Advertising Request and Rules-Based Content Provision Engine, System and Method

Abstract

A clearinghouse apparatus, system and method for content, including an ad generator, an ad generator interface by which a user can interact with the ad generator, wherein, in an interaction with the ad generator using the ad generator interface, at least one content item other than content owned by the user is requested for inclusion in a creative, a content provision rules engine having a plurality of rules asserted by the owner of the content to govern the inclusion of the content in the creative, including at least one upsell rule, and a content provision interface by which the owner of the content can interact with the content rules engine to assert the plurality of rules. The invention may additionally include an approval engine, wherein ones of the plurality of rules necessitate that the creative be reviewed and approved by the owner prior to the inclusion of the content, and an approval engine interface by which the owner can interact with the approval engine.

1 . A clearinghouse for content executed via at least one computing processor, comprising:
 an ad generator comprising at least one template and adapted for generating a creative based on at least one request from at least one user;   an ad generator interface adapted to enable a user to interact with said ad generator, wherein, in an interaction with said ad generator using said ad generator interface, at least one endorsement is requested for inclusion in the requested creative;   a content provision rules engine adapted for to execute at least one computer programmable rule, the executed at least one rule governing the requested endorsement;   a content provision interface adapted to enable the endorser to interact with said content rules engine to assert the at least one rule;   an approval adapted to facilitate approving inclusion of the endorsement in the creative; and   an approval engine interface adapted to enable the endorser to interact with said approval engine.   
     
     
         2 . The clearinghouse of  claim 1 , wherein the endorsement comprises at least one of copyrighted, trademarked, and public persona content. 
     
     
         3 . The clearinghouse of  claim 1 , wherein the endorsement comprises at least one of photographs, audio, video files, data files, printed text, logos and trademarks, publicity announcements, blog postings, tweets, metatags and metatag streams. 
     
     
         4 . The clearinghouse of  claim 1 , wherein the creative comprises an advertisement. 
     
     
         5 . The clearinghouse of  claim 1 , wherein the at least one rule asserted by the endorser is created by the content provision rules engine. 
     
     
         6 . The clearinghouse of  claim 1 , wherein the endorser asserts the at least one rule by approving or denying an endorsement. 
     
     
         7 . The clearinghouse of  claim 1 , wherein the endorsement is recommended to the user based on the at least one rule. 
     
     
         8 . The clearinghouse of  claim 1 , wherein the at least one rule governs pricing of the endorsement based on at least one of particular products, particular product categories, causes, announcements, and geographies. 
     
     
         9 . The clearinghouse of  claim 1 , wherein the at least one rule governs pricing of the endorsement based on at least one of a cost per use, a cost per bundle of uses, and a cost for permanent usability.