Profile Advertisements

Abstract

In one aspect, this application describes a method for determining personal advertisements for display with search results. The method includes receiving a query that corresponds to content associated with members of an online social network, generating search results that are responsive to the query, and obtaining information that characterizes a personal advertisement that advertises a particular member of the online social network. The method also includes comparing information associated with the search results to the information that characterizes the personal advertisement to determine whether the personal advertisement is related to the search results. The method also includes providing the personal advertisement for display with the search results in response to determining that the information that characterizes the personal advertisement is related to the search results.

1 . A computer-implemented method for determining personal advertisements for display with search results, the method comprising:
 receiving, using a computer system, a query that corresponds to content associated with members of an online social network;   generating, using the computer system, search results that are responsive to the query;   obtaining, using the computer system, information that characterizes a personal advertisement that advertises a particular member of the online social network;   comparing, using the computer system, information associated with the search results to the information that characterizes the personal advertisement to determine whether at least a portion of the personal advertisement is related to at least a portion of the search results; and   providing the personal advertisement for display with the search results in response to determining that at least a portion of the information that characterizes the personal advertisement is related to at least a portion of the search results, the personal advertisement including a link to a document for the particular member on the online social network.   
     
     
         2 . The method of  claim 1 , wherein the particular member is a group on the online social network. 
     
     
         3 . The method of  claim 1 , further comprising monitoring accesses of the document for the particular member on the online social network that occur as a result of the personal advertisement being presented. 
     
     
         4 . The method of  claim 3 , further comprising generating a fee that is charged to the particular member based on at least one of the accesses. 
     
     
         5 . The method of  claim 3 , further comprising generating a payment that is paid to the online social network based on at least one of the accesses. 
     
     
         6 . A computer-readable storage medium storing instructions that, when executed by one or more processing devices, cause the processing devices to perform operations comprising:
 receiving, using a computer system, a query that corresponds to content associated with members of an online social network;   generating, using the computer system, search results that are responsive to the query;   obtaining, using the computer system, information that characterizes a personal advertisement that advertises a particular member of the online social network;   comparing, using the computer system, information associated with the search results to the information that characterizes the personal advertisement to determine whether at least a portion of the personal advertisement is related to at least a portion of the search results; and   providing the personal advertisement for display with the search results in response to determining that at least a portion of the information that characterizes the personal advertisement is related to at least a portion of the search results, the personal advertisement including a link to a document for the particular member on the online social network.   
     
     
         7 . The storage medium of  claim 6 , wherein the particular member is a group on the online social network. 
     
     
         8 . The storage medium of  claim 6 , wherein the operations further comprise monitoring accesses of the document for the particular member on the online social network that occur as a result of the personal advertisement being presented. 
     
     
         9 . The storage medium of  claim 8 , wherein the operations further comprise generating a fee that is charged to the particular member based on at least one of the accesses. 
     
     
         10 . The storage medium of  claim 8 , wherein the operations further comprise generating a payment that is paid to the online social network based on at least one of the accesses. 
     
     
         11 . A computer-implemented system for providing personal advertisements for display with search results, the system comprising:
 a search engine executing on a computer system to receive a query that corresponds to content associated with members of an online social network, and to generate search results that are responsive to the query;   a personal advertisement database to store a personal advertisement that advertises a particular member of the online social network, the personal advertisement including a link to a document for the particular member on the online social network;   a personal advertisement server executing on the computer system to compare information associated with the search results to the information that characterizes the personal advertisement to determine whether at least a portion of the personal advertisement is related to at least a portion of the search results; and   an interface to provide the personal advertisement for display with the search results in response to determining that at least a portion of the information that characterizes the personal advertisement is related to at least a portion of the search results.   
     
     
         12 . The system of  claim 11 , wherein the particular member is a group on the online social network. 
     
     
         13 . The system of  claim 11 , wherein the interface monitors accesses of the document for the particular member on the online social network that occur as a result of the personal advertisement being presented. 
     
     
         14 . The system of  claim 13 , wherein the interface generates a fee that is charged to the particular member based on at least one of the accesses. 
     
     
         15 . The system of  claim 13 , wherein the interface generates a payment that is paid to the online social network based on at least one of the accesses.