US2011197130A1PendingUtilityA1

Method and system for determining viewing time of an online video

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Assignee: VISIBLE MEASURES CORPPriority: May 3, 2007Filed: Apr 18, 2011Published: Aug 11, 2011
Est. expiryMay 3, 2027(~0.8 yrs left)· nominal 20-yr term from priority
Inventors:Brian Holt
H04L 65/612H04L 67/535G06Q 30/06H04N 21/472H04N 21/24H04N 21/4143G06Q 30/0255H04L 65/1063
46
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Claims

Abstract

A method and system for approximating the viewing time of a video posted on a website of a plurality of websites on the Internet is disclosed herein. The method and system is able to approximate the viewing time of the online video by a visitor computer and transmit the information to a compiling server.

Claims

exact text as granted — not AI-modified
1 . An apparatus for analyzing viewership of a video posted on a set of websites on the Internet, comprising:
 a processor;   computer memory holding computer program instructions executed by the processor to:
 identify a video posted at least once on the set of websites; 
 scrape a URL for the video from each website of the set of websites to collect a viewership value for the video at each URL for the video from each website of the set of websites; 
 receive the viewership values for the video; 
 aggregate the viewership values for the video to create an aggregated viewership value; and 
 display the aggregated viewership value for the video. 
   
     
     
         2 . The apparatus according to  claim 1  wherein the aggregated viewership value for video is displayed in association with a time metric. 
     
     
         3 . The apparatus according to  claim 2  wherein the time metric is a day time metric. 
     
     
         4 . The apparatus according to  claim 1  wherein the display identifies a rank associated with the aggregated viewership value. 
     
     
         5 . The apparatus according to  claim 1  wherein the display identifies a network associated with the aggregated viewership value. 
     
     
         6 . The apparatus according to  claim 1  wherein the viewership values for the video are received via an Extensible Markup Language (XML) Application Programming Interface (API). 
     
     
         7 . The apparatus according to  claim 1  wherein the method also generates an approximate viewing time associated with the video. 
     
     
         8 . The apparatus according to  claim 1  wherein the aggregated viewership value for the video is displayed in association with the video.

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