System and method for distributing messages to an electronic device based on correlation of data relating to a user of the device

Abstract

The present disclosure described herein relates to a system and method for distributing messages to an electronic device. The method comprises: analyzing data relating to the device to determine a correlation of data relating to a user of the device; selecting an advertisement from a set of advertisements based on the correlation of data; and transmitting the advertisement to the device. The correlation of data may be determined from analyzing movement data and at least one status indicator relating to the device.

1 . A method for distributing messages to an electronic device, said method comprising:
 determining a correlation of data relating to a user of said device;   selecting an advertisement from a set of advertisements based on said correlation of data; and   transmitting said advertisement to said device.   
     
     
         2 . The method for distributing messages to an electronic device as claimed in  claim 1 , wherein said correlation of data is determined from analyzing movement data and at least one status indicator relating to said device. 
     
     
         3 . The method for distributing advertisements to an electronic device as claimed in  claim 2 , wherein said correlation of data is determined using a speed of said device determined from said state of movement. 
     
     
         4 . The method for distributing advertisements to an electronic device as claimed in  claim 3 , wherein said state of movement is determined from comparing said movement data against a threshold to determine a speed of said device. 
     
     
         5 . The method for distributing advertisements to an electronic device as claimed in  claim 4 , wherein:
 if said speed exceeds said threshold then said advertisement includes an audio component; and   if said speed does not exceed said threshold then said advertisement provides audio and visual components.   
     
     
         6 . The method for distributing advertisements to an electronic device as claimed in  claim 4 , wherein:
 if said at least one status indicator indicates that said device is associated with a driver of a vehicle then said advertisement includes an audio component.   
     
     
         7 . The method for distributing advertisements to an electronic device as claimed in  claim 6 , wherein:
 said at least one status indicator is a status of a communication connection between said device and said vehicle.   
     
     
         8 . The method for distributing advertisements to an electronic device as claimed in  claim 7 , wherein:
 if said at least one status indicator indicates that said device is associated with a passenger associated with said driver then said advertisement differs from a second advertisement sent to a second device associated with said driver.   
     
     
         9 . The method for distributing advertisements to an electronic device as claimed in  claim 8 , wherein:
 said at least one status indicator is a status of a communication connection between said device and said second device.   
     
     
         10 . The method for distributing advertisements to an electronic device as claimed in  claim 7 , wherein:
 said advertisement includes a visual component and said second advertisement does not include a visual component.   
     
     
         11 . The method for distributing advertisements to an electronic device as claimed in  claim 1 , wherein:
 said movement data is provided from one or more of an accelerometer, global positioning system (GPS) data, and communication strength signals, provided from said device.   
     
     
         12 . The method for distributing advertisements to an electronic device as claimed in  claim 11 , wherein:
 said at least one status indicator is data from a calendar application operating on said device.   
     
     
         13 . The method for distributing advertisements to an electronic device as claimed in  claim 11 , wherein:
 said at least one status indicator is time data associated with said device.   
     
     
         14 . The method for distributing advertisements to an electronic device as claimed in  claim 2 , wherein:
 said correlation of data includes a user of said device being at work and not at work.   
     
     
         15 . The method for distributing advertisements to an electronic device as claimed in  claim 2 , wherein:
 said correlation of data includes a user of said device being at home and not at home.   
     
     
         16 . A system for distributing messages to an electronic device, said system comprising:
 an analysis module to determine a correlation of data relating to a user of said device by analyzing movement data and at least one status indicator relating to said device;   an advertisement selection module to select an advertisement from a set of advertisements based on said correlation of data; and   a transmission module to transmit said advertisement to said device.   
     
     
         17 . The system for distributing messages to an electronic device as claimed in  claim 16 , wherein said advertisement selection module selects an advertisement having a visual component if said at least one status indicator indicates that said device is associated with a passenger or does not have a visual component if said at least one status indicator indicates that said device is associated with a driver. 
     
     
         18 . The system for distributing messages to an electronic device as claimed in  claim 17 , wherein:
 said at least one status indicator is data from a calendar application operating on said device.   
     
     
         19 . The system for distributing messages to an electronic device as claimed in  claim 17 , wherein said movement data is provided from one or more of an accelerometer, global positioning system (GPS) data, and communication strength signals, provided from said device. 
     
     
         20 . The system for distributing messages to an electronic device as claimed in  claim 17 , wherein said system is provided in a server in a network in communication with said device.