Sponsorship Advertisement Network

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for a sponsorship advertisement network. In one aspect, a method includes providing to a publisher a display element of a sponsored publisher for display on a page of the publisher, wherein a sponsor sponsors the sponsored publisher and the display element includes content of the sponsored publisher.

1 . A computer-implemented method, comprising:
 receiving data for a sponsor including campaign parameters and identification of a sponsored publisher;   associating the sponsor with a display element and providing to a first publisher the display element for display on a page of the first publisher, wherein the display element does not include content of the sponsor;   receiving an indication of selection of the associated display element at a user device displaying the first publisher page and the display element in the first publisher page; and   providing to the user device, in response to receiving the indication, a first sponsored page of the sponsored publisher selected based on the campaign parameters, the first sponsored page including data that causes the content of the sponsor to be displayed on the user device.   
     
     
         2 . The method of  claim 1  wherein the campaign parameters include a reference to an account, the method further comprising updating the account to reflect a cost for providing the display element. 
     
     
         3 . The method of  claim 2 , further comprising receiving an indication of selection of a different display element presented on a different publisher's page, and not updating the account to reflect a cost for providing the different display element. 
     
     
         4 . The method of  claim 1  wherein the displayed first sponsored page is an interstitial page. 
     
     
         5 . The method of  claim 1  wherein the first sponsored page includes content of the sponsored publisher. 
     
     
         6 . The method of  claim 1  wherein the first sponsored page includes content of a different second sponsor and content of the sponsored publisher. 
     
     
         7 . The method of  claim 1  wherein the campaign parameters specify a level of sponsorship. 
     
     
         8 . The method of  claim 1  wherein providing to the user device the first sponsored page comprises determining a format of the first sponsored page based on one or more of the campaign parameters associated with the sponsor. 
     
     
         9 . The method of  claim 1  wherein the content of the sponsor is a trademark or a service mark. 
     
     
         10 . A computer program product, encoded on a computer-readable storage device, operable to cause data processing apparatus to perform operations comprising:
 receiving data for a sponsor including campaign parameters and identification of a sponsored publisher;   associating the sponsor with a display element and providing to a first publisher the display element for display on a page of the first publisher, wherein the display element does not include content of the sponsor;   receiving an indication of selection of the associated display element at a user device displaying the first publisher page and the display element in the first publisher page; and   providing to the user device, in response to receiving the indication, a first sponsored page of the sponsored publisher selected based on the campaign parameters, the first sponsored page including data that causes the content of the sponsor to be displayed on the user device.   
     
     
         11 . The program product of  claim 10  wherein the campaign parameters include a reference to an account, the program product further comprising updating the account to reflect a cost for providing the display element. 
     
     
         12 . The program product of  claim 11 , wherein the operations further comprise receiving an indication of selection of a different display element presented on a different publisher's page, and not updating the account to reflect a cost for providing the different display element. 
     
     
         13 . The program product of  claim 10  wherein the displayed first sponsored page is an interstitial page. 
     
     
         14 . The program product of  claim 10  wherein the first sponsored page includes content of the sponsored publisher. 
     
     
         15 . The program product of  claim 10  wherein the first sponsored page includes content of a different second sponsor and content of the sponsored publisher. 
     
     
         16 . The program product of  claim 10  wherein the campaign parameters specify a level of sponsorship. 
     
     
         17 . The program product of  claim 10  wherein providing to the user device the first sponsored page comprises determining a format of the first sponsored page based on one or more of the campaign parameters associated with the sponsor. 
     
     
         18 . The program product of  claim 10  wherein the content of the sponsor is a trademark or a service mark. 
     
     
         19 . A system comprising:
 a computer readable medium including a program product; and   a data processing apparatus configured to execute the program product and perform operations comprising:   receiving data for a sponsor including campaign parameters and identification of a sponsored publisher;   associating the sponsor with a display element and providing to a first publisher the display element for display on a page of the first publisher, wherein the display element does not include content of the sponsor;   receiving an indication of selection of the associated display element at a user device displaying the first publisher page and the display element in the first publisher page; and   providing to the user device, in response to receiving the indication, a first sponsored page of the sponsored publisher selected based on the campaign parameters, the first sponsored page including data that causes the content of the sponsor to be displayed on the user device.   
     
     
         20 . The system of  claim 19  wherein the campaign parameters include a reference to an account, the system further comprising updating the account to reflect a cost for providing the display element. 
     
     
         21 . The system of  claim 20 , wherein the operations further comprise receiving an indication of selection of a different display element presented on a different publisher's page, and not updating the account to reflect a cost for providing the different display element. 
     
     
         22 . The system of  claim 19  wherein the displayed first sponsored page is an interstitial page. 
     
     
         23 . The system of  claim 19  wherein the first sponsored page includes content of the sponsored publisher. 
     
     
         24 . The system of  claim 19  wherein the first sponsored page includes content of a different second sponsor and content of the sponsored publisher. 
     
     
         25 . The system of  claim 19  wherein the campaign parameters specify a level of sponsorship. 
     
     
         26 . The system of  claim 19  wherein providing to the user device the first sponsored page comprises determining a format of the first sponsored page based on one or more of the campaign parameters associated with the sponsor. 
     
     
         27 . The system of  claim 19  wherein the content of the sponsor is a trademark or a service mark.