US2011197231A1PendingUtilityA1

System and method for utilizing epg database for modifying advertisements

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Assignee: INDEX SYSTEMS INCPriority: Jun 28, 1999Filed: Apr 15, 2011Published: Aug 11, 2011
Est. expiryJun 28, 2019(expired)· nominal 20-yr term from priority
Inventors:Thomas E. WardTed Nesson
H04N 7/165H04N 21/42204H04N 21/26283H04N 21/23614H04N 21/4782G06Q 30/02H04N 21/47H04N 21/4524H04N 21/482H04N 21/252H04N 21/47214H04N 21/4825H04N 5/45H04N 21/812H04N 21/4722H04N 21/4316H04N 21/478H04N 21/44016H04N 21/44222H04N 5/445
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PatentIndex Score
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Claims

Abstract

A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement. In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.

Claims

exact text as granted — not AI-modified
1 - 32 . (canceled) 
     
     
         33 . A method of displaying a modified advertisement on a user device, the method comprising:
 receiving an advertisement, wherein the advertisement includes a placeholder;   storing supplemental information related to the advertisement in an information database;   inserting, local to the user device, the supplemental information into the placeholder to form the modified advertisement; and   displaying the modified advertisement on the user device.   
     
     
         34 . The method of  claim 33 , wherein inserting the supplemental information into the placeholder comprises replacing the placeholder with the supplemental information. 
     
     
         35 . The method of  claim 33 , wherein the advertisement is for a product or service. 
     
     
         36 . The method of  claim 33 , wherein the supplemental information comprises metadata. 
     
     
         37 . The method of  claim 33 , wherein the supplemental information comprises at least one of time, date, channel, title, and program description information for a program. 
     
     
         38 . The method of  claim 33 , wherein the supplemental information comprises at least one of price and point of sales for a product or service. 
     
     
         39 . The method of  claim 33 , wherein the supplemental information comprises a web site address. 
     
     
         40 . The method of  claim 33 , wherein the advertisement is received from a database located at a remote source. 
     
     
         41 . The method of  claim 33 , wherein the advertisement is received from a database located on the user device. 
     
     
         42 . The method of  claim 33 , wherein the modified advertisement is interactive. 
     
     
         43 . A system for displaying a modified advertisement on a user device, the system comprising:
 a receiver configured to receive an advertisement, wherein the advertisement includes a placeholder;   an information database configured to store supplemental information related to the advertisement;   a processor, the processor configured to:
 insert, local to the user device, the supplemental information into the placeholder to form the modified advertisement, and 
 display the modified advertisement on the user device. 
   
     
     
         44 . The system of  claim 43 , wherein inserting the supplemental information into the placeholder comprises replacing the placeholder with the supplemental information. 
     
     
         45 . The system of  claim 43 , wherein the advertisement is for a product or service. 
     
     
         46 . The system of  claim 43 , wherein the supplemental information comprises metadata. 
     
     
         47 . The system of  claim 43 , wherein the supplemental information comprises at least one of time, date, channel, title, and program description information for a program. 
     
     
         48 . The system of  claim 43 , wherein the supplemental information comprises at least one of price and point of sales for a product or service. 
     
     
         49 . The system of  claim 43 , wherein the supplemental information comprises a web site address. 
     
     
         50 . The system of  claim 43 , wherein the advertisement is received from a database located at a remote source. 
     
     
         51 . The system of  claim 43 , wherein the advertisement is received from a database located on the user device. 
     
     
         52 . The system of  claim 43 , wherein the modified advertisement is interactive.

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