Verticalized automated customer acquisition

Abstract

Customer acquisition by a marketer includes determining one or more attributes of a target audience, identifying one or more subscriptions comprising a predetermined number of individuals having the attributes, requesting from each of the individuals permission to send one or more offers, receiving one or more acceptances from at least one of the individuals responsive to the requesting, and sending the one or more offers to individuals from whom acceptances were received.

1 . A computer implemented method comprising:
 by one or more clients within a market vertical,
 determining one or more attributes of a target audience; and 
 identifying one or more subscriptions comprising a predetermined number of individuals having the attributes, a template for the market vertical providing a framework for an offer; and 
   by the computer,
 requesting from the individuals permission to send one or more offers according to a campaign describing a series of offers to the individuals from clients within the market vertical; 
 examining one or more acceptances from at least one of the individuals responsive to the requesting; and 
 storing the one or more offers for sending to the at least one of the individuals according to the campaign. 
   
     
     
         2 . The method of  claim 1 , further comprising excluding from the one or more subscriptions, one or more individuals previously identified by a different marketer, the marketer and the different marketer belonging to the same market vertical. 
     
     
         3 . The method of  claim 1  wherein the one or more attributes comprises:
 a postal code; 
 a zip code; 
 a radius to a location; 
 an age range; 
 an income range; 
 a gender; 
 a number of automobiles; or 
 a number of children. 
 
     
     
         4 . The method of  claim 1  wherein the one or more offers comprises one or more emailed offers. 
     
     
         5 . The method of  claim 4  wherein the one or more offers comprises a landing page. 
     
     
         6 . The method of  claim 1 , further comprising generating one or more reports summarizing one or more results of the sending for a particular offer for different clients on a subscription level where the client sees only the results specific to their subscription or subscriptions. 
     
     
         7 . The method of  claim 6  wherein the one or more reports comprise an identification of the number of delivered offers for different clients on a subscription level where the client sees only the results specific to their subscription or subscriptions. 
     
     
         8 . The method of  claim 6  wherein the one or more reports comprise an identification of the number of opened offers for different clients on a subscription level where the client sees only the results specific to their subscription or subscriptions. 
     
     
         9 . The method of  claim 6  wherein the one or more reports comprise an identification of the number of unique opened offers for different clients on a subscription level where the client sees only the results specific to their subscription or subscriptions. 
     
     
         10 . The method of  claim 6  wherein the one or more reports comprise an identification of the number of individuals that opted out. 
     
     
         11 . The method of  claim 1  further comprising, after the identifying, prohibiting the dropping of the one or more subscriptions. 
     
     
         12 . A program storage device readable by a machine, embodying a program of instructions executable by the machine to perform a method the method comprising:
 by one or more clients within a market vertical,
 determining one or more attributes of a target audience; and 
 identifying one or more subscriptions comprising a predetermined number of individuals having the attributes, a template for the market vertical providing a framework for an offer; and 
   by the computer,
 requesting from the individuals permission to send one or more offers according to a campaign describing a series of offers to the individuals from clients within the market vertical; 
 examining one or more acceptances from at least one of the individuals responsive to the requesting; and 
 storing the one or more offers for sending to the at least one of the individuals according to the campaign. 
   
     
     
         13 . An apparatus comprising:
 a memory;   one or more processors;   means for, by one or more clients within a market vertical,
 determining one or more attributes of a target audience; and 
 identifying one or more subscriptions comprising a predetermined number of individuals having the attributes, a template for the market vertical providing a framework for an offer; 
   means for requesting from the individuals permission to send one or more offers according to a campaign describing a series of offers to the individuals from clients within the market vertical;   means for examining one or more acceptances from at least one of the individuals responsive to the requesting; and   means for storing the one or more offers for sending to the at least one of the individuals according to the campaign.   
     
     
         14 . An apparatus comprising:
 a memory; and   one or more processors configured to:
 for one or more clients within a market vertical,
 determine one or more attributes of a target audience; and 
 identify one or more subscriptions comprising a predetermined number of individuals having the attributes, a template for the market vertical providing a framework for an offer; 
 
 request from the individuals permission to send one or more offers according to a campaign describing a series of offers to the individuals from clients within the market vertical; 
 examine one or more acceptances from at least one of the individuals in response to the requesting; and 
 store the one or more offers for sending to the at least one of the individuals according to the campaign. 
   
     
     
         15 . The apparatus of  claim 14  wherein the subscription identifier is further configured to exclude from the one or more subscriptions, one or more individuals previously identified by a different marketer, the marketer and the different marketer belonging to the same market vertical. 
     
     
         16 . The apparatus of  claim 14  wherein the one or more attributes comprises:
 a postal code; 
 a zip code; 
 a radius to a location; 
 an age range; 
 an income range; 
 a gender; 
 a number of automobiles; or 
 a number of children. 
 
     
     
         17 . The apparatus of  claim 14  wherein the one or more offers comprises one or more emailed offers. 
     
     
         18 . The apparatus of  claim 17  wherein the one or more offers comprises a landing page. 
     
     
         19 . The apparatus of  claim 14 , further comprising a report generator coupled to the offer sender and configured to generate one or more reports summarizing one or more results of the sending for a particular offer of a marketer. 
     
     
         20 . The apparatus of  claim 19  wherein the one or more reports comprise an identification of the number of delivered offers for different clients on a subscription level where the client sees only the results specific to their subscription or subscriptions. 
     
     
         21 . The apparatus of  claim 19  wherein the one or more reports comprise an identification of the number of opened offers for different clients on a subscription level where the client sees only the results specific to their subscription or subscriptions. 
     
     
         22 . The apparatus of  claim 19  wherein the one or more reports comprise an identification of the number of unique opened offers for different clients on a subscription level where the client sees only the results specific to their subscription or subscriptions. 
     
     
         23 . The apparatus of  claim 19  wherein the one or more reports comprise an identification of the number of individuals that opted out for different clients on a subscription level where the client sees only the results specific to their subscription or subscriptions. 
     
     
         24 . The apparatus of  claim 14  wherein the apparatus is further configured to further to, after the identifying, prohibit the dropping of the one or more subscriptions.