Fast building and monitoring system and method for search engine marketing

Abstract

The invention provides a method of providing information over a network, including creating combined information by combining information from a list of product web pages and links to the products with predetermined patterns for keywords, ad titles, and descriptions, and uploading the combined information to the search engine to create the campaign for the links, wherein the web pages are stored at a plurality of web page locations, a search request transmitted from a client location connected over the network to the search engine being utilized at the search engine to extract at least one of the links of the web pages from a search database connected to the search engine, and the search engine transmitting at least one search result link to the client location, the search result link being based on the search request and the search result link being utilized at the client location to transmit a request for the web page over the network such that the web page is transmitted from the web page location to the client location in response to the request from the client location for the web page.

1 . A method of providing information over a network, comprising:
 creating combined information by combining information from a list of product web pages and links to the products with predetermined patterns for keywords, ad titles, and descriptions;   and uploading the combined information to the search engine to create the campaign for the links, wherein the web pages are stored at a plurality of web page locations, a search request transmitted from a client location connected over the network to the search engine being utilized at the search engine to extract at least one of the links of the web pages from a search database connected to the search engine, and the search engine transmitting at least one search result link to the client location, the search result link being based on the search request and the search result link being utilized at the client location to transmit a request for the web page over the network such that the web page is transmitted from the web page location to the client location in response to the request from the client location for the web page.   
     
     
         2 . The method of  claim 1 , further comprising:
 preparing a paid inclusion representation of a web page;   and providing the paid inclusion representation to a search engine.   
     
     
         3 . The method of  claim 1 , further comprising:
 extracting a synonym for each of a plurality of keywords;   associating each synonym with a respective one of a set of links;   and transmitting the synonyms to the search engine for association with the links as a search engine marketing campaign.   
     
     
         4 . The method of  claim 1 , further comprising:
 using a template to combine the information from the list of good products with predetermined patterns for keywords, ad titles, and descriptions.   
     
     
         5 . The method of  claim 1 , wherein the combination is in the form of a spreadsheet that is uploaded to a search engine to create the campaign. 
     
     
         6 . The method of  claim 1 , further comprising:
 periodically retrieving the list of good products and storing any changes.   
     
     
         7 . The method of  claim 6 , further comprising:
 if a listing has been dropped from the list of products, pausing all ad groups pertaining to the listing in the campaign.   
     
     
         8 . The method of  claim 7 , wherein, for each active ad group, if the ad group has received X number of clicks and has a Return On Ad Spend (ROAS) less than Y, the ad group is paused in the search engine marketing campaign. 
     
     
         9 . The method of  claim 7 , wherein, for each active keyword, if the keyword has received X number of clicks and has a Return On Ad Spend (ROAS) less than Y, the keyword is paused in the search engine marketing campaign. 
     
     
         10 . The method of  claim 1 , further comprising:
 receiving at least one tracking signal indicative of use at the client location of at least some of the web pages in the list;   and transmitting a second list of web pages to the search engine, the second list being a subset of web pages, the subset being selected based on the tracking signals.   
     
     
         11 . A computer-readable medium having stored thereon a set of instructions that is executable by a processor of at least one computer to provide information over a network according to a method of providing information over a network, comprising:
 creating combined information by combining information from a list of product web pages and links to the products with predetermined patterns for keywords, ad titles, and descriptions;   and uploading the combined information to the search engine to create the campaign for the links, wherein the web pages are stored at a plurality of web page locations, a search request transmitted from a client location connected over the network to the search engine being utilized at the search engine to extract at least one of the links of the web pages from a search database connected to the search engine, and the search engine transmitting at least one search result link to the client location, the search result link being based on the search request and the search result link being utilized at the client location to transmit a request for the web page over the network such that the web page is transmitted from the web page location to the client location in response to the request from the client location for the web page.   
     
     
         12 . A method of providing information over a network, comprising:
 storing a plurality of product web pages at a plurality of web page locations;   creating combined information by combining information from a list of product web pages and links to the products with predetermined patterns for keywords, ad titles, and descriptions;   and uploading the combined information to the search engine to create the campaign for the links, wherein the web pages are stored at a plurality of web page locations, a search request transmitted from a client location connected over the network to the search engine being utilized at the search engine to extract at least one of the links of the web pages from a search database connected to the search engine, and the search engine transmitting at least one search result link to the client location, the search result link being based on the search request and the search result link being utilized at the client location to transmit a request for the web page over the network such that the web page is transmitted from the web page location to the client location in response to the request from the client location for the web page;   transmitting a search request from a client location connected over the network to the search engine;   utilizing the search request at the search engine to extract at least one of the representations of the web pages;   transmitting at least one search result link from the search engine to the client location, the search result link being based on the representation for the web page that is extracted;   utilizing the search result link at the client location to transmit a request for the web page over the network;   and transmitting the web page from the web page location to the client location in response to the request from the client location for the web page.   
     
     
         13 . A computer system for providing information over a network, comprising:
 a search engine marketing system which includes:   a module to create combined information by combining information from a list of product web pages and links to the products with predetermined patterns for keywords, ad titles, and descriptions, and uploading the combined information to the search engine to create the campaign for the links, wherein the web pages are stored at a plurality of web page locations, a search request transmitted from a client location connected over the network to the search engine being utilized at the search engine to extract at least one of the links of the web pages from a search database connected to the search engine, and the search engine transmitting at least one search result link to the client location, the search result link being based on the search request and the search result link being utilized at the client location to transmit a request for the web page over the network such that the web page is transmitted from the web page location to the client location in response to the request from the client location for the web page.   
     
     
         14 . The computer system of  claim 13 , further comprising:
 a paid inclusion system which includes:   a module to create a representation of a website;   a module to store the representation at a representation location;   a module to transmit a crawling link to the search engine, the crawling link being utilized by a crawler to access and copy the representation from the representation location to the search database, to provide the representation to a search engine;   a feed reader receiving a tracking signal indicative of use at the client location of at least some of the web pages in the list, the feed reader transmitting a second list of web pages to the search engine, the second list being a subset of web pages, the subset being selected based on the tracking signals.   
     
     
         15 . The computer system of  claim 13 , further comprising:
 a keyword builder extracting a synonym for each of a plurality of keywords;   a generation module associating each synonym with a respective one of a set of links;   and a transmission module transmitting the synonyms to the search engine for association with the links.   
     
     
         16 . The computer system of  claim 13 , wherein the building system uses a template to combine the information from the list of good products with predetermined patterns for keywords, ad titles, and descriptions. 
     
     
         17 . The computer system of  claim 13 , wherein the combination is in the form of a spreadsheet that is uploaded to a search engine to create the campaign. 
     
     
         18 . The computer system of  claim 13 , further comprising:
 a campaign monitoring system that periodically retrieves the list of good products and stores any changes.   
     
     
         19 . The computer system of  claim 17 , further comprising:
 if a listing has been dropped from the list of products, pausing all ad groups pertaining to the listing in the campaign.   
     
     
         20 . The computer system of  claim 19 , wherein, for each active ad group, if the ad group has received X number of clicks and has a Return On Ad Spend (ROAS) less than Y, the ad group is paused in the search engine marketing campaign.