operations further comprising transferring funds to an audience member based on a triggering action or completed view. 
     
     
         38 . The computer-readable storage device of  claim 26 , the operations further comprising:
 matching a bid to buy the profile access right contract and the display space access right contract with an offer to sell the profile access right contract by a first audience producer and an offer to sell the display space access right contract by the first or a second audience producer.   
     
     
         39 . The computer-readable storage device of  claim 26 , the operations further comprising:
 receiving a request for information about the profile access right contract or the display space access right contract; and   providing an order book listing bid/ask information for the at least one of the profile access right contract and the display space access right contract.   
     
     
         40 . A computer-readable storage device having instructions stored thereon that, when executed by one or more computing devices, causes the one or more computing devices to perform operations comprising:
 placing an order to buy or sell at least one of a profile access right contract or a display space access right contract, wherein said profile access right contract and said display space access right contract are managed as separate assets; and   receiving a notification that the order has been fulfilled.   
     
     
         41 . The computer-readable storage device of  claim 40 , wherein receiving the notification that the order has been fulfilled comprises:
 receiving a notification that the order has been matched and executed.   
     
     
         42 . The computer-readable storage device of  claim 40 , wherein the order comprises a trading symbol representing the at least one of a profile access right contract or the display space access right contract. 
     
     
         43 . The computer-readable storage device of  claim 40 , wherein the profile access right contract and the display space access right contract are priced independently. 
     
     
         44 . The computer-readable storage device of  claim 43 , the operations further comprising:
 receiving notification of a triggering action performed by an audience member viewing content in a display space corresponding to the display space access right contract.   
     
     
         45 . The computer-readable storage device of  claim 40 , the operations further comprising receiving a notification that the order has been settled. 
     
     
         46 . The computer-readable storage device of  claim 45 , the operations further comprising:
 transferring funds to a seller, or receiving funds from a buyer, of the at least one of the profile access right contract or the display space access right contract contingent on a triggering action or completed view.   
     
     
         47 . The computer-readable storage device of  claim 45 , the operations further comprising:
 settling all of or only a portion of the profile access right contract or the display space access right contract.   
     
     
         48 . The computer-readable storage device of  claim 47 , wherein an unsettled portion of the profile access right contract or the display space access right contract is permitted to be resold. 
     
     
         49 . The computer-readable storage device of  claim 46 , wherein transferring the funds to the seller, or receiving funds from the buyer, comprises:
 debiting an account of the buyer; and   crediting an account of the seller.   
     
     
         50 . The computer-readable storage device of  claim 40 , the operations further comprising:
 sending a request for information about the profile access right contract or the display space access right contract; and   receiving, responsive to the request for information, an order book listing bid/ask information for the at least one of the profile access right contract and the display space access right contract.   
     
     
         51 . A system comprising:
 a memory configured to store modules comprising:
 a receiving module configured to receive an order to buy or sell at least one of a profile access right contract or a display space access right contract, wherein said profile access right contract and said display space access right contract are managed as separate assets, and 
 a fulfilling module configured to fulfill the order; and 
   one or more processors configured to process the modules.   
     
     
         52 . The system of  claim 51 , wherein fulfilling the order comprises:
 matching the order; and   executing the order.   
     
     
         53 . The system of  claim 51 , wherein the order comprises a trading symbol representing the at least one of a profile access right contract or the display space access right contract. 
     
     
         54 . The system of  claim 51 , wherein the profile access right contract and the display space access right contract are priced independently. 
     
     
         55 . The system of  claim 54 , further comprising:
 a second receiving module configured to receive confirmation of a triggering action performed by an audience member viewing content in a display space corresponding to the display space access right contract.   
     
     
         56 . The system of  claim 51 , further comprising a settlement module configured to settle the order. 
     
     
         57 . The system of  claim 56 , wherein settling the order comprises transferring funds to a seller of the at least one of the profile access right contract or the display space access right contract contingent on a triggering action or completed view. 
     
     
         58 . The system of  claim 56 , wherein settling the order comprises settling all of or only a portion of the profile access right contract or the display space access right contract. 
     
     
         59 . The system of  claim 58 , wherein an unsettled portion of the profile access right contract or the display space access right contract is permitted to be resold. 
     
     
         60 . The system of  claim 57 , wherein transferring the funds to the seller comprises debiting an account of a buyer. 
     
     
         61 . The system of  claim 56 , wherein settling the order comprises settling the order for matched sets of the profile access right contract and the display space access right contract. 
     
     
         62 . The system of  claim 51 , further comprising a transferring module configured to transfer funds to an audience member based on a triggering action or completed view. 
     
     
         63 . The system of  claim 51 , further comprising:
 a matching module configured to match a bid to buy the profile access right contract and the display space access right contract with an offer to sell the profile access right contract by a first audience producer and an offer to sell the display space access right contract by the first or a second audience producer.   
     
     
         64 . The system of  claim 51 , further comprising:
 a second receiving module configured to receive a request for information about the profile access right contract or the display space access right contract; and   a providing module configured to provide an order book listing bid/ask information for the at least one of the profile access right contract and the display space access right contract.   
     
     
         65 . A system comprising:
 a memory configured to store modules comprising:
 a placing module configured to place an order to buy or sell at least one of a profile access right contract or a display space access right contract, wherein said profile access right contract and said display space access right contract are managed as separate assets, and 
 a receiving module configured to receive a notification that the order has been fulfilled; and 
   one or more processors configured to process the modules.   
     
     
         66 . The system of  claim 65 , wherein receiving the notification that he order has been fulfilled comprises:
 receiving a notification that the order has been matched and executed.   
     
     
         67 . The system of  claim 65 , wherein the order comprises a trading symbol representing the at least one of a profile access right contract or the display space access right contract. 
     
     
         68 . The system of  claim 65 , wherein the profile access right contract and the display space access right contract are priced independently. 
     
     
         69 . The system of  claim 68 , further comprising:
 a second receiving module configured to receive notification of a triggering action performed by an audience member viewing content in a display space corresponding to the display space access right contract.   
     
     
         70 . The system of  claim 65 , further comprising a second receiving module configured to receive a notification that the order has been settled. 
     
     
         71 . The system of  claim 70 , further comprising:
 a transferring module configured to transfer funds to a seller, or receive funds from a buyer, of the at least one of the profile access right contract or the display space access right contract contingent on a triggering action or completed view.   
     
     
         72 . The system of  claim 70 , further comprising:
 a settlement module configured to settle all of or only a portion of the profile access right contract or the display space access right contract.   
     
     
         73 . The system of  claim 72 , wherein an unsettled portion of the profile access right contract or the display space access right contract is permitted to be resold. 
     
     
         74 . The system of  claim 71 , wherein transferring the funds to the seller, or receiving funds from the buyer, comprises:
 debiting an account of the buyer; and   crediting an account of the seller.   
     
     
         75 . The system of  claim 65 , further comprising:
 a sending module configured to send a request for information about the profile access right contract or the display space access right contract; and   a second receiving module configured to receive, responsive to the request for information, an order book listing bid/ask information for the at least one of the profile access right contract and the display space access right contract.

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