Advertisement consumer system for a mobile communications device

Abstract

The present invention relates to an advertisement consumer system for a mobile communications device, which includes a mobile communications device and a sensor marker, and the mobile communications device is linked to a preset electronic consumer system. The mobile communications device and the sensor marker transmit commercial messages by means of wireless radio frequency transceivers. Accordingly, recently received transaction messages can be referenced directly from the mobile communications device and within the user interface, which can be used to transmit the transaction message when wanting to execute a consumer transaction. Hence, the user can instantaneously learn of special discount news or related preferential benefits on all kinds of commodities, products or commercial activities at any time, thereby expediting the convenience of executing consumer transactions for the user, while companies or suppliers can save on the cost of advertising and use the sensor marker to achieve more extensive advertising effectiveness.

1 . An advertisement consumer system for a mobile communications device, comprising a mobile communications device and a sensor marker, the mobile communications device is linked to a preset electronic consumer system, wherein:
 the sensor marker is configured with a wireless radio frequency transceiver, and at least one or more than one commercial message is preinstalled within the wireless radio frequency transceiver;   the mobile communications device is configured with a wireless radio frequency transceiver able to receive commercial messages and a user interface able to store the commercial messages as transaction messages, the user interface is able to transmit the transaction messages to the electronic consumer system.   
     
     
         2 . The advertisement consumer system for a mobile communications device according to  claim 1 , wherein the sensor marker is a micro integrated circuit form, and is installed to planar advertisements, including advertisement billboards, advertisement catalogs, vehicle advertisements, product catalogs, and the like. 
     
     
         3 . The advertisement consumer system for a mobile communications device according to  claim 1 , wherein the sensor marker is a micro integrated circuit label form attached to a planar advertisement. 
     
     
         4 . The advertisement consumer system for a mobile communications device according to  claim 1 , wherein the user interface of the mobile communications device transmits transaction messages via either SMS (Short Message Service), MMS (Multimedia Message Service) or EMS (Enhanced Message Service). 
     
     
         5 . The advertisement consumer system for a mobile communications device according to  claim 1 , wherein the user interface is a hardware, software or firmware configuration residing in the mobile communications device. 
     
     
         6 . The advertisement consumer system for a mobile communications device according to  claim 5 , wherein when the user interface is a hardware configuration, then the user interface is an integrated circuit form attached to a SIM card (Subscriber Identity Module Card) of the mobile communications device. 
     
     
         7 . The advertisement consumer system for a mobile communications device according to  claim 5 , wherein when the user interface is a firmware configuration, then the user interface is burned into a SIM card of the mobile communications device, or burned into the integrated circuit of the mobile communications device. 
     
     
         8 . The advertisement consumer system for a mobile communications device according to  claim 5 , wherein when the user interface is a software configuration, then the user interface is embedded into the operating system of the mobile communications device. 
     
     
         9 . The advertisement consumer system for a mobile communications device according to  claim 6 , wherein the user interface of the hardware configuration is joined to a wireless radio frequency transceiver. 
     
     
         10 . The advertisement consumer system for a mobile communications device according to  claim 1 , wherein the mobile communications device is a mobile phone, a PDA (Personal Digital Assistant) or a notebook computer. 
     
     
         11 . The advertisement consumer system for a mobile communications device according to  claim 1 , wherein the following steps are implemented when the mobile communications device receives commercial messages:
 sensing the sensor marker by the wireless radio frequency transceiver of the mobile communications device;   transmitting the commercial message by the wireless radio frequency transceiver of the sensor marker to the mobile communications device;   receiving the commercial message by the wireless radio frequency transceiver of the mobile communications device;   transmitting the received commercial message to the user interface and storing as the transaction message.   
     
     
         12 . The advertisement consumer system for a mobile communications device according to  claim 1 , wherein the following steps are implemented when the mobile communications device executes an electronic consumer transaction:
 activating the user interface by the mobile communications device;   selecting the desired consumer transaction message from the user interface;   after selection, transmitting the transaction message to the electronic consumer system:   producing a corresponding commercial transaction by the electronic consumer system based on content of the transaction message.   
     
     
         13 . The advertisement consumer system for a mobile communications device according to  claim 1 , further comprising a terminal unit, and the terminal unit is configured with a wireless radio frequency transceiver, the wireless radio frequency transceiver is preinstalled with at least one or more than one commercial message, and the wireless radio frequency transceiver actively continually outwardly transmits the commercial messages. 
     
     
         14 . The advertisement consumer system for a mobile communications device according to  claim 13 , wherein the terminal unit is a cash register, an ATM (Automatic Teller Machine), a prepaid card add value machine, a vending machine or an electronic machine having a terminal operable by a user. 
     
     
         15 . The advertisement consumer system for a mobile communications device according to  claim 1 , wherein the wireless radio frequency transceiver of the electronic device is further configured either as a Bluetooth signal transceiver, an infrared signal transceiver or a short distance wireless signal transceiver. 
     
     
         16 . The advertisement consumer system for a mobile communications device according to  claim 1 , wherein the wireless radio frequency transceiver of the sensor marker is further configured either as a bluetooth signal transceiver, an infrared signal transceiver or a short distance wireless signal transceiver. 
     
     
         17 . The advertisement consumer system for a mobile communications device according to  claim 13 , wherein the wireless radio frequency transceiver of the terminal unit is further configured either as a Bluetooth signal transceiver, an infrared signal transceiver or a short distance wireless signal transceiver. 
     
     
         18 . The advertisement consumer system for a mobile communications device according to  claim 1 , wherein the communication means adopted between the electronic consumer system and the mobile communications device is either GSM (Global System for Mobile communication), CDMA (Code Division Multiple Access), PHS (Personal Hand-phone System), GPRS (General Packet Radio Service), WiFi (Wireless Fidelity) or beyond third generation mobile communication systems.