Contextual Mobile Content Placement on a Mobile Communication Facility

Abstract

In embodiments of the present invention improved capabilities are described for displaying mobile content in association with a website on a mobile communication facility based at least in part on receiving a website request from a mobile carrier gateway, receiving contextual information relating to the requested website, associating the received contextual information with a mobile content, and, finally, displaying the mobile content with the website on a mobile communication facility.

1 . A method for presenting an advertisement in association with a web page displayed on a mobile communication facility, the method comprising the steps of:
 determining a first relevancy score based upon a statistical association between at least a first advertisement and one or more keywords;   determining a second relevancy score based upon a statistical association between at least a second advertisement and the one or more keywords;   receiving a web page request from the mobile communication facility;   receiving contextual information from the web page, wherein the contextual information includes at least the one or more keywords;   adding the at least one or more keywords to a user profile, wherein the user profile includes a user characteristic datum relating to a characteristic of the user of the mobile communication facility; and   presenting the first advertisement to be displayed on the mobile communication facility based upon a determination that the first relevancy score is greater than the second relevancy score.   
     
     
         2 . The method of  claim 1 , wherein the contextual information further includes a link structure. 
     
     
         3 . The method of  claim 1 , wherein the contextual information further includes an inbound link. 
     
     
         4 . The method of  claim 1 , wherein the contextual information further includes an outbound link. 
     
     
         5 . The method of  claim 1 , wherein the contextual information further includes a text. 
     
     
         6 . The method of  claim 1 , wherein the contextual information further includes meta-data. 
     
     
         7 . The method of  claim 1 , wherein the statistical association between the first and second advertisements and the one or more keywords is performed at least in part on a server. 
     
     
         8 . The method of  claim 1 , wherein the step of providing an opt-in function to an entity associated with the web page, wherein acceptance of the opt-in function causes a statistical association to be performed between advertisements, the user profile, and the one or more keywords. 
     
     
         9 . The method of  claim 1 , wherein the user characteristic datum is selected from the list consisting of:
 a) age or birthdate of the user;   b) gender of the user;   c) race of the user;   d) religion of the user;   e) marital status of the user;   f) area code of the phone number assigned to the mobile communication facility;   g) zip code of the user;   h) home address of the user;   i) work address of the user;   j) billing address of the user;   k) type of credit card the user uses to pay the carrier;   l) birthplace of the user;   m) employer of the user;   n) employment position of the user;   o) income bracket of the user; and   p) type of mobile communication facility   
     
     
         10 . The method of  claim 1 , wherein the first relevance score and the second relevance score are based at least in part on a statistical association between the at least one or more keywords and the user characteristic datum stored in the user profile. 
     
     
         11 . The method of  claim 1 , wherein the one or more keywords is a category. 
     
     
         12 . The method of  claim 1  wherein the user characteristic datum includes an aggregate of user characteristic data. 
     
     
         13 . The method of  claim 1  wherein the user characteristic datum includes a range of values. 
     
     
         14 . The method of  claim 1  wherein the user characteristic datum is a user characteristic category. 
     
     
         15 . The method of  claim 1 , wherein the user characteristic datum is a usage history. 
     
     
         16 . The method of  claim 15 , wherein the usage history is a browse history. 
     
     
         17 . The method of  claim 15 , wherein the usage history is an ad conversion history. 
     
     
         18 . The method of  claim 1 , wherein the user characteristic datum is derived from a third party data source. 
     
     
         19 . The method of  claim 18 , wherein the third party data source is a wireless provider database. 
     
     
         20 . The method of  claim 18 , wherein the third party data source is commercial consumer database.