Method and apparatus for entertainment and information services delivered via mobile telecommunication devices

Abstract

A method and system for entertainment and information services delivered via mobile telecommunication devices include a communication network, and a station communicatively linked to the communication network. The station includes an output and an interface. Also included is a head-end having at least one database configured to store programs including an audio content. The head-end receives a request from the station for a desired one of the programs, verifies the request, transmits a first portion of the desired program to the station, and records an association between the identification and the desired program. The head-end further suspends transmission of a second portion of the program based upon detection of an indication to suspend transmission. The head-end further transmits the second portion of the program based upon detection of an indication to resume transmission and stored bookmark data indicating the starting location in the program of the second portion.

1 . A computer-implemented method for controlling serving of an ad using its relevancy to a request, the method comprising:
 a) accepting, by a computer system including at least one computer, geolocation information associated with the request;   b) comparing, by the computer system, the accepted geolocation information associated with the request with geolocation targeting information associated with the ad to generate a comparison result;   c) determining, by the computer system, the relevancy of the ad using at least the comparison result;   d) controlling, by the computer system, the serving of the ad, for rendering on a client device, using the determined relevancy of the ad;   e) determining, by the computer system, whether the ad has geolocation price information corresponding to the geolocation information accepted; and   f) if it is determined that the ad has geolocation price information corresponding to the geolocation information accepted, then determining, by the computer system, a score using at least the geolocation price information, otherwise determining, by the computer system, the score using at least general price information of the ad,   wherein the act of controlling the serving of the ad further uses the score of the ad, and   wherein the geolocation targeting information associated with the ad corresponds to an area defined by at least one geographic reference point.   
     
     
         2 . The method of  claim 1  wherein the area includes a circular area having a radius about a specified geographic reference point. 
     
     
         3 . The method of  claim 1  wherein the area includes an area defined by at least three geographic reference points. 
     
     
         4 . The method of  claim 3  wherein the area defined by at least three geographic reference points is a polygon. 
     
     
         5 . Apparatus for controlling serving of an ad using its relevancy to a request, the apparatus comprising:
 a) at least one processor; and   b) at least one storage device storing processor-executable instructions which, when executed by the at least one processor, perform a method of:
 1) accepting geolocation information associated with the request, 
 2) comparing the accepted geolocation information associated with the request with geolocation targeting information associated with the ad to generate a comparison result, 
 3) determining the relevancy of the ad using at least the comparison result, 
 4) controlling the serving of the ad, for rendering on a client device, using the determined relevancy of the ad, 
 5) determining whether the ad has geolocation price information corresponding to the geolocation information accepted, and 
 6) determining a score using at least the geolocation price information if it is determined that the ad has geolocation price information corresponding to the geolocation information accepted, and otherwise determining the score using at least general price information of the ad, wherein the act of controlling the serving of the ad further uses the score of the ad, and wherein the geolocation targeting information associated with the ad corresponds to an area defined by at least one geographic reference point. 
   
     
     
         6 . The apparatus of  claim 5  wherein the area includes a circular area having a radius about a specified geographic reference point. 
     
     
         7 . The apparatus of  claim 5  wherein the area includes an area defined by at least three geographic reference points. 
     
     
         8 . The apparatus of  claim 7  wherein the area defined by at least three geographic reference points is a polygon.