Method and apparatus for entertainment and information services delivered via mobile telecommunication devices

Abstract

A method and system for entertainment and information services delivered via mobile telecommunication devices include a communication network, and a station communicatively linked to the communication network. The station includes an output and an interface. Also included is a head-end having at least one database configured to store programs including an audio content. The head-end receives a request from the station for a desired one of the programs, verifies the request, transmits a first portion of the desired program to the station, and records an association between the identification and the desired program. The head-end further suspends transmission of a second portion of the program based upon detection of an indication to suspend transmission. The head-end further transmits the second portion of the program based upon detection of an indication to resume transmission and stored bookmark data indicating the starting location in the program of the second portion.

1 . A computer-implemented method comprising:
 a) accepting, by a computer system including at least one computer on a network, geolocation information associated with a request;   b) determining, with the computer system, whether an ad has geolocation-specific price information corresponding to the geolocation information accepted;   c) responsive to a determination, with the computer system, that the ad has geolocation-specific price information corresponding to the geolocation information accepted, determining, with the computer system, a score of the ad using the geolocation-specific price information of the ad corresponding to the geolocation information accepted, otherwise, responsive to a determination, with the computer system, that the ad does not have geolocation-specific price information corresponding to the geolocation information accepted, determining, with the computer system, the score of the ad using general price information of the ad; and   d) controlling the serving the ad, for rendering on a client device, using the determined score.   
     
     
         2 . The computer-implemented method of  claim 1  wherein the geolocation-specific price information corresponds to a circular area having a radius about a specified geographic reference point. 
     
     
         3 . The computer-implemented method of  claim 1  wherein the geolocation-specific price information corresponds to an area defined by at least three geographic reference points. 
     
     
         4 . The computer-implemented method of  claim 3  wherein the area defined by at least three geographic reference points is a polygon. 
     
     
         5 . The computer-implemented method of  claim 1 , wherein the geolocation information associated with the request and the geolocation-specific price information each include at least one of (a) at least one region, (b) at least one state, (c) at least one metro area, (d) at least one city, (e) at least one town, (f) at least one postal zip code, and (g) at least one telephone area code. 
     
     
         6 . The computer-implemented method of  claim 1 , wherein the geolocation information associated with the request and the geolocation-specific price information each include at least one of (a) at least one region, (b) at least one metro area, (c) at least one city, and (d) at least one postal zip code. 
     
     
         7 . The computer-implemented method of  claim 1  wherein controlling the serving includes
 i) determining whether the ad has geolocation-specific ad creative information corresponding to the geolocation information accepted, and 
 ii) responsive to a determination that the ad has geolocation-specific creative information corresponding to the geolocation information accepted, serving the ad with the geolocation-specific creative information. 
 
     
     
         8 . The computer-implemented method of  claim 1  wherein controlling the serving includes
 i) determining whether the ad has geolocation-specific landing page information corresponding to the geolocation information accepted, and 
 ii) responsive to a determination that the ad has geolocation-specific landing page information corresponding to the geolocation information accepted, serving the ad with a link to the geolocation-specific landing page. 
 
     
     
         9 . A computer-implemented method comprising:
 a) accepting, by a computer system including at least one computer on a network, geolocation information associated with a request;   b) determining, with the computer system, whether an ad has geolocation-specific performance information corresponding to the geolocation information accepted;   c) responsive to a determination, with the computer system, that the ad has geolocation-specific performance information corresponding to the geolocation information accepted, determining, with the computer system, a score of the ad using the geolocation-specific performance information of the ad corresponding to the geolocation information accepted, otherwise, responsive to a determination, with the computer system, that the ad does not have geolocation-specific performance information corresponding to the geolocation information accepted, determining, with the computer system, the score of the ad using general performance information of the ad; and   d) controlling the serving the ad, for rendering on a client device, using the determined score.   
     
     
         10 . The computer-implemented method of  claim 9  wherein the geolocation-specific performance information corresponds to a circular area having a radius about a specified geographic reference point. 
     
     
         11 . The computer-implemented method of  claim 9  wherein the geolocation-specific performance information corresponds to an area defined by at least three geographic reference points. 
     
     
         12 . The computer-implemented method of  claim 11  wherein the area defined by at least three geographic reference points is a polygon. 
     
     
         13 . The computer-implemented method of  claim 9 , wherein the geolocation information associated with the request and the geolocation-specific performance information each include at least one of (a) at least one region, (b) at least one state, (c) at least one metro area, (d) at least one city, (e) at least one town, (f) at least one postal zip code, and (g) at least one telephone area code. 
     
     
         14 . The computer-implemented method of  claim 9 , wherein the geolocation information associated with the request and the geolocation-specific performance information each include at least one of (a) at least one region, (b) at least one metro area, (c) at least one city, and (d) at least one postal zip code. 
     
     
         15 . The computer-implemented method of  claim 9  wherein controlling the serving includes
 i) determining whether the ad has geolocation-specific ad creative information corresponding to the geolocation information accepted, and 
 ii) responsive to a determination that the ad has geolocation-specific creative information corresponding to the geolocation information accepted, serving the ad with the geolocation-specific creative information. 
 
     
     
         16 . The computer-implemented method of  claim 9  wherein controlling the serving includes
 i) determining whether the ad has geolocation-specific landing page information corresponding to the geolocation information accepted, and 
 ii) responsive to a determination that the ad has geolocation-specific landing page information corresponding to the geolocation information accepted, serving the ad with a link to the geolocation-specific landing page. 
 
     
     
         17 . Apparatus comprising:
 a) at least one processor; and   b) at least one storage device storing processor-executable instructions which, when executed by the at least one processor, perform a method of:
 1) accepting geolocation information associated with a request, 
 2) determining whether an ad has at least one of (A) geolocation-specific price information corresponding to the geolocation information accepted, and (B) geolocation-specific performance information corresponding to the geolocation information accepted, 
 3) responsive to a determination that the ad has at least one of (A) geolocation-specific price information corresponding to the geolocation information accepted, and (B) geolocation-specific performance information corresponding to the geolocation information accepted, determining a score of the ad using at least one of (A) the geolocation-specific price information of the ad corresponding to the geolocation information accepted, and (B) the geolocation-specific performance information of the ad corresponding to the geolocation information accepted, otherwise, responsive to a determination that the ad does not have at least one of (A) geolocation-specific price information corresponding to the geolocation information accepted, and (B) geolocation-specific performance information corresponding to the geolocation information accepted, determining the score of the ad using at least one of (A) general price information of the ad, and (B) general performance information of the ad, and 
 4) controlling the serving the ad, for rendering on a client device, using the determined score.