Generating ratings predictions using neuro-response data

Abstract

A system evaluates media materials such as programs and advertising by obtaining neuro-response data such as central nervous system, autonomic nervous system, and effector system measurements from subjects exposed to the media materials. Media materials are categorized and/or tagged. Corresponding media materials eliciting similar neuro-response data from users in similar demographic categories are identified. In some examples, ratings predictions are generated by identifying ratings associated with corresponding media materials eliciting similar neuro-response data.

1 . A method, comprising:
 obtaining neuro-response data from a plurality of subjects exposed to media materials;   maintaining the neuro-response data and ratings information for the media materials in a ratings prediction generator repository;   obtaining predictive neuro-response data from a subject exposed to candidate media materials;   generating ratings predictions for the candidate media materials.   
     
     
         2 . The method of  claim 1 , further comprising identifying neuro-response data from the ratings prediction generator repository that corresponds with the predictive neuro-response data. 
     
     
         3 . The method of  claim 1 , further comprising maintaining demographic information along with the neuro-response data and the ratings information. 
     
     
         4 . The method of  claim 3 , wherein identifying neuro-response data from the rating prediction generator repository that corresponds with the predictive neuro-response data comprises identifying neuro-response data from subjects in similar demographic groups. 
     
     
         5 . The method of  claim 1 , further comprising tagging and characterizing media materials. 
     
     
         6 . The method of  claim 5 , wherein identifying neuro-response data from the rating prediction generator repository that corresponds with the predictive neuro-response data comprises identifying media materials having similar tags and characteristics. 
     
     
         7 . The method of  claim 1 , wherein neuro-response data is collected using a plurality of modalities including Electroencephalography (EEG) and Electrooculography (EOG). 
     
     
         8 . The method of  claim 1 , wherein obtaining neuro-response data comprises obtaining target and distracter event related potential (ERP) measurements to determine differential measurements of ERP time domain components at multiple regions of the brain (DERP). 
     
     
         9 . The method of  claim 1 , wherein obtaining neuro-response data further comprises obtaining event related time-frequency analysis of the differential response to assess the attention, emotion and memory retention (DERPSPs) across multiple frequency bands. 
     
     
         10 . An apparatus, comprising:
 a data collection device configured to obtain neuro-response data from a plurality of subjects exposed to media materials and predictive neuro-response data from a subject exposed to candidate media materials;   an interface configured to receive ratings information for the media materials;   a data repository configured to maintain the neuro-response data and ratings information for the media materials;   a data analyzer configured to identify neuro-response data from the ratings prediction generator repository that corresponds with the predictive neuro-response data and generate ratings predictions for the candidate media materials.   
     
     
         11 . The system of  claim 10 , wherein demographic information is maintained along with the neuro-response data and the ratings information. 
     
     
         12 . The system of  claim 11 , wherein identifying neuro-response data from the rating prediction generator repository that corresponds with the predictive neuro-response data comprises identifying neuro-response data from subjects in similar demographic groups. 
     
     
         13 . The system of  claim 10 , wherein media materials are characterized and tagged. 
     
     
         14 . The system of  claim 13 , wherein identifying neuro-response data from the rating prediction generator repository that corresponds with the predictive neuro-response data comprises identifying media materials having similar tags and characteristics. 
     
     
         15 . The system of  claim 10 , wherein neuro-response data is collected using a plurality of modalities including Electroencephalography (EEG) and Electrooculography (EOG). 
     
     
         16 . The system of  claim 10 , wherein obtaining neuro-response data comprises obtaining target and distracter event related potential (ERP) measurements to determine differential measurements of ERP time domain components at multiple regions of the brain (DERP). 
     
     
         17 . The system of  claim 10 , wherein obtaining neuro-response data further comprises obtaining event related time-frequency analysis of the differential response to assess the attention, emotion and memory retention (DERPSPs) across multiple frequency bands. 
     
     
         18 . A system, comprising:
 means for obtaining neuro-response data from a plurality of subjects exposed to media materials;   means for receiving ratings information for the media materials;   means for maintaining the neuro-response data and the ratings information for the media materials in a ratings prediction generator repository;   means for obtaining predictive neuro-response data from a subject exposed to candidate media materials;   means for identifying neuro-response data from the ratings prediction generator repository that corresponds with the predictive neuro-response data;   means for generating ratings predictions for the candidate media materials.   
     
     
         19 . The method of  claim 18 , further comprising identifying neuro-response data from the ratings prediction generator repository that corresponds with the predictive neuro-response data. 
     
     
         20 . The system of  claim 18 , further comprising means for maintaining demographic information along with the neuro-response data and the ratings information.