Method and system for determining gender and targeting advertising in a telephone system

Abstract

A method of operating a telephony system includes connecting a call from a caller to a call processing entity and receiving voice information from the caller during a time period associated with the call. The voice information is processed to provide one or more elements of waveform characteristics associated with the voice information using a first computer process and the one or more elements associated with the voice information are associated to one or more categories of human entities using a second computer process. The one or more categories of the human entities are identified to predict a gender of the caller using a third computer process and one or more advertisements associated with the identified one or more categories are determined. An advertisement is provided, among the one or more advertisements, to the caller, where the advertisement is selected in part based on a match between the gender of the caller and a gender selection preference, where the selection of the one advertisement is selected in part based on an expected value calculation, the expected value calculation being an expected value to be received by the system by playing the selected advertisement among said one or more determined advertisements.

1 . A method or operating a telephony system the method comprising:
 connecting a call from a caller to a call processing entity:   receiving voice information from the caller during a time period associated with the call:   processing the voice information to provide one or more elements of waveform characteristics associated with the voice information using a first computer process:   associating the one or more elements associated with the voice information to one or more categories of human entities using a second computer process:   identifying the one or more categories of the human entities to predict a gender or the caller using a third computer process:   determining one or more advertisements associated with the identified one or more categories: and   providing an advertisement, among said one or more advertisements, to the caller, wherein the advertisement is selected in part based on a match between the gender of the caller and a gender selection preference.   wherein the selection of said one advertisement is selected in part based on an expected value calculation, the expected value calculation being an expected to be received by said system by playing said selected advertisement among said one ore more determined advertisements.   
     
     
         2 . The method of  claim 1  wherein the gender selection preference is provided by an advertiser. 
     
     
         3 . The method of  claim 1  wherein the gender selection preference is provided by a system operator. 
     
     
         4 . The method of  claim 1  further comprising identifying a phone number associated with the caller using a caller identification process. 
     
     
         5 . The method of  claim 4  wherein the at least one advertisement is selected based on a match between the gender of the caller and a gender selection criteria associated with the phone number associated with the caller. 
     
     
         6 . The method of  claim 5  wherein the at least one advertisement is selectee additionally based on a match between a demographic characteristic associated the caller and a demographic preference associated with an advertiser. 
     
     
         7 . The method of  claim 5  wherein the at least one advertisement is selected additionally based on a match between the a psychographic characteristic associated with the caller and a psychographic preference associated with an advertiser. 
     
     
         8 . The method or  claim 5  wherein the at least one advertisement is selected additionally based on a match between a purchasing behavior associated with the caller and a purchasing behavior preference associated with an advertiser. 
     
     
         9 . The method of  claim 5  wherein the at least one advertisement comprises at least one of an aural message or a visual message.