Content delivery system and method of delivering content

Abstract

A content delivery system ( 100 ) comprises a trusted holder of profile data ( 200 ) arranged to store information concerning a conscious entity, a content delivery requirement entity ( 210 ), a content intermediary entity ( 226 ); and a source of content ( 232 ). The trusted holder of profile data ( 200 ) is arranged to issue ( 230 ) profile reference data to the content delivery requirement entity in response to a request ( 222 ) therefrom, and to communicate ( 224 ) the profile reference data and at least part of the stored information concerning the conscious entity to the content intermediary entity ( 226 ), the request for content provision ( 222 ) being capable of identifying the conscious entity to the trusted holder of profile data. The content intermediary entity ( 226 ) is arranged to source, when in use, relevant content from the source of content ( 232 ) using the at least part of the stored information concerning the conscious entity.

1 . A content delivery system comprising:
 a trusted holder of profile data arranged to store information concerning a conscious entity;   a content delivery requirement entity;   a source of content; wherein   the trusted holder of profile data is arranged to issue profile reference data to the content delivery requirement entity in response to a request therefrom, and to communicate the profile reference data and at least part of the stored information concerning the conscious entity to the content intermediary entity, the request for content provision being capable of identifying the conscious entity to the trusted holder of profile data; and   the content intermediary entity is arranged to source, when in use, relevant content from the source of content using the at least part of the stored information concerning the conscious entity.   
   
   
       2 . A system as claimed in  claim 1 , wherein the content delivery requirement entity is arranged to receive identity data identifying the conscious entity. 
   
   
       3 . A system as claimed in  claim 2 , wherein the identity data is received from a communications device associated with the conscious entity. 
   
   
       4 . A system as claimed in  claim 1 , wherein a change in the at least part of the stored information concerning the conscious entity triggers the content delivery requirement entity to request sourcing of the relevant content. 
   
   
       5 . A system as claimed in  claim 1 , wherein at least part of the stored information concerning the conscious entity comprises profiling information complied by measuring habitual thought patterns. 
   
   
       6 . A system as claimed in  claim 1 , wherein at least part of the stored information concerning the conscious entity comprises current location information associated with the conscious entity. 
   
   
       7 . A system as claimed in  claim 1 , wherein at least part of the stored information concerning the conscious entity comprises context information. 
   
   
       8 . A system as claimed in  claim 1 , further comprising a software application arranged to identity the conscious entity to the content delivery requirement entity. 
   
   
       9 . A system as claimed in  claim 8 , further comprising a communications device arranged to communicate the identity of the conscious entity from the software application to the content delivery requirement entity. 
   
   
       10 . A system as claimed in  claim 1 , wherein the content intermediary entity is arranged to provide reference data relating to the sourced relevant content found. 
   
   
       11 . A system as claimed in  claim 9 , wherein the content intermediary is arranged to provide data associated with the sourced relevant content in response to receipt of the profile reference data from the software application. 
   
   
       12 . A system as claimed in  claim 11 , when dependent upon  claim 9 , where the content intermediary is arranged to communicate the data associated with the sourced relevant content to the communications device. 
   
   
       13 . A system as claimed in  claim 1 , wherein the profile reference data is authority data. 
   
   
       14 . A system as claimed in  claim 1 , wherein the content intermediary entity is arranged to process requests for data where the recipient of the data to be sourced is anonymous with respect to the content intermediary entity. 
   
   
       15 . A system as claimed in  claim 8 , wherein the profile reference data is communicated by the content delivery requirement entity to the software application. 
   
   
       16 . A system as claimed in  claim 8 , wherein the communications device is arranged to support a private communication. 
   
   
       17 . A system as claimed in  claim 1 , wherein the content intermediary entity comprises:
 a processing resource capable of receiving profile reference data and at least part of information concerning a conscious entity; and   the processing resource is arranged to source, when in use, relevant content from a source of content using the at least part of the information concerning the conscious entity.   
   
   
       18 . A trusted holder of profile data apparatus comprising:
 a store for storing information concerning a conscious entity;   a processing resource capable of generating reference data in response to request for the reference data; and   the processing resource is arranged to communicate, when in use, the reference data and at least part of the information concerning the conscious entity for sourcing of relevant content, communication for sourcing of relevant content being a response to the request for the reference data.   
   
   
       19 . A method of delivering content, the method comprising:
 a trusted holder of profile data retaining information concerning a conscious entity;   the trusted holder of profile data issuing profile reference data to a content delivery requirement entity in response to a request therefrom, the request for content provision being capable of identifying the conscious entity to the trusted holder of profile data;   communicating the profile reference data and at least part of the stored information concerning the conscious entity to a content intermediary entity; and   the content intermediary entity sources relevant content from the source of content using the at least part of the stored information concerning the conscious entity.   
   
   
       20 . A system as claimed in  claim 8 , wherein the content intermediary is arranged to provide data associated with the sourced relevant content in response to receipt of the profile reference data from the software application.