User Characteristic Influenced Search Results

Abstract

Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to the user characteristics associated with a mobile communication facility and other capabilities are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities.

1 . A computer-implemented method for targeted distribution of advertising content of a sponsor to a first set of mobile communication facilities, wherein each of the mobile communication facilities of the first set includes one or more characteristics absent from a second set of mobile communication facilities, the method comprising the steps of:
 (a) presenting information corresponding to the one or more characteristics to the sponsor;   (b) receiving a selection of the one or more characteristics from the sponsor;   (c) receiving the advertising content from the sponsor; and   (d) transmitting the advertising content to each of the mobile communication facilities of the first set, whereby the advertising content is presented to the users on displays of the respective mobile communication facilities of the first set.   
     
     
         2 . The method of  claim 1 , wherein the one or more characteristics are selected from the group consisting of:
 (i) a size of the display;   (ii) a type of resolution;   (iii) a type of processor;   (iv) a processing speed;   (v) a type of operating system;   (vi) a type of third-party software;   (vii) a type of audio capability;   (viii) video capability or type thereof;   (ix) a type of Java-enabled capability;   (x) a type of ringtone capability;   (xi) WAP push support;   (xii) a type of browser capability; and   (xiii) a type of wallpaper capability.   
     
     
         3 . The method of  claim 1 , wherein each of the mobile communication facilities of the first set includes at least two characteristics absent from the second set of mobile communication facilities, wherein the at least two characteristics include a manufacturer and model. 
     
     
         4 . A computer-implemented method for targeted distribution of advertising content of a sponsor to a first and second mobile communication facility, wherein the first mobile communication facility has a first rendering capability associated therewith and the second mobile communication facility has a second rendering capability associate therewith, wherein the first rendering capability is different from the second rendering capability, the method comprising the steps of:
 (a) transmitting the first and second rendering capabilities to the sponsor;   (b) receiving from the sponsor a first and second advertising content formatted to be compatible with the first rendering capability and the second rendering capability, respectively; and   (c) transmitting the first and second advertising content to the first and second mobile communication facility, respectively, whereby the first and second advertising content is presented to a user on a display of the respective first and second mobile communication facility.   
     
     
         5 . The method of  claim 4 , wherein the first and second rendering capabilities are defined by at least one or more of:
 (i) screen size;   (ii) screen resolution;   (iii) color depth;   (iv) font type; and   (v) font sizes.   
     
     
         6 . The method of  claim 5 , wherein the formatting of the first and second advertising content comprises the resizing thereof in accordance with the rendering capabilities of the first and second mobile communication facility. 
     
     
         7 . The method of  claim 6 , wherein the first and second advertising content are different sizes. 
     
     
         8 . The method of  claim 6 , wherein the size of the font of each of the first and second advertising content is different. 
     
     
         9 . A computer-implemented method for targeted distribution of a first or second advertising content of a first and second sponsor, respectively, to a first set of mobile communication facilities, wherein each of the mobile communication facilities of the first set includes rendering capabilities compatible with presentation of the first or second advertising content, wherein each of the first and second advertising content has a price associated therewith from the first and second sponsor, respectively, wherein a second set of mobile communication facilities includes rendering capabilities incompatible with presentation of the first or second advertising content, the method comprising the steps of:
 (a) receiving a bid from the first sponsor, wherein the bid includes a financial consideration offered for distribution of the first advertising content to the first set of mobile communication facilities;   (b) receiving a bid from the second sponsor, wherein the bid includes a financial consideration offered for distribution of the second advertising content to the first set of mobile communication facilities; and   (c) distributing the first advertising content to the first set of mobile communication facilities based upon a determination that revenue generated by the first sponsor is greater than the amount of the second sponsor.   
     
     
         10 . The method of  claim 9 , wherein the rendering capabilities are selected from the group consisting of:
 (i) a size of the display;   (ii) a type of resolution;   (iii) a type of processor;   (iv) a processing speed;   (v) a type of operating system;   (vi) a type of third-party software;   (vii) a type of audio capability;   (viii) video capability or type thereof;   (ix) a type of Java-enabled capability;   (x) a type of ringtone capability;   (xi) WAP push support;   (xii) a type of browser capability; and   (xiii) a type of wallpaper capability.   
     
     
         11 . The method of  claim 9 , wherein each price is determined based on an auction that includes a plurality of competitive bids by the first and second sponsor. 
     
     
         12 . The method of  claim 9 , wherein each price is static and is solely determined by the respective first and second sponsor. 
     
     
         13 . The method of  claim 9 , wherein the price is defined as a cost-per-1000 (CPM). 
     
     
         14 . The method of  claim 9 , wherein the price is defined as a cost-per-click (CPC). 
     
     
         15 . The method of  claim 9 , wherein the price is defined as a click-per-action (CPA).