Directed Media Based On User Preferences

Abstract

A system for determining directed media for a user is provided. The exemplary system comprises a media selection optimizer which is configured to determine a directed media component based on a user profile associated, via a device identifier, with a network access device. The media selection optimizer may also utilize access point information, historic information, and access point location-centric information in its determination of the directed media component. The directed media component may then be forward to a media server which provides the corresponding directed media to the user. The directed media may comprise advertisement, coupons, video, music, or any other media which is customizable to the user.

1 . A method for providing directed media to a user on a network, comprising:
 retrieving user profile information based on a device identifier associated with a user profile; and   analyzing the retrieved information to determine a directed media component.   
   
   
       2 - 20 . (canceled)